How to Get the Amazon Best Seller Badge in 2025

The Amazon Best Seller Badge is one of the most sought-after achievements for third-party (3P) sellers. It’s an orange tag displayed on product listings that rank #1 in their category, signaling high sales volume and credibility. Products with this badge often see higher click-through rates (CTR), more conversions, and increased organic visibility.

But getting the Best Seller Badge in 2025 is more competitive than ever. Amazon’s ranking algorithm has evolved, prioritizing consistent sales velocity, pricing strategies, and listing optimization. Simply having a high sales day won’t guarantee the badge—you need a long-term data-driven approach.

Let’s break down how Amazon’s algorithm works and how your brand can secure the Best Seller Badge in 2025.

What Is the Amazon Best Seller Badge?

An Amazon Best Seller Badge will be given to the top-selling product in a category. The Best Seller Badge purely relies on sales performance unlike the Amazon’s Choice badge which is algorithm-driven and depends on keywords.

How the Amazon Best Seller Badge Works

Amazon updates Best Sellers hourly, meaning rankings change frequently.
The badge appears on the highest-selling product in a category, not just high-rated items.
It can be lost if another product surpasses yours in sales volume.

Does the Best Seller Badge Impact Search Rankings?

Yes. Although Amazon does not give a direct benefit for rankings to Best Seller products, the increased visibility and trust scenarios usually result to

Higher conversion rates meaning the algorithm will rank the product higher.
More organic traffic as the consumers prefer those with that badge.

The compounding effect of a higher sale obtaining the rank is maintained for longer.

Major Factors Which Determine the Best Seller Badge

To earn a Best Seller Badge, sellers have to learn the whole ranking phenomenon of Amazon. This is how its algorithm works:

1. Sales Velocity

Consistent high volume of sales, though not necessarily at time of peak, will be the reason Amazon favors awards.
The spike in sales can crown the product with the badge, but maintenance of sales growth is essential to keep it.
A sudden drop is sure to pin the product above its competitors.

Maintaining sales velocity requires constant attention, and for high-revenue sellers, outsourcing account management can help keep performance steady.

2. Sales History & Category Competition

Amazon looks at historical sales trends—a well-established product has an advantage.
Category selection matters—a product in a less competitive category has a better chance of ranking #1.
Transitioning from 1P to 3P selling can give brands more control over sales strategies and historical performance, both crucial for earning the Best Seller Badge.

3. Competitive Pricing

Amazon rewards products that are competitively priced and drive higher conversions.
Frequent price changes (discounts, coupons) can impact ranking.

4. Inventory Availability

Stockouts immediately remove the Best Seller Badge.
Maintaining consistent FBA inventory is crucial for keeping sales momentum.
Amazon Warehousing and Distribution (AWD) service can help maintain consistent inventory levels, which is critical for keeping the Best Seller Badge.

Strategies to Earn and Maintain the Amazon Best Seller Badge in 2025

1. Choose the Right Category for Higher Success Rates

Your category selection can make or break your chances of winning the Best Seller Badge.

Select a niche subcategory with moderate competition rather than a broad, competitive one.
Use Amazon’s Best Sellers Rank (BSR) to identify categories with a realistic chance of success.
Ensure your product is listed in multiple relevant categories for increased visibility.

2. Optimize Your Listing for Maximum Conversions

Amazon prioritizes listings that convert well. Learn how to perfect every element of your product page in our guide How to Optimize Amazon Product Listings. A well-optimized product page increases sales velocity, which boosts Best Seller ranking.

Product Title Optimization: Use high-ranking keywords while keeping it clear and compelling.
Bullet Points: Highlight key benefits, differentiators, and pain points solved.
Images & Videos: Include lifestyle images, infographics, and explainer videos.
A+ Content: Use comparison charts, enhanced visuals, and brand storytelling.
Customer Reviews: Encourage genuine product reviews to improve trust and rankings.

3. Leverage Amazon Advertising to Increase Sales Velocity

A strong PPC strategy can accelerate sales and help secure the Best Seller Badge. Discover expert PPC strategies to run Amazon Ads like a pro.

Sponsored Products Ads – Drive direct traffic to your listings.
Sponsored Brands Ads – Build brand awareness and improve credibility.
Sponsored Display Ads – Retarget interested customers who didn’t purchase.
Amazon DSP – Use audience-based targeting to reach high-intent buyers.

4. Boost External Traffic for Higher Rankings

Driving external traffic to Amazon can increase sales velocity and help secure the Best Seller Badge.

Google Ads & Facebook Ads – Send traffic to Amazon listings.
Amazon Attribution – Track conversions from external traffic sources.
Influencer Marketing & Email Marketing – Use direct marketing strategies.

5. Maintain Inventory to Prevent Stockouts

Running out of stock means immediately losing the Best Seller Badge. To avoid this:

Use Amazon’s Restock Recommendations to manage supply.
Keep buffer inventory to handle demand surges.
Balance FBA and FBM fulfillment to prevent order delays.

Discover more insights in Essential Tips for Amazon Restock Inventory in 2024.

6. Use Dynamic Pricing to Stay Competitive

Amazon favors competitively priced products. Strategic pricing plays a major role in securing the Best Seller Badge. Learn how to stay competitive with smart repricing techniques in Amazon Repricing Strategies: Seller’s Guide.

Also, optimize your pricing with:

Dynamic pricing tools that adjust based on market conditions.
Amazon Coupons & Lightning Deals to drive conversions.
A/B testing to find the best-performing price points.

Final Thoughts

Winning the Amazon Best Seller Badge in 2025 is about sales velocity, optimized listings, external traffic, and strategic pricing. For 3P sellers, securing this badge boosts visibility, sales, and long-term rankings.

At AMZDudes, we help brands scale on Amazon with data-driven Amazon advertising, SEO, and account management strategies.Need expert help optimizing your listings and boosting sales? Contact AMZDudes today and start dominating Amazon!

Difference	Best Seller Badge	Amazon’s Choice
How It’s Earned	Given to the top-selling product in a category based on recent sales volume.	Awarded to products with high ratings, competitive pricing, and fast Prime shipping, often for a specific keyword.
Sales Influence	Increases visibility and credibility, leading to higher conversions.	Boosts product visibility for relevant searches and voice shopping.
Selection Criteria	Determined by sales velocity within a category.	Selected by Amazon’s algorithm based on reviews, price, and fulfillment speed.
Badge Placement	Displays on the product page and search results for the top-ranking item.	Appears in search results for specific keywords and product pages.
Keyword Association	Not tied to keywords; applies to the top-seller in a broad category.	Linked to specific search terms, making it highly dependent on keyword optimization.
Timeframe for Updates	Updated frequently, sometimes hourly, based on recent sales trends.	Changes based on Amazon’s algorithm, with no fixed update schedule.
Impact on Conversions	Can significantly boost trust and sales, as it signals strong demand.	Helps products rank higher in relevant searches and increases click-through rates.
Who Benefits Most?	Products with high sales volume and consistent demand.	Listings optimized for specific keywords, good reviews, and fast shipping.