Launch on Amazon like you have done it 500 times

Every launch is scoped to the product, not run off a template. Market research, listing build, keyword mapping, review generation, and PPC are executed by one team on a single 90 day plan, so ranking and profitability move together.

Page one comes from relevance plus conversion. We map core, secondary, and discovery keywords, build the listing to convert on those terms, then use structured launch PPC to generate the sales velocity Amazon needs to rank the ASIN organically.

We keep monitoring sales, rank, and ACOS in real time, then adjust bids, keywords, and creative. Launch accounts either move onto ongoing account management or a lighter monitoring retainer, your choice, month to month.

Reviews come through Amazon compliant routes only: the Amazon Vine program, Brand Registry follow-up messaging, and insert cards that meet policy. No incentivized or manipulated reviews, which protects the account long term.

Plan for 8 to 12 weeks of forecast demand in FBA before the launch window opens, plus a reorder already in production. Running out mid-launch resets ranking momentum and is the most common self-inflicted launch failure we see.

No. Amazon Launchpad is Amazon’s own program for startup and emerging brands, offering a curated storefront and marketing placements to accepted applicants. A product launch service is the work that gets the ASIN ready and ranked: research, listing, keywords, reviews, and advertising. Launchpad can add visibility, it does not build demand or rank the listing.

Launch scope drives price. A single ASIN launch on an existing account is the lightest engagement, a full private label build from product hunting through sourcing and launch is the heaviest. We work month to month with no long contracts and quote after reviewing the product, category, and inventory plan, separate from your ad budget.

Start narrow. Exact match campaigns on a small set of high-relevance keywords, one auto campaign for discovery, and tight daily caps. Harvest converting search terms from auto into exact, negate the rest weekly, and only raise budgets on terms already converting. Expect launch ACOS above target for the first few weeks, that is the cost of buying ranking data, then bring it down as organic rank takes load.

No. Launch groups, incentivized giveaways, and rebate services violate Amazon policy or sit close enough to it that they put the account at risk. They also create velocity from buyers with no real intent, so rank drops as soon as the promotion stops. We generate velocity through advertising, pricing, and listing conversion instead.

Yes. Store launches cover Seller Central account setup, Brand Registry, catalog and variation structure, storefront build, A plus Content, and the first ASIN launch. If the product is not sourced yet, the engagement starts earlier, at product research and supplier vetting.