Case Study Performance Dashboard

How eGrowth Scaled 10+ Amazon Brands to $7.3M in Sales With Full Account Management

eGrowth is a portfolio of leading consumable brands that sell across multiple Amazon categories. Before working with AMZDUDES, most of their brands operated under 1P vendor relationships, with limited control over listings, weak ad visibility, and no unified system to scale across products.

AMZDUDES partnered with eGrowth to restructure their Amazon business from the ground up, delivering end-to-end full account management that combined listing optimization, ad strategy, brand control, and data analytics through Amazon Marketing Cloud (AMC).

Over 24 months, this partnership generated $7.3M+ in sales, 229K+ units ordered, and an average 6.5x ROAS across 10+ brands.

$7.3M+ Total Product Sales
229K+ Units Ordered
10+ Brands Scaled
6.5x ROAS (Return on Ad Spend)

Where eGrowth Needed Help

Despite managing more than ten consumable brands on Amazon, eGrowth’s portfolio wasn’t operating as a unified system. Each brand had its own listings, its own advertising (if any), and its own operational issues, resulting in inconsistent content, weak visibility, and uncontrolled seller activity across multiple ASINs.

Unauthorized sellers were hijacking listings, creative quality varied widely, and ad performance was either unprofitable or nonexistent. This fragmentation led to lost revenue, diluted brand identity, and no clear path for predictable growth.

The Brand’s Goals

eGrowth partnered with AMZDUDES to achieve four core outcomes:

  • Unify Brand Presence Across 10+ Brand:
    Create consistent, optimized listings with aligned content, visuals, and SEO to improve visibility and conversion across the entire portfolio.
  • Restore Brand & Buy Box Control:
    Remove unauthorized sellers, merge duplicate ASINs, and regain full catalog ownership to stabilize pricing and credibility.
  • Activate Profitable Advertising Across All Brands:
    Replace inactive or unstructured PPC efforts with a full-funnel ad strategy designed for measurable growth.
  • Centralize Reporting & Improve Transparency:
    Build a single reporting system where leadership could monitor TACoS, NTB sales, profit per SKU, and month-over-month growth from one place.

Underlying Problem

While eGrowth had great products and strong market demand, their Amazon operations lacked structure and visibility. Each brand functioned independently, making it impossible to scale efficiently.

Listings were inconsistent, ads weren’t managed strategically, and data was scattered across accounts, preventing the team from understanding true profitability or customer acquisition.

Without centralized systems, clear dashboards, or creative consistency, eGrowth was forced into reactive management instead of proactive optimization. They needed a framework that brought control, clarity, and predictability to their entire Amazon ecosystem.

The Strategy

  • Build a Scalable System: Establish a unified framework to manage multiple brands efficiently.
  • Leverage Amazon Marketing Cloud (AMC): Use verified partner access to unlock data-driven audience segmentation and long-term ROAS tracking.
  • Transition from 1P to 3P: Shift from vendor dependency to brand-owned 3P operations to control pricing, inventory, and creative direction.

Our Process

To transform eGrowth’s fragmented Amazon presence into a structured, scalable, and profitable ecosystem, our team implemented a six-step full account management process.

Each phase focused on removing chaos, creating control, and using data to drive consistent growth.

Step 1: Portfolio Audit & Alignment

Our first step was a comprehensive audit across all brand accounts. We analyzed every SKU, listing, ad group, and brand analytics report to uncover where revenue was leaking.

Key Focus Areas:

  • Listing quality and keyword gaps
  • Buy Box and reseller conflicts
  • ASIN structure and variation errors
  • Ad spend inefficiencies

This diagnostic phase aligned both teams on benchmarks, KPIs, and clear goals for SKU per profit, organic share, and profitability, establishing transparency from day one.

Execution

Step 2: Listing Optimization & Brand Identity Alignment

Once we had data clarity, we rebuilt every product listing with SEO-optimized content and high-impact visuals.

Deliverables included:

  • Keyword-rich titles, bullet points, and descriptions
  • Consistent tone of voice across all brands
  • Premium infographics and comparison charts designed by our in-house creative team
  • Enhanced A+ Content modules to elevate perceived brand value

Every SKU was restructured to rank better, convert faster, and visually align with each brand’s identity, creating a strong foundation for advertising success.

Step 3: Regaining Brand Control

eGrowth’s brands were facing unauthorized sellers and hijacked listings, a common pain point for large portfolios. We collaborated directly with Amazon Brand Registry and Support to:

  • Merge duplicate listings
  • Reinstate correct brand ownership
  • Remove hijackers and unauthorized sellers
  • Secure consistent brand representation across all SKUs

Outcome: 100% catalog ownership was restored, brand credibility recovered, and Buy Box control returned to eGrowth.

Step 4: Full-Funnel PPC Activation via Amazon Marketing Cloud

As a Verified Amazon Ads Partner, AMZDUDES leveraged Amazon Marketing Cloud (AMC) to unlock deeper insights and audience targeting unavailable to standard advertisers.

AMC Use Cases Implemented:

  • Add-to-Cart Audience Retargeting: capturing high-intent users
  • New-to-Brand (NTB) Acquisition: expanding the first-time buyer base
  • Long-Term ROAS Measurement: tracking ad impact beyond 30-day windows
  • Lifetime Value Segmentation: optimizing for repeat purchases
image showing sales record of the brand before partnering with AMZDUDES

Step 5: Full Funnel Ads Management & Optimization

We rebuilt every campaign from scratch, structuring Sponsored Products, Brands, and Display ads under a unified naming and funnel system.

Framework highlights:

  • Standardized naming conventions and match type logic
  • Multi-brand keyword segmentation for cross-learning
  • 3-week optimization sprints with clear goals (ACOS reduction, conversion lift, or NTB growth)

This created a scalable campaign architecture that delivered consistent performance improvements across all accounts.

image showing sales record of the brand before partnering with AMZDUDES

Step 6: Centralized Reporting & Executive Dashboards

To replace fragmented spreadsheets, we built custom dashboards combining data from:

  • Amazon Brand Analytics
  • Business Reports
  • Amazon Marketing Stream
  • Ad Performance APIs

These dashboards delivered real-time visibility into sales, spend, and profitability allowing the client’s leadership team to make informed, portfolio-level decisions.

image showing sales record of the brand before partnering with AMZDUDES

The Result of the Process

Through this systemized approach, eGrowth gained what most multi-brand operators lack clarity, control, and confidence.

Every decision was backed by data, every dollar was traceable, and every campaign reinforced long-term growth instead of short-term wins.

The Results

After implementing our full account management system, eGrowth’s portfolio transformed into a profitable, data-driven operation.

What began as scattered listings and inactive campaigns turned into a high-performing marketplace presence powered by advanced analytics, consistent branding, and precise ad optimization.

Key Performance Highlights


Metric Result Impact
Total Ordered Product Sales $7.3M+ 360-degree revenue growth across 10 + brands managed by AMZDUDES
Total Units Ordered 229,000+ Consistent order flow across consumables and repeat-purchase categories
Ad Spend (YTD) $311K Optimized budget allocation with measurable ROI
Ad Sales $2.02M+ Ads generated ≈ 28 % of total sales through funnel-based targeting
Average ROAS 6.5 x Sustainable ad profitability maintained across all campaigns
New-to-Brand Growth +41 % Expanded customer base using AMC audience insights
ACoS Reduction 22–35 % Strong efficiency gains through continuous optimization cycles

Growth at Portfolio Level

  • 10+ Brands Scaled under one structured system
  • All listings optimized for SEO, visuals, and conversion
  • Brand control fully restored from unauthorized sellers
  • Cross-brand performance visibility established via custom dashboards
  • Repeat purchases increased through AMC audience retargeting

Client Testimonial

“AMZDUDES didn’t just optimize our ads, they rebuilt our entire Amazon foundation. From regaining control to achieving consistent growth across 10+ brands, they’ve become a true strategic partner.”

— eGrowth Portfolio Manager

Key Wins

The eGrowth partnership showcases what happens when full-service Amazon account management is powered by expertise, verified tools, and disciplined execution.

Beyond the numbers, the collaboration delivered structural, creative, and strategic advantages that will keep compounding over time.

1. Full Brand Control Restored

Unauthorized sellers were removed, duplicate listings were merged, and every ASIN now reflects the correct brand identity. eGrowth regained 100 % catalog ownership, secured Buy Box consistency, and rebuilt trust with shoppers.

2. Portfolio-Level Visibility

Custom dashboards unified reporting across all brands, merging data from Amazon Brand Analytics, Business Reports, and Marketing Stream. Decision-making is now instant and based on real-time TACoS, ROAS, and profit tracking.

3. AMC-Powered Growth

As a Verified Amazon Ads Partner, AMZDUDES unlocked exclusive Amazon Marketing Cloud (AMC) insights, enabling audience retargeting, New-to-Brand analysis, and lifetime ROAS measurement. This data-driven targeting directly increased long-term revenue and repeat purchases.

4. Scalable Advertising Framework

Campaigns were re-engineered under a unified structure across Sponsored Products, Brands, and Display. This standardized framework allows every new brand to launch faster, spend smarter, and scale predictably.

5. Creative + SEO Alignment

High-converting visuals, keyword-optimized listings, and consistent A+ Content turned product pages into branded storefronts. Organic visibility improved alongside conversion rate, amplifying both paid and organic sales.

Conclusion

The eGrowth case study demonstrates what’s possible when Amazon account management, creative optimization, and data analytics work in perfect alignment.

From reclaiming brand control to leveraging Amazon Marketing Cloud (AMC) for audience targeting, this partnership transformed multiple disconnected seller accounts into a single, predictable growth engine.

Whether you manage one brand or ten, the same growth framework applies:

  • Control your catalog
  • Unify your advertising and analytics
  • Leverage verified partner tools for data-driven decisions

Ready to Scale Your Amazon Portfolio?

If you’re a brand operator, portfolio manager, or founder tired of managing Amazon reactively, it’s time to build a growth framework that gives you control and clarity.

Work with a Verified Amazon Ads Partner
AMZDUDES helps leading brands optimize listings, scale advertising, and grow profitably using the same framework that powered eGrowth’s success.

→ Book a Free Growth Strategy Call
Let’s discuss how to turn your Amazon channel into your strongest profit driver.

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