Case Study Performance Dashboard

How We Scaled Explicit Essentials From $3.3K to $46.7K in 6 Weeks With Amazon PPC Management & Catalog Optimization

Explicit Essentials is a fast-growing bath & body brand with a bold personality and proven consumer demand. But before partnering with AMZDUDES for Amazon PPC management and catalog optimization, their Amazon performance was stuck, Sponsored Products ads were getting rejected due to compliance issues, product listings lacked SEO, parent-child variations were missing, and revenue relied almost entirely on organic discovery instead of a scalable Amazon advertising strategy.

In the first week before onboarding, the brand generated just $3,392.05 in ordered product sales on Amazon, with 0% New-to-Brand customers, minimal catalog structure, and only 1 order attributed to Amazon ads. The brand had no structured approach to ACOS reduction, organic keyword ranking, or conversion rate optimization, making profitability vulnerable.

AMZDUDES stepped in to transform their Amazon presence with a data-driven PPC strategy, listing optimization, and compliance-safe creative updates. By improving search relevance, enabling Sponsored Products and Sponsored Brands campaigns, enforcing Amazon catalog best practices, and removing wasted ad spend, we turned Amazon into a predictable revenue channel that captures profitable non-branded traffic and protects brand identity.

In just six weeks:

  • Ordered product sales increased to $46,712.98
  • Units ordered jumped 1,029%
  • NTB % increased from 0% → 66.03%
  • ACOS dropped from 33.66% → 17.67%
  • More than half of total sales driven by efficient Amazon PPC campaigns

The secret wasn’t spending more.
It was fixing the hidden blockers that prevent scale, then deploying a full-funnel Amazon advertising strategy to grow efficiently.

We drive profitable Amazon PPC performance by improving ACOS, unlocking New-to-Brand growth, fixing catalog issues, and improving ranking and conversion, with complete transparency and data-backed execution.

$46,712.98 Ordered Product Sales (Week 6)
2,203 Units Ordered (Week 6)
66.03% New-to-Brand % (Week 6)
17.67% ACOS (Week 6)

Where Support Was Needed

The Challenge

Before starting with AMZDUDES, Explicit Essentials was facing multiple performance barriers that prevented their Amazon channel from scaling profitably. The brand had strong demand off-Amazon, but their presence on the marketplace lacked the structure, ad eligibility, and optimization needed for consistent growth.

Ads frequently became ineligible due to compliance issues related to censored words on the main images, causing Sponsored Products and Sponsored Brands campaigns to lose visibility. Their product listings were fragmented, lacking parent-child variations, inconsistent SEO, and incomplete keyword coverage. Most importantly, their Amazon PPC activity was extremely limited, the account generated only one sale from advertising during the baseline week, and New-to-Brand sales were stuck at 0%, meaning no new customers were discovering the brand.

Without a structured approach to Amazon PPC management, catalog optimization, and compliance-safe creative updates, the brand had no reliable way to grow traffic, improve rankings, or lower ACOS.

The Brand’s Goals

Explicit Essentials partnered with AMZDUDES with a clear set of Amazon-focused objectives:

  • 1. Restore Ad Eligibility and Improve Creative Compliance
    The brand wanted their humorous, personality-driven products to retain their identity while meeting Amazon’s strict creative policies, ensuring Sponsored Products and Sponsored Brands campaigns remain active without repeated disapprovals.
  • 2. Increase Non-Branded Visibility and Acquire New Customers
    With 0% NTB before onboarding, the brand needed a full-funnel advertising strategy to capture new customers searching for broader, non-branded terms like “shower steamers,” “bath salt set,” and “aromatherapy gift sets.”
  • 3. Build a Scalable Amazon PPC Structure
    They wanted a predictable system to improve ACOS, drive profitable PPC sales, and grow without overspending. This required a shift from reactive bidding to a data-driven Sponsored Products funnel (Discovery → Conversion → Ranking).
  • 4. Strengthen Listings for Higher Organic Ranking
    Explicit Essentials needed stronger SEO, better images, and a clean parent-child variation structure so products could rank higher for non-branded search terms and convert more shoppers into buyers. The goal was simple: improve organic visibility and increase the percentage of shoppers who add to cart — without relying only on ad spend.
  • 5. Establish a Scalable Amazon Sales System
    The brand wanted a structured Amazon PPC and catalog management approach that consistently improves TACOS, brings in more New-to-Brand customers, and increases share of voice across priority keywords. Instead of short-term wins or seasonal boosts, they needed predictable weekly improvement backed by data.

Our Strategy

We focused on removing everything that was blocking performance, then activating a structured Amazon PPC and catalog optimization plan. The priority was to restore ad eligibility, strengthen listing SEO, and build a Sponsored Products funnel that improves ACOS while increasing New-to-Brand sales.

First, we fixed compliance issues by redesigning main images in a way that protected brand personality while meeting Amazon policies, allowing advertising to run consistently. Then, we rebuilt the catalog into clean parent-child variations, upgraded listing copy and visuals to improve keyword ranking and conversion rates, and established data-backed PPC governance for both branded and non-branded search terms.

Once the foundation was strong, we activated a full-funnel Amazon PPC structure using discovery, conversion, and ranking campaigns. We continuously removed wasted spend, optimized bids based on performance signals, and expanded reach through profitable non-branded targeting. At the same time, weekly performance reviews ensured TACOS and NTB growth improved together — creating predictable and scalable sales momentum.

Summary Insight

The secret wasn’t spending more. It was fixing the hidden blockers that prevent scale, then deploying a full-funnel Amazon advertising strategy to grow efficiently.

Our Process

  1. Make Ads Eligible So the Brand Can Actually Be Seen
    Before anything else, we ensured the brand could show up when customers were searching. We redesigned the main images to meet Amazon’s ad standards — without losing the brand’s humor — so Sponsored Products and Sponsored Brands campaigns could run consistently and reach shoppers ready to buy.
  2. Improve Listings So More Shoppers Choose Them
    Customers were finding the products, but the listings weren’t giving them enough reasons to click Buy Now. We optimized titles, images, and messages using real customer language, making the value clear at first glance. Better content meant shoppers understood the product faster and converted more often.
  3. Organize the Catalog So Customers Can Shop Easily
    Products were scattered across separate listings, which made customers confused and reviews diluted. We connected variations so all scents/styles lived under one listing, helping buyers compare options, see proof from reviews, and choose the best fit with confidence.
  4. Run Amazon PPC Campaigns That Reach the Right Shoppers
    Instead of only showing ads to those searching the brand name, we expanded visibility to people searching for gifting and self-care terms. That meant reaching new customers who had never heard of the brand, and turning them into loyal buyers, efficiently.
  5. Optimize Every Week Based on What Customers Tell Us
    We watched the data closely, what customers clicked, what they ignored, and what convinced them to buy. We cut wasted spend, supported high-performing keywords, and focused more on what shoppers loved. Each week, the system delivered more sales at a better cost.

The Results

Within six weeks of implementing structured Amazon PPC management, catalog optimization, and compliance-safe creative updates, Explicit Essentials transformed from low visibility and inconsistent performance to a scalable, profitable Amazon sales channel.

Revenue grew predictably every single week, not through aggressive ad spending, but through improved ACOS, stronger rankings, and a major increase in New-to-Brand customers discovering the products for the first time.

The brand went from $3,392.05 in ordered product sales before onboarding → to $46,712.98 in one week.

Units ordered increased from 195 → 2,203 in the same period, a 1,029% increase, driven by better conversion and increased exposure on relevant gifting and self-care keywords.

The improvements in ACOS, TACOS, and organic sales share show that the account is scaling efficiently — meaning higher revenue without a loss in profitability.

Key Performance Highlights


Metrics Before Onboarding Week 6 Change
Ordered Product Sales $3,392.05 $46,712.98 +1,277%
Units Ordered 195 2,203 +1,029%
New-to-Brand % 0% 66.03% Major lift in customer acquisition
ACOS 33.66% 17.67% Profitable advertising growth
TACOS 16.93% 8.48% Strong organic ranking momentum
PPC Sales $11.99 $23,746 Full funnel now active

Before



After:



6 Weeks of Total Sales

Ready to Scale Your Amazon Portfolio?

If you’re a brand operator, portfolio manager, or founder who’s tired of managing Amazon reactively — chasing fixes, fighting compliance issues, and hoping ads will perform, it’s time to move toward clarity and confidence.

AMZDUDES helps brands like Explicit Essentials take control of their Amazon presence by fixing what’s holding sales back, improving visibility where customers are already searching, and turning Amazon PPC into a profitable, predictable growth channel.

Whether you manage one brand or a large portfolio, the same transformation is possible:

  • ✔ Better rankings without wasting spend
  • ✔ Higher conversion from better listings
  • ✔ NTB growth that expands your market
  • ✔ Lower ACOS and improved TACOS
  • ✔ A structured path to page-one dominance

When you have the right system in place, Amazon becomes one of the strongest revenue drivers in your entire business.

Work With a Verified Amazon Ads Partner

We apply the same proven Amazon PPC and catalog optimization framework that helped Explicit Essentials scale efficiently, while protecting margins and brand identity.

Let’s review your account together and find the fastest path to profitable growth.

➡️ Book a Free Growth Strategy Call
We’ll show you where revenue is leaking, and how to fix it.

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