Mastering the Amazon Advertising Console: A Step-by-Step Guide

The Amazon Advertising Console is the central platform for managing every aspect of Amazon sponsored advertising, from creating your first Sponsored Products campaign to pulling detailed performance reports, managing user access, and building your Brand Store.

If you have been managing campaigns from within Seller Central and wonder why certain features are limited, or if you are new to Amazon advertising and trying to understand where everything lives, this guide covers the complete picture: what the console is, how to access it, how to navigate every section of the dashboard, and how to use it to manage and monitor your campaigns effectively.

What Is the Amazon Advertising Console?

The Amazon Advertising Console is Amazon’s self-service advertising platform, the tool where sellers, vendors, and agencies create, manage, monitor, and optimise paid advertising campaigns on Amazon. It is accessed at (advertising.amazon.com) and serves as the primary interface for all Sponsored Ads activity.

What Is the Primary Purpose of the Advertising Console?

The primary purpose of the Amazon Advertising Console is to give advertisers a single platform to:

• Create Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
• Manage active campaigns, adjusting bids, budgets, targeting, and ad creatives
• Monitor campaign performance through a real-time dashboard and downloadable reports
• Optimize campaigns using performance data to improve ACoS, RoAS, and conversion rates
• Access advanced features, including Bulk Operations, Brand Store creation, and scheduled reporting

For most Amazon PPC strategies, the Advertising Console serves as the primary hub for campaign creation, performance optimisation, and long-term scaling. 

In short, every action an advertiser takes to run paid advertising on Amazon happens inside the Advertising Console. It is not a passive analytics tool, it is an active management platform.

Amazon Advertising Console vs Seller Central: What Is the Difference?

This is the most common point of confusion for new Amazon advertisers. Here is the distinction:

Feature	Amazon Advertising Console	Seller Central
URL	advertising.amazon.com	sellercentral.amazon.com
Login	Same credentials, separate login	Primary seller account login
Primary purpose	Advertising management only	Full seller operations (inventory, orders, listings, advertising)
Campaign access	Full access to all campaign types and features	Limited advertising access via the Advertising tab
Reporting	Full advertising report suite	Limited advertising reports
Brand Store	Accessible and editable	Not accessible
Bulk Operations	Available	Not available
User management	Advertising-specific access levels	Seller-level access levels

The practical implication is that Seller Central’s advertising tab provides basic campaign creation and a summary view. The Amazon Advertising Console gives you the full feature set – including Bulk Operations for mass bid changes, the complete reporting suite, Brand Store management, and more granular campaign controls. For serious campaign management, the Advertising Console is where you should work. A structured Amazon advertising strategy depends on the advanced controls, reporting depth, and optimisation tools available inside the Advertising Console 

Who Can Use the Amazon Advertising Console?

The Amazon Advertising Console is available to:

• Professional Sellers (Seller Central accounts on the Professional Plan)
• Vendors (Vendor Central / 1P sellers, same console, some features differ)
• Agencies managing campaigns on behalf of clients
• Brand Registry sellers (required for Sponsored Brands and Brand Store features)
• KDP authors use a separate KDP Advertising Console (covered in Section 7)

Individual Seller Plan accounts cannot access the Advertising Console. You need a Professional Selling Plan ($39.99/month) to run sponsored ads.

How to Access the Amazon Advertising Console

Amazon Advertising Sign In: Where to Log In

Primary access point: advertising.amazon.com

You do not need a separate account. Use your existing Amazon Seller Central email and password to sign in. If you manage multiple marketplaces (US, UK, EU), you will see a marketplace selector after signing in. Choose the correct marketplace before accessing campaigns.

Alternative access from Seller Central: Seller Central → top navigation bar → Advertising → Campaign Manager. This opens a simplified version of the Advertising Console interface within Seller Central. For full console access with all features, go directly to advertising.amazon.com.

If you manage multiple seller accounts or client accounts, Amazon Advertising uses a profile structure, and each seller account or brand has its own advertising profile. After signing in at advertising.amazon.com, you will see a profile selector if you have access to multiple profiles. Select the correct profile before making any changes.

What Information Is Required to Create an Advertising Console Account?

For sellers who already have an active Seller Central account with a Professional Plan, no new account creation is required. Sign in at advertising.amazon.com with your Seller Central credentials, and your advertising profile is automatically available.

For new advertisers starting from scratch, the following is required:

• An active Amazon seller account (Professional Plan – not Individual)
• At least one active, Buy Box-eligible product listing
• A valid payment method on file in Seller Central
• Your business address and tax information (completed during Seller Central registration)

Once these prerequisites are in place, the Advertising Console is immediately accessible. There is no separate application or approval process for Sponsored Products. Sponsored Brands requires active Brand Registry enrollment.

Amazon Seller Central Advertising Console: How They Connect

Seller Central and the Advertising Console share the same underlying advertising data, campaigns created in one are visible in the other. However, they are separate interfaces with different feature sets.

Changes made in the Advertising Console (bid adjustments, negative keywords, budget changes) are reflected in Seller Central’s advertising view within minutes. Campaigns created in Seller Central appear in the Advertising Console immediately.

The relationship: Seller Central’s advertising tab is a window into a subset of your Advertising Console. The Advertising Console is the full platform. When in doubt, use the Advertising Console directly for any action beyond basic campaign creation.

The Amazon Advertising Console Dashboard: A Complete Walkthrough

When you sign in to the Amazon Advertising Console and select your profile, the first screen you see is the main dashboard. An overview of your account’s advertising performance across all active campaigns.

What the Amazon Ads Dashboard Shows at a Glance

The Amazon Advertising Console dashboard provides a high-level summary of your advertising account performance. The top section shows aggregate metrics across your selected date range:

Metric	What It Shows
Total Spend	Total amount spent on all active campaigns in the selected period
Total Sales	Total ad-attributed sales revenue in the selected period
ACoS	Advertising Cost of Sales – spend ÷ sales × 100
RoAS	Return on Ad Spend – sales ÷ spend
Impressions	Total number of times ads were displayed
Clicks	Total number of clicks on ads
CTR	Click-through rate – clicks ÷ impressions × 100
Orders	Total orders attributed to ad clicks

Below the summary metrics, a performance graph shows the trend of your selected metric (spend, sales, ACoS, etc.) over the selected date range. You can toggle between metrics using the graph selector.

Date range selector: Located in the top right of the dashboard. Options include Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, and Custom Range. For weekly optimisation reviews, the last 30 days are the most useful default.

Switching between campaign types: The dashboard defaults to showing all campaign types combined. Use the campaign type filter (Sponsored Products, Sponsored Brands, Sponsored Display) to view performance by ad type separately.

The Five Main Tabs and What Each One Does

The left-hand navigation panel of the Amazon Advertising Console contains five primary tabs. Understanding what each one is for prevents the confusion most new advertisers experience when first navigating the interface.

1. Campaign Manager: The core of the Advertising Console. Create new campaigns, view active campaigns, edit bids and budgets, pause or archive campaigns, and view campaign-level performance data. This is where the majority of day-to-day advertising management happens.

2. Advertising Reports: Generate and download detailed performance reports, Search Term Report, Keyword Report, Placement Report, Advertised Product Report, and more. Reports can be scheduled for automatic delivery. This tab is where you pull the data that drives Amazon PPC optimization decisions.

3. Brand Store: Available to Brand Registry sellers only. Create and manage your Amazon storefront – a custom multi-page brand presence within Amazon where customers can browse your full product range. Accessible through the Brand Store tab in the Advertising Console.

Answer to the certification exam question: “Select the advertising console tab you would use to create a brand store.” The answer is the Brand Store tab (sometimes labelled “Stores”) in the left navigation of the Amazon Advertising Console.

4. Bulk Operations: Download all campaign data as a spreadsheet, make mass changes to bids, budgets, keywords, and campaign settings, then upload the modified file. Essential for accounts with 50+ campaigns where individual campaign management becomes impractical. Available under the Tools menu or as a dedicated tab, depending on your console version.

5. History: A log of every change made to your advertising account – bid changes, budget adjustments, campaign creation, and pauses. Invaluable for diagnosing performance changes: if ACoS spiked last Thursday, the History tab shows exactly what changed on or before that date. 

Amazon Advertising Console Campaign Manager

The Campaign Manager is the most-used section of the Advertising Console. Here is how it is structured:

Campaign list view: The default view shows all campaigns in your account with key performance metrics side by side: Status, Budget, Spend, Sales, Impressions, Clicks, and CTR. You can sort by any column and filter by campaign type, status (active, paused, archived), and date range.

Campaign detail view: Click any campaign to drill down into its ad groups. Each ad group shows the same performance metrics at the ad group level. Click an ad group to see the individual keyword or targeting performance.

Editing bids and budgets from Campaign Manager:

• To change a bid: click the bid amount in the keyword row and type the new value
• To change the daily budget: click the budget amount in the campaign row
• To pause a campaign or keyword: toggle the status switch from green (active) to grey (paused)

Filters and columns: The Campaign Manager is highly customisable. Use the Columns button (top right of the campaign list) to add or remove metrics columns. Use Filters to narrow the view by performance range, for example, show only campaigns with ACoS above 40%.

The screenshot queries: Many users search for “Amazon Advertising Console dashboard screenshot” or “Amazon Advertising Console campaign manager dashboard screenshot” because they want to understand what the interface looks like before logging in. The layout described above reflects the 2026 interface. Amazon periodically updates the UI, the data and features remain consistent, but the visual arrangement may shift slightly between updates.

Advertising Reports Tab

The Advertising Reports section is where you generate and download the data files that power campaign optimisation. This tab is distinct from the summary metrics visible in Campaign Manager, it provides raw, row-level data exportable as CSV.

Available report types:

• Search Term Report: Actual shopper queries that triggered your ads
• Keyword Report: Performance by individual keyword
• Placement Report: Performance by placement (Top of Search, Product Pages, Rest of Search)
• Advertised Product Report: Performance by individual ASIN
• Purchased Product Report: What products shoppers actually bought after clicking your ad
• Campaign Performance Report: Aggregate performance by campaign
• Targeting Report: Performance by targeting type

How to generate a report: Reports tab → Create Report → Select report type → Select date range → Select campaign scope (Account, Portfolio, or specific Campaign) → Run Report → Download when complete (typically within a few minutes).

Scheduled reports: Reports → Scheduled Reports → Create Scheduled Report → Select type, date range (rolling window recommended), and frequency (daily, weekly, monthly) → Enter email for delivery. Amazon automatically generates and emails the report on your chosen schedule.

Navigating the Amazon Advertising Console is one skill. Knowing how to turn its data into profitable growth is another.

Most sellers end up with campaigns that spend consistently but don’t scale efficiently. ACoS fluctuates, margins shrink, and the link between ad performance and business growth stays unclear. That’s usually a strategy issue, not a platform issue.

At AMZDUDES, a Full Service Amazon agency, we connect your ads, listing creative, and customer insights into one growth system. When those pieces work together, your advertising starts building profit in no time.

How to Create Your First Campaign in the Amazon Ads Console

Creating a campaign in the Amazon Advertising Console follows the same path regardless of campaign type.  Here is the complete process.

Step 1: Navigate to Campaign Creation

Campaign Manager → Create Campaign button (top right) → Select campaign type.

The three options:

• Sponsored Products available to all Professional Sellers
• Sponsored Brands requires Brand Registry enrollment
• Sponsored Display available to all Professional Sellers

Step 2: Sponsored Products Campaign Setup

Campaign settings:

• Campaign name: Use a consistent naming convention (e.g., ProductName – SP – Exact – Launch)
• Portfolio: Optional group-related campaigns together for portfolio-level budget management
• Start date: Today for immediate launch; set end date only if running a time-limited promotion
• Daily budget: Minimum $1, recommended starting budget $20–$50/day for meaningful data collection
• Targeting type: Automatic (Amazon selects keywords) or Manual (you select keywords)

For new campaigns: choose Automatic targeting first. Automatic campaigns run across four targeting subtypes: Close Match, Loose Match, Substitutes, and Complements and generate the Search Term Report data you need to build effective manual campaigns. Run automatic for 7–14 days before creating manual campaigns from the converted search terms.

Ad group setup:

• Name your ad group
• Select products to advertise (search by ASIN or product name)
• Set default bid: start at the lower end of Amazon’s suggested bid range
• For automatic campaigns: set bids per targeting group (separate Close Match, Loose Match, Substitutes, and Complements bids)

Bidding strategy:

• Dynamic bids down only: Amazon lowers your bid when conversion is unlikely. Recommended for new campaigns.
• Dynamic bids up and down: Amazon raises bids up to 100% for high-conversion opportunities. Use only with established conversion data.
• Fixed bids: Your bid never changes. Best for proven high-converting keywords where cost certainty matters.

Review and launch: Confirm all settings → Launch Campaign. Ads typically go live within a few hours after Amazon’s review.

Step 3: Sponsored Brands Campaign Setup

Sponsored Brands requires Brand Registry. The setup adds:

• Ad format: Product collection (multiple products), Store Spotlight (links to your Brand Store), or Video (single product with video creative)
• Headline: Custom text that appears above the product images (up to 50 characters)
• Logo: Your brand logo (minimum 400×400px)
• Destination: Link to your Brand Store, a custom landing page, or a specific product list

Which advertising console tab to use to create a Brand Store: Before running Sponsored Brands with a Store destination, your Brand Store must exist. Create it in the Brand Store tab (Stores) of the Advertising Console, not in Campaign Manager.

Step 4: Sponsored Display Campaign Setup

Sponsored Display does not require keyword selection. Instead, you choose:

• Targeting: Product targeting (specific ASINs or categories) or Audience targeting (shoppers who viewed similar products, your own products, or interest-based segments)
• Creative: Standard image (Amazon auto-generates from listing) or custom creative
• Bidding model: CPC (pay per click) or vCPM (pay per thousand viewable impressions)

Sponsored Display is best used for retargeting – reaching shoppers who viewed your product but did not purchase, or shoppers browsing competitor product pages.

How to Monitor Amazon Ads in the Console

Effective Amazon PPC performance and reporting requires combining dashboard metrics with deeper report analysis to identify bid inefficiencies, wasted spend, and conversion opportunities. Here is how to do it effectively using the Advertising Console.

Key Metrics on the Amazon Advertising Dashboard

When reviewing performance in the Campaign Manager dashboard, these are the metrics that drive decisions:

Metric	What to Look For	Action Threshold
ACoS	Compare against your break-even ACoS (Profit Per Unit ÷ Sale Price × 100)	Above break-even: investigate keywords and bids
CTR	Click-through rate below 0.3% signals listing appearance issues	Below 0.3%: check the main image and price
CVR	A conversion rate below 8% (most categories) signals listing conversion issues	Below 8%: review listing content and offer
CPC	Compare against your max profitable CPC (Profit Per Unit × CVR)	Above max CPC: bids are structurally too high
Spend	Compare against daily budget – “Budget reached” = lost exposure	Consistently hitting budget: increase or introduce dayparting
Impressions	Very low impressions despite active campaigns	Under 50/day on relevant keyword: bid may be below competitive threshold

TACoS, the metric not visible in the console: TACoS (Total ACoS) = Total Ad Spend ÷ Total Revenue (organic + paid) × 100. This requires combining your Campaign Manager spend data with your Business Reports total revenue from Seller Central. It is the single most important metric for understanding whether your advertising is building or eroding your business, and it is not available inside the console directly.

How to Pull and Read Advertising Reports

The weekly monitoring workflow:

Step 1: Search Term Report (every 7 days) Reports tab → Create Report → Search Term Report → Last 30 days → Run. When downloaded, sort by spend descending. Identify: search terms with $15+ spend and zero conversions (add as negatives), search terms with 3+ conversions below break-even ACoS (migrate to exact match manual campaigns).

Step 2: Keyword Report (every 14 days) Reports tab → Create Report → Keyword Report → Last 30 days → Run. Sort by spend. Apply bid adjustment framework: raise bids 10–15% on keywords below 50% of break-even ACoS, lower bids 20–30% on keywords above break-even for 30+ days.

Step 3: Placement Report (monthly) Reports tab → Create Report → Placement Report → Last 30 days → Run. Compare ACoS by placement. Adjust placement bid multipliers in Campaign Manager based on actual placement-level performance – never set multipliers without this data.

Step 4: Advertised Product Report (monthly) Reports tab → Create Report → Advertised Product Report → Last 30 days → Run. Sort by spend. Identify individual ASINs with above-target ACoS – diagnose whether the issue is listing quality or bid level.

How to Set Up Scheduled Reports

To automate the weekly reporting workflow:

Reports tab → Scheduled Reports → Create Scheduled Report → Select report type → Set rolling date range (e.g., last 30 days) → Set frequency (weekly recommended for Search Term and Keyword reports) → Enter delivery email → Save.

Amazon generates and emails the report automatically on your chosen schedule. Set up scheduled reports for: Search Term (weekly), Keyword (bi-weekly), Campaign Performance (weekly), Advertised Product (monthly).

How to Manage Amazon Advertising in the Console

How to Edit, Pause, and Archive Campaigns

Editing a campaign: Campaign Manager → click the campaign name → Campaign Settings tab → edit budget, start/end date, bidding strategy → Save. To edit individual keyword bids: Campaign → Ad Group → Keywords tab → click the bid amount for any keyword.

Pausing a campaign: Campaign Manager → find the campaign → toggle the status switch from green (active) to grey (paused). Paused campaigns retain all data and settings. Ads stop showing immediately.

Archiving a campaign: Campaign → Actions → Archive. Archived campaigns cannot be reactivated. Use archiving only for campaigns you are certain will never run again. Pausing is always reversible; archiving is not.

When to pause vs archive: Pause: testing a new strategy, seasonal campaigns you will reactivate, campaigns waiting for inventory. Archive: duplicate campaigns created by mistake, campaigns for discontinued products, legacy campaigns with no data value.

Bulk Bid Management Using Bulk Operations

For accounts with 20+ campaigns, individual bid management becomes a bottleneck. Bulk Operations is one of the most important workflow tools in Amazon PPC management because it allows advertisers to scale bid and keyword updates efficiently across large accounts. 

How to access: Campaign Manager → Bulk Operations tab (or Tools → Bulk Operations depending on your console version).

The workflow:

1. Click Download and select the entity types you want to edit (Campaigns, Ad Groups, Keywords, Bids)
2. Set the date range for the performance data you want included in the download
3. Download the CSV and open it in Excel or Google Sheets
4. Edit the Bid column for any keyword, and add “update” in the Command column for each edited row
5. Save as CSV and upload via Bulk Operations → Upload
6. Review the upload log for any errors. Reference the specific row and reason

This allows updating 500 keyword bids in one upload rather than 500 individual clicks through Campaign Manager.

How to Add Users to Your Amazon Ads Console

Adding team members or agency partners to your Advertising Console is handled through the account access settings, separate from Seller Central user permissions.

Step 1: Sign in to advertising.amazon.com and select your advertising profile.

Step 2: Click your account name in the top right corner → Access and Settings (or navigate to Administration → Access and Settings in the left sidebar).

Step 3: Click Invite User.

Step 4: Enter the name and email address of the person you want to add. Select the access level:

• Admin: Full access, including billing management and user invitations. Can create, edit, and manage all campaigns and account settings.
• Editor: Can create and manage campaigns, access all reports, and modify ad creative. Cannot manage billing or invite new users.
• Viewer: Read-only access. Can view campaign performance and download reports, but cannot make any changes.

Step 5: The invited user receives an email invitation to accept access. Once accepted, they can log in at advertising.amazon.com and select their advertising profile.

Agency access: If you are granting access to an Amazon advertising agency, they will typically request Editor or Admin access to your advertising profile. They should provide their agency email for the invitation. AMZDUDES clients receive a dedicated account contact and clear reporting on all campaign changes, no black-box access.

Managing Multiple Advertising Profiles

If you sell in multiple Amazon marketplaces (US, UK, DE, etc.) or manage multiple brand accounts, each has a separate advertising profile.

Switching between profiles: After signing in at advertising.amazon.com, click the profile name in the top navigation bar → select a different profile from the dropdown. Campaign data, reports, and settings are entirely separate between profiles.

Portfolio management: Within a single profile, Portfolios allow grouping related campaigns for budget management and reporting. Campaign Manager → Portfolios → Create Portfolio → assign campaigns. Portfolio-level budget caps prevent any single campaign from consuming the entire portfolio budget.

The Amazon Advertising Learning Console

The Amazon Advertising Learning Console is a completely separate platform from the Amazon Advertising Console, and one of the most searched terms in this query cluster that most guides never address.

What Is the Amazon Advertising Learning Console?

Access: learningconsole.amazonadvertising.com

The Amazon Advertising Learning Console is Amazon’s free online education platform for advertising. It provides structured learning paths, interactive modules, and assessments covering all aspects of Amazon advertising, from Sponsored Products basics to advanced DSP strategy.

It is not where you manage campaigns. It is where you learn how to manage them better.

What the learning console contains:

• Learning paths: structured courses by role (seller, vendor, agency) and topic (Sponsored Ads, DSP, measurement)
• On-demand modules: short video and text lessons on specific features and tactics
• Assessments: knowledge checks at the end of each module
• Certification exams: formal accreditation assessments (see below)

Amazon Ads Certification: What It Covers and How to Access It

Amazon Ads offers formal accreditation through its certification programme, accessible via the Learning Console. Certifications are relevant for:

• Advertising professionals demonstrating expertise to clients or employers
• Agency team members building Amazon advertising credentials
• Sellers who want structured, Amazon-validated learning

Available certifications (2026):

• Sponsored Ads Certification: Covers Sponsored Products, Sponsored Brands, and Sponsored Display
• Amazon DSP Certification: Programmatic advertising
• Amazon Ads Advanced Retail Certification: Advanced selling and advertising integration
• Amazon Marketing Cloud Certification: Data clean room and advanced analytics

How to access certification:

1. Go to learningconsole.amazonadvertising.com
2. Sign in with your Amazon advertising credentials
3. Navigate to Certifications in the top menu
4. Select the certification relevant to your role
5. Complete the recommended learning path before attempting the exam
6. Exams are free, timed (approximately 60–90 minutes), and scored on a pass/fail basis

The certification exam questions in the GSC data: Queries like “what information is required to create an advertising console account?” and “select the advertising console tab you would use to create a brand store” are typical Amazon Ads certification exam questions. The answers are covered in this guide:

• What information is required to create an advertising console account? An active Professional Seller account, at least one Buy Box-eligible listing, a valid payment method, and completed business/tax information in Seller Central.
• Which advertising console tab to use to create a brand store? The Brand Store tab (Stores) in the left navigation of the Amazon Advertising Console.
• What is the primary purpose of the advertising console? To create, manage, monitor, and optimise Amazon paid advertising campaigns, Sponsored Products, Sponsored Brands, and Sponsored Display.
• Where would an advertiser go to access the advertising console? (advertising.amazon.com) Sign in with Seller Central credentials.

KDP Advertising Console: A Note for Authors and Publishers

Amazon’s KDP (Kindle Direct Publishing) Advertising Console is a separate platform for authors promoting books on Amazon. It is not the same as the standard Amazon Advertising Console.

Access: Through your KDP account at kdp.amazon.com → Marketing → Amazon Ads

How KDP advertising differs:

• Campaigns promote individual book ASINs (Kindle editions, paperbacks)
• Average CPCs are significantly lower than product categories ($0.10–$0.50 for most genres)
• Targeting options include keyword targeting and product targeting (competitor books)
• Budget requirements are lower meaningful data can be collected at $5–$15/day
• Performance metrics are the same (ACoS, clicks, impressions), but typical ACoS benchmarks differ by genre

KDP advertising console vs standard advertising console: Authors who sell both books (KDP) and physical products (Seller Central) have two entirely separate advertising profiles and access two separate consoles. Book campaigns are managed through KDP. Product campaigns are managed through the standard Advertising Console at advertising.amazon.com.

The Console Is the Tool. The Strategy Is What Drives Results.

You now understand the Amazon Advertising Console end to end, how campaigns are built, how reports are pulled, how bids are managed at scale, and where the real performance levers sit.

That knowledge matters. But the gap between a well-managed console and a genuinely profitable Amazon account usually isn’t the platform. It’s the strategy connecting everything inside it.

At AMZDUDES, a full service Amazon Agency, we work with growing Amazon brands and established sellers who want more than bid adjustments. We bring together your ads, listings, and customer insights to make your Amazon advertising more profitable 

Our Performance-focused Amazon PPC Services handles the full picture: campaign architecture, keyword strategy, creative that converts, and reporting that gives you direction, not just numbers. We’ll audit your Advertising Console, identify where spend is leaking, and show you what a connected PPC strategy looks like for your account.

Book a Free Call for Amazon PPC Consultation

Frequently Asked Questions

What is the Amazon Advertising Console?

The Amazon Advertising Console is Amazon’s self-service platform for creating and managing sponsored advertising campaigns, Sponsored Products, Sponsored Brands, and Sponsored Display. It is accessed at advertising.amazon.com and provides the full feature set for campaign creation, bid management, performance reporting, Brand Store creation, and user access management.

Where would an advertiser go to access the advertising console?

Go to advertising.amazon.com and sign in using your Amazon Seller Central email and password. No separate account creation is required if you already have an active Professional Seller account. Individual Plan sellers cannot access the Advertising Console.

What is the primary purpose of the advertising console?

The primary purpose of the Amazon Advertising Console is to give sellers and vendors a single platform to create, manage, monitor, and optimise paid advertising campaigns on Amazon. It centralises campaign management, performance reporting, bulk operations, Brand Store creation, and user access management in one interface.

What information is required to create an advertising console account?

An active Amazon Professional Selling Plan, at least one Buy Box-eligible product listing, a valid payment method on file in Seller Central, and completed business address and tax information. For Sponsored Brands, active Amazon Brand Registry enrollment is also required.

What is the difference between the Amazon Advertising Console and Seller Central?

Seller Central manages your full seller operations, inventory, orders, listings, and a basic advertising view. The Amazon Advertising Console (advertising.amazon.com) is dedicated entirely to advertising management and provides the full feature set: complete report suite, Bulk Operations, Brand Store creation, placement-level bid multipliers, and granular campaign controls not available through Seller Central’s advertising tab.

Which advertising console tab do you use to create a brand store?

The Brand Store tab (labelled “Stores” in some console versions) in the left navigation of the Amazon Advertising Console. This is where you create and edit your multi-page Amazon storefront. Brand Registry enrollment is required. This is also the destination option available in Sponsored Brands campaigns.

What is the Amazon Advertising Learning Console?

The Amazon Advertising Learning Console (learningconsole.amazonadvertising.com) is Amazon’s free education platform for advertising. It provides learning paths, on-demand modules, and formal certification exams for Sponsored Ads, DSP, AMC, and Advanced Retail. It is separate from the campaign management console at advertising.amazon.com.

How do I monitor Amazon ads in the console?

In Campaign Manager, use the campaign list view to monitor ACoS, spend, sales, CTR, and CVR across campaigns. For detailed data, use the Advertising Reports tab to generate Search Term, Keyword, Placement, and Advertised Product reports. Set up scheduled reports for weekly delivery. Track TACoS separately by combining console ad spend data with Business Reports total revenue from Seller Central.

What is the KDP Advertising Console?

The KDP Advertising Console is a separate advertising platform for Amazon authors promoting books through Kindle Direct Publishing. Accessed through kdp.amazon.com → Marketing → Amazon Ads. It uses the same Sponsored Products and product targeting formats as the standard console, but operates independently with different average CPCs and ACoS benchmarks suited to book promotion.

How do I add users to my Amazon Advertising Console?

Sign in at advertising.amazon.com → click your account name → Access and Settings → Invite User. Enter the user’s name and email, then select their access level: Admin (full access including billing), Editor (campaign management, no billing), or Viewer (read-only). The invited user receives an email to accept access.

Can I manage multiple Amazon marketplaces in one console?

Each marketplace (US, UK, DE, etc.) has a separate advertising profile. After signing in at advertising.amazon.com, use the profile selector in the top navigation to switch between them. Campaign data, reports, and settings are entirely separate between marketplace profiles.