Case Study Performance Dashboard

Quick Wins: Increasing ROAS & Lowering ACOS to Accelerate Revenue Growth

Client Overview

The client is a premium exercise equipment brand offering high-ticket home fitness gear designed for performance-focused consumers. Known for quality engineering and a loyal customer base, the brand had built initial traction on Amazon but lacked a sustainable ad strategy.

Prior to engaging AMZDudes, the brand’s Amazon sales had plateaued, with advertising campaigns yielding diminishing returns. High CPCs driven by increased competition created margin pressure, and ACOS rose to an unsustainable level. The business required a tactical reset to recover ad efficiency and resume profitable growth.

Challenges Faced

Inefficient Advertising Structure:
Campaigns were heavily front-loaded, lacked segmentation, and showed minimal bid optimization, resulting in poor return on ad spend.

High ACoS and Reduced Profitability:
Despite prior ad success, ACoS stabilized at 50% while sales fell to $5,000 per day, signaling a mismatch between spend allocation and buyer intent.

Lack of Data Visibility:
The brand lacked campaign-level data clarity, limiting their ability to track high-ROAS assets and eliminate unprofitable keywords.

Limited Brand Presence Across SERP:
Sponsored Brand and Display formats were underutilized, reducing exposure across upper and mid-funnel placements.

Strategic Interventions

Campaign Architecture Redesign

Full-Funnel Ad Structure: Implemented a multi-tiered campaign structure across Sponsored Products, Sponsored Brands, and Sponsored Display. Segmenting by branded, non-branded, and competitor terms allowed for better intent targeting and cost control.

Keyword and Search Term Refinement

  • Negative Keyword Optimization: Regular negation of low-converting terms reduced wasted spend and improved efficiency across core campaigns.
  • Search Term Expansion: High-converting long-tail keywords were added using historical data, improving ROAS without aggressive bidding.

Budget & Bid Management

Real-Time Budget Scaling: Budgets were dynamically scaled during peak sales windows (e.g., weekends, Prime events) based on conversion momentum.

Bid Adjustments by Performance Tiers: Introduced performance-based bidding to reallocate spend toward high-converting ASINs and ad groups.

Conversion-Focused Ad Formats

Sponsored Brands Testing: Rolled out Sponsored Brand video and headline ads targeting new-to-brand audiences, driving brand discoverability.

Custom Creatives for Top SKUs: Enhanced visual assets were deployed across ads to support higher CTR and product relevance.

Data Consolidation & Visibility

Custom Reporting Dashboards: Enabled weekly visibility into ROAS, TACoS, and placement-level spend, allowing for faster decision-making and iterative testing.

Key Outcomes

  • ROAS Improvement: ROAS increased by 128% within 30 days of structural reset.
  • ACoS Reduction: ACoS dropped from 50.2% to 21.9%, improving overall profitability.
  • Sales Recovery: Daily sales recovered to over $10,100/day by Week 5.
  • Increased Sponsored Brand Share: Sponsored Brand CTR improved by 2.3x with high-impact creatives and better audience targeting.
  • Campaign-Level Profitability Control: 76% of ad spend now generates over 300% ROAS, compared to 28% prior to engagement.

Performance Highlights

Performance Metrics Dashboard

Conclusion

Through a targeted rebuild of ad architecture, performance-driven bid controls, and expanded visibility across Amazon ad formats, AMZDudes restored ad efficiency and unlocked new growth momentum for the client. The brand is now operating with stabilized profitability, improved SERP presence, and a scalable ad infrastructure that supports long-term expansion.

Ready to improve your Amazon ROAS and lower ACoS?

Contact AMZDudes to accelerate profitable growth.

→ Book a Free Growth Strategy Call

How AMZDUDES Acquired 7,157 New-to-Brand Buyers With 12.29x ROAS Using Amazon PPC & Subscribe & Save

How AMZDUDES Acquired 7,157 New-to-Brand Buyers With 12.29x ROAS Using Amazon PPC & Subscribe & Save

Read Case Study

How We Scaled Explicit Essentials From $3.3K to $46.7K in 6 Weeks With Amazon PPC Management & Catalog Optimization

How We Scaled Explicit Essentials From $3.3K to $46.7K in 6 Weeks With Amazon PPC Management & Catalog Optimization

Read Case Study

How AMC Retargeting Delivered 6.21× ROAS, 76% NTB Orders, and $72K in Long-Term Sales

How AMC Retargeting Delivered 6.21× ROAS, 76% NTB Orders, and $72K in Long-Term Sales

Read Case Study

How eGrowth Scaled 10+ Amazon Brands to $7.3M in Sales With Full Account Management

How eGrowth Scaled 10+ Amazon Brands to $7.3M in Sales With Full Account Management

Read Case Study

How AMC Delivered $317K NTB Sales and 7.05× ROAS: The Brand’s Highest NTB Record Ever

How AMC Delivered $317K NTB Sales and 7.05× ROAS: The Brand’s Highest NTB Record Ever

Read Case Study

Optimizing Amazon PPC Without a Full-Time Commitment: Strategies That Work

Optimizing Amazon PPC Without a Full-Time Commitment: Strategies That Work

Read Case Study

How We Scaled 28 Exclusive Brand Accounts

How We Scaled 28 Exclusive Brand Accounts

Read Case Study

Strategic PPC Management: 144% Increase in Sales

Strategic PPC Management: 144% Increase in Sales

Read Case Study

Transforming An Amazon Brand’s Visibility with a Custom Storefront Design

Transforming An Amazon Brand’s Visibility with a Custom Storefront Design

Read Case Study

From Invisible to #1: How AMZDudes Transformed an Amazon Listing

From Invisible to #1: How AMZDudes Transformed an Amazon Listing

Read Case Study

How AMZDUDES Skyrocketed PRS Amazon Wholesale Account Growth By 240%

How AMZDUDES Skyrocketed PRS Amazon Wholesale Account Growth By 240%

Read Case Study

How AMZDUDES Increase Amazon Sales by 144% with Strategic PPC Management

How AMZDUDES Increase Amazon Sales by 144% with Strategic PPC Management

Read Case Study

From Newbie to 154% Profits: How AMZDUDES Helped UWAOMAH Store Set Up On Amazon

From Newbie to 154% Profits: How AMZDUDES Helped UWAOMAH Store Set Up On Amazon

Read Case Study

AMZDUDES Employs Strategies To Cut Inventory Costs By 42% And 59% Profit Boost For Bonus Outdoors!

AMZDUDES Employs Strategies To Cut Inventory Costs By 42% And 59% Profit Boost For Bonus Outdoors!

Read Case Study

How AMZDUDES Helped Dogs Deserve It Reach Its 437% Sales Growth Potential

How AMZDUDES Helped Dogs Deserve It Reach Its 437% Sales Growth Potential

Read Case Study

Discover Shop Tutto’s Journey From Start To Reaching 40% CTR with AMZDUDES Experts

Discover Shop Tutto’s Journey From Start To Reaching 40% CTR with AMZDUDES Experts

Read Case Study

Overcame Inventory Destocking Challenges to Supercharge Sales to 98% for K7L Store

Overcame Inventory Destocking Challenges to Supercharge Sales to 98% for K7L Store

Read Case Study