Case Studies / ShopTutto

Discover Shop Tutto’s Journey From Start To Reaching 40% CTR with AMZDUDES Experts

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150%

Surge in Online Sales

80%

Boosted Organic Traffic

54%

Increase In Conversion Rate

Introduction:

Shop Tutto enjoyed a strong hold over its local market for supplying top brand wholesale products in its brick-and-mortar store in Chicago. We helped the leading wholesale supplier to expand its presence on the largest e-commerce platform, and launch products on Amazon, as well as ensured their account’s compliance with Amazon’s policies.

Challenges:

Limited Online Presence: Before partnering with AMZDUDES, the brand’s only presence was limited to its local customers visiting its brick and mortar store.

Limited Distribution Channel: The brand’s operations were limited in its local vicinity, due to a conservative distribution channel.

Stagnant Sales: The brand was unable to expand its customer base or reach out to a new customer base due to limited physical and online presence of its store.

Our Approach:

Meeting the client’s requirements, AMZDUDES worked on strategies to expand the brand’s reach across the country. We initiated by establishing the brand’s store on Amazon from scratch, followed by reliable and strong distribution channels including long-term suppliers.

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Our Strategy:

Setting Up Amazon Store: We established the brand’s Amazon store from scratch, from registering on Seller Central to enrolling the brand on Amazon’s Brand Registry and submitting the brand’s trademark and logo.

Product Sourcing: Identifying the products with high demand on Amazon, we launched the brand’s products available on its brick-and-mortar on Amazon.

Optimized Product Listings: To organically boost visibility of the newly launched products, we optimized the listings with A+ content, relevant keywords and well-defined product features.

Inventory Management: To avoid over- and understock inventory fiasco, we implemented effective strategies to streamline inventory management and order fulfilment process.

Amazon Policy Compliance: We managed the brand’s Amazon store to ensure it’s operations align with Amazon’s policy and avoid the risk of account suspension.

Competitive Pricing Strategies: Accurate pricing is the key element of staying competitive in a marketplace as saturated as Amazon. Our team ensured all the brand’s product listings were priced competitively, while monitoring price parity of each product across different channels.

Impact:

Surge in Online Sales By 150%: Expanding its presence online through Amazon, helped the company reach its prospective customers beyond Chicago, significantly boosting its net revenue.

80% Boosted Organic Traffic: By optimizing the listings, the products appeared to more relevant search queries leading to higher brand visibility.

40% Increase In Conversion Rate: Strategic keyword inclusion in all the product listings attracted relevant and interested buyers to their brand’s Amazon store.

R50+ New Products Launched On Amazon: We helped the client launch 50+ wholesale products on its Amazon store to extend its customer base across the country.

Wonderful experience working with AMZDUDES and the expert team! They took our business from being a local hero to a nationwide leading e-commerce store. From setting up a presence in the e-commerce industry to launching over 50 new products on Amazon, and reaching customers nationwide, the team stood with us throughout navigating our business every step of the way.

– David Smith

– Ecommerce Marketing Manager

Conclusion:

AMZDUDES’ strategic approach, including establishing a robust wholesale account of Shop Tutto, optimizing inventory, and securing long-term suppliers of top-quality and high-demand products, yielded a 150% sales surge, 80% organic traffic boost, 40% conversion rate increase, and launched 50+ new products. It now thrives in the largest e-commerce marketplace in the USA, after winning its local market through its brick-and-mortar wholesale store.

How Can We Help?

Your Amazon business needs a certified Amazon partner to guarantee sustainable growth. More than simply listing your products on Amazon is required; a whole process of product research, listing optimization, and PPC campaigns is a must to ensure your store has a solid online presence on the largest eCommerce platform.