Hiring for Amazon PPC: What You Need to Know in 2025

Amazon PPC hiring refers to onboarding experts or agencies that handle Amazon’s advertising. These professionals take care of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with the goal of improving ROAS, reducing ACoS, and increasing overall product visibility.

As we are already in 2025, PPC Amazon PPC agency hiring requires lots of vigilance as one wrong hire can literally drain all your efforts. Similarly, a right shot can take your business on Amazon to the next level. So, this blog is all you need to know to onboard the right Amazon ads specialist.   

Why is Amazon PPC Hiring More Important in 2025?

Amazon made major updates to its advertising console in May 2025. Advertisers now have access to granular audience segmentation, real-time bidding adjustments, and deep behavioral analytics. 

Due to these updates, Amazon brands can no longer rely on the average hires. Now, the Amazon PPC specialist, be it an Amazon PPC agency or a single resource needs to be proficient in all the ins and outs of Amazon PPC. This includes targeting alignment, budget pacing, and creative strategy based on purchase funnel stages.

At the same time, the average CPC has climbed to $1.04, with top categories surpassing $1.50. Sellers can no longer afford inefficiencies. Either it’s someone who can optimize the spend with the smart strategies or you’re already out of this rat race.

And with all these evolving trends, relying only on the resume or a brag claiming the xyz years of experience in Amazon PPC is no longer reliable. For the brands seeking to onboard the best Amazon PPC specialist, case studies and proof of past performance are now the standard of evaluation. 

What Roles are Involved in Amazon PPC Hiring?

There are 3 core roles that falls under the Amazon PPC hiring: 

1. Amazon PPC specialist 
2. Amazon PPC manager
3. Amazon PPC agency 

Head to the table below to get a full overview of their responsibilities and ideal use case to better evaluate which role do you need for your Amazon PPC management: 

Role	Key Responsibility	Ideal Use Case
Amazon PPC Specialist	Manages campaigns, targets keywords, adjusts bids	Brands with <$15k ad spend
Amazon PPC Manager	Owns strategy, sets goals, leads reporting	Mid-sized or scaling brands
Amazon PPC Agency	Full-service execution across copy, analytics, and structure	Brands with multi-ASIN focus

Amazon PPC specialists handle the tactical side, while managers oversee the bigger picture including the campaign health and strategy. Then comes the Amazon PPC agencies and they combine execution, reporting, and optimization through a team-based approach. 

How has the Talent Vetting Process Evolved?

In 2025, brands have raised the bar for hiring PPC professionals. Most now request evidence-based assessments that go beyond certifications or platform familiarity. Candidates are expected to present:

• Campaign audits from past clients (with anonymized data)
• Historical performance reports showing ACoS reduction or TACoS stability
• Fluency in tools like Amazon Marketing Stream and bulk file operations
• Strategy presentations, including funnel segmentation or dayparting frameworks

Sellers on Reddit recommend hiring Amazon ads specialists having the abilities to combine data interpretation with business thinking. Simply knowing how to run ads is not enough. Your Amazon PPC partner must understand margins, product lifecycle, and advertising’s role within brand P&L.

Should You Hire a Freelancer or an Amazon PPC Agency?

The choice depends on the complexity of your catalog and the size of your ad budget. The below table will better help you decide which one suits for your Amazon brand: 

Criteria	Freelancer	Agency
Best for	Smaller brands with fewer than 20 ASINs	Larger brands with $15k+ monthly ad spend
Monthly Cost	$500–$1,500	$1,500–$5,000/month or percentage of ad spend
Ad Spend Budget	Limited	Optimized for larger ad budget
Support Type	Limited, usually requires oversight	Full-funnel support with a dedicated team
Tools and Reporting	Basic tools	Advanced tools, detailed analytics & reporting
Experience Level	Typically lower cost, variable quality	Specialized, experienced teams with proven results
Ideal For	Simple campaigns, small catalog	Complex campaigns, large-scale growth
Flexibility	More flexible, less formal	Structured processes, but with a larger team
Campaign Management	Limited, might lack advanced strategy	Comprehensive strategy and ongoing optimization
Tracking and Analytics	Basic tracking tools	Extensive tracking and detailed performance analysis

What’s suggested is to do Amazon PPC specialist hiring on a freelance basis if you already have a leading talent in your team to overlook their performance. Other than that, hiring agency for Amazon ads is recommended as they offer full fledged Amazon PPC management.  

How to Choose the Right Amazon PPC Agency for Your Brand

We have been saying that “Amazon PPC agency can take your Amazon brand’s revenue to the next level”. But now, it’s time to complete the phrase. Only the “right Amazon PPC agency” can increase the revenue of your brand. To look up for which is the right one, you need to consider the following factors: 

1. Proven Ability to Optimize ACoS and Maintain TACoS Stability

An agency has a proven experience in optimizing ACoS, that’s good. But you need to look for an agency that knows how to manage and optimize ACoS (Advertising Cost of Sales) and TACoS (Total Advertising Cost of Sales) so that your profitability and ad spend efficiency, both remain controlled.

2. Expertise in Exact-Match Isolation and Auto-to-Manual Keyword Extraction 

An Amazon advertising PPC specialist agency should be proficient in isolating exact-match keywords and extracting keywords from auto campaigns. This is crucial so that they can do the Amazon PPC targeting in the right way. 

3. Experience in Brand vs Non-Brand Campaign Separation

Sellers reports that the Amazon PPC agencies that are skilled in both, brand and non-brand campaigns drive better results for brands. It’s because they know how to capture the generic search traffic and brand-specific traffic. 

4. Proficiency in Search Query Performance Reports (SQP)

A qualified agency must be proficient in interpreting Search Query Performance Reports to identify high-converting keywords and areas for improvement. This helps in making decisions backed by data not only the gut feeling.

5. Understanding of Audience Segmentation and Real-Time Bidding

When hiring agency for Amazon, choose the one which is proficient in segmenting audiences based on behavior, demographics, and intent, and applying real-time bidding strategies to target these groups effectively. This will improve the quality of the traffic and overall efficiency of your campaigns. 

6. Experience in Contributing to Revenue Growth

Don’t only rely on vanity metrics. Instead, look upon the actionable metrics. Clicks and impressions alone will not bring any revenue to your brand. So, look for the ones having a portfolio based on improving the number of sales and overall revenue of the company.

7. Case Studies and Client Testimonials

When onboarding an Amazon PPC agency, dig into their case studies showing how they’ve improved ad performance and scaled sales for brands similar to yours. To further niche down, check the client testimonials as well or look up for their reviews on platforms like TrustPilot and Yelp. 

Where can you hire Amazon PPC talent in 2025?

Following are the channels where you can find the right Amazon PPC specialist: 

• LinkedIn (for outbound recruiting and referrals)
• MarketerHire and Genius (for vetted performance marketers)
• Boutique PPC agencies like AMZDUDES
• Specialist job boards like RemoteOK or Contra

Although freelance marketplaces like Upwork and FreeUp are still active, community discussions on Reddit suggest that the best talent no longer uses these platforms. Instead, they’re often poached through DMs, Slack groups, or niche communities.

What Mistakes do Brands Make When Hiring?

Hiring mistakes often stem from poor preparation or incorrect expectations. Common missteps include:

• Hiring based on cost, not capability
• Overlooking niche experience (e.g. supplements vs electronics)
• Not assigning test tasks or asking for proof of strategy
• Confusing top-line ad performance with bottom-line profitability
• Failing to ask candidates about margin thresholds and growth planning

On Quora and agency blogs, multiple experts point out that brands often mistake ad setup knowledge for strategic value. These hires typically underperform because they lack insight into what actually drives business outcomes.

What Does Amazon PPC Hiring Cost in 2025?

Amazon PPC management hiring costs depend on the experience level, scope of work, and location of the hire. The following table will give you a pretty rough cost estimation: 

Role Type	Cost Estimate	Notes
Freelancer (Global)	$1,000 – $2,500/month	Best for small catalogs, limited scope
PPC Agency (U.S.)	$3,500 – $7,000/month	Full-service and cross-functional support
In-House Manager	$60K – $90K/year	Full-time with benefits
Strategic Consultant	$100 – $200/hour	Typically for audits and launch planning

How Should Your Hiring Process Be Structured? 

The most successful brands follow a methodical hiring framework that consists of the following steps: 

Step 1: Define your objective (tell them whether you’re launching, scaling, or reducing ACoS?) 

Step 2: Request case studies (Ask for dashboards, reports, and real KPIs)

Step 3: Assign a trial task (Evaluate thinking, not just ad setup) 

Step 4: Discuss the reporting and coordination schedules and SOPs prior. 

Step 5: Ask for the feedback on public forums like Slack groups or industry connections. 

Sellers who use this approach avoid hiring based on assumptions and instead secure specialists who produce repeatable outcomes.

Final Thoughts

Hiring for Amazon PPC in 2025 is no longer just about campaign management. Brands now seek Amazon PPC specialists who combine automation expertise, business thinking, and data fluency to grow profitably in a high-CPC landscape. The best PPC hires are found through targeted outreach, vetted referrals, or partnerships with proven agencies. 

However, if you’re looking to onboard one, consider partnering with AMZDUDES. We check all the boxes, be it a staggering portfolio in diverse niches or effective reporting. Want to discuss your brand’s struggles and strategy with us? Book a free consultation call right now. 

FAQs 

Q1: Why hire an Amazon PPC agency in 2025?

An Amazon PPC agency brings expertise in advanced tools, audience segmentation, and full-funnel strategies, ensuring optimal ad spend, reduced ACoS, and increased visibility for scalable growth.

Q2: How do I choose the best Amazon PPC agency for my brand?

Look for agencies with proven results in reducing ACoS, using advanced tools, and demonstrating revenue growth through data-backed strategies.

Q3: What qualifications should an Amazon PPC specialist have?

They should be proficient in reducing ACoS, using tools like Amazon Marketing Stream, and applying strategies like keyword isolation and real-time bidding.

Q4: What mistakes do brands make when hiring Amazon PPC talent?

Mistakes include focusing on cost, overlooking niche experience, and failing to evaluate strategic thinking through test tasks or case studies.

Q5: What is the cost of Amazon PPC management in 2025?

Freelancers cost $500–$1,500/month, agencies $1,500–$5,000/month, and in-house hires range from $60K–$90K/year.