Amazon Multiple Accounts Policy: 2025 Guide

Handling multiple accounts is no small task when dealing with the Amazon seller account. It is important to note that while Amazon has such strict guidelines, the difference between growth and suspension for a business comes with compliance. 

Detailed here is everything you need to know about the multiple accounts policy of Amazon for 2025, in order to help established brands and retailers scale their use of the rules in the correct way and keep their Amazon seller account safe. 

What exactly is meant by Amazon’s Multiple Accounts Policy?

Amazon is very strict with the rule that sellers will have only one seller account per individual or business entity. There are specific circumstances in which Amazon allows multiple accounts, and each of them must meet stringent conditions. The policy is designed to protect the welfare of the marketplace, ensuring low risks of any fraudulent activities or manipulations by unauthorized sellers on Amazon.

If you’re thinking about managing more than one account, here’s what Amazon requires:

1. Legitimate Business Need: You must have a valid reason for owning multiple accounts, such as operating distinct brands that require separate identities.
2. Approval from Amazon: Sellers must obtain permission before creating additional accounts.
3. No Overlap in Products: Each account should focus on unique product lines or services without overlap.

Failure to comply with these guidelines can result in Amazon listing suspension or permanent account banning.

5 Reasons Brands Prefer to Maintain Multiple Accounts on Amazon 

Usually for businesses with different products, brands, or regions, multiple accounts indeed prove to provide many flexibilities; the reasons include:

• Have Separate Unique Brands: Many retailers often find it easy to manage different portals from different outlets to use a strong customer experience with different brands.
• Going International: New market entry, e.g., developing an Amazon UK or Japanese operation, is easier if it is associated with a new account in each specific area.
• Targeting Different Strategies: A separate account for different account strategies targets different audiences with a particular advertising or pricing strategy. 

While these will often be the reasons, sellers have to play very carefully given how tightly Amazon controls the workings of a seller on its site.

Common Mistakes When Dealing with Multiple Accounts

Most sellers easily fall into the trap of breaching policies at Amazon, mainly due to ignorance or executing their selling strategies in an inappropriate manner. Here are some of those common misjudgments and how best to get over them:

1. Failure to Seek Approval from Amazon
   Always take permission before starting a second account. Without documented permissibility, immediate suspension is at risk.
2. Using the Same Bank Information
   Amazon checks accounts with banks. Make sure that separate accounts will use different banking details in order to not have linking.
3. Sharing Access to Login Credentials
   You should not use the same email, IP address, or device for different accounts, which may help Amazon’s system link these accounts with a risk of enforcement action against all accounts related.
4. Overlapping Product Listings
   This is listing the same product in more than one Amazon account which is definitely manipulation against the laws of Amazon. Learn other Amazon listing strategies from our experts for improved sales and conversions. 

Amazon Compliance for Your Amazon Accounts

Here are practical steps for a brand to manage multiple accounts without endangering its seller status.

1. Document Your Purpose for Multiple Accounts
   Whether to break separate brands or engage in international expansion, your reasoning should be coherent and highly defensible.
2. Set a Breakyard infrastructure
   Different access devices, separate email and IP addresses for everyone accounted for should be set to prevent linkages accidentally.
3. Stay Aware on Amazon Policies
   Amendments in the policies by Amazon tend to happen. Hence, therefore, keep rereading their rules in order not to miss any ground according to the latest amendments.
4. Leverage Professional Services
   Consulting the experience of seasoned experts at AMZDudes can enable one to handle the alignment of efforts with the requirements of policy compliance.

How AMZ Dudes Can Help You Succeed

If you have multiple accounts or are on a fast track trying to expand your Amazon business, AMZDudes has services right for you:

• Amazon Account Management Services
  Avoid the hassle of policy compliance by letting professionals manage your accounts. From tracking metrics to resolving issues, their team ensures your Account Health Rating (AHR) is maintained at optimum level. 
• Amazon SEO Services
  Optimize your listings with expert keyword research and content creation, helping each account stand out in its respective niche.
• Amazon Ads Services
  Improve sales and visibility with effective advertising campaigns that are tailored to your account’s strategy. Avoid common mistakes by advertisers executing Amazon sponsored ads. 

Each service is designed to enhance your business while keeping you compliant with Amazon’s rules.

Practical Tips for Amazon Brand Owners in 2025

Here are some simple tips to help you navigate Amazon’s multiple accounts policy:

• Use Dedicated VPNs: If you need to access multiple accounts, use a secure VPN to maintain separate IP addresses.
• Create Unique Branding: Clearly distinguish each brand with separate logos, images, and packaging.
• Monitor Performance Regularly: Use tools like Seller Central to review metrics and catch potential issues early.

Conclusion

Properly setting up each account and resource, whilst being abreast of the policy updates, makes your operations scalable without risk. If you are not knowledgeable concerning the management of multiple accounts or want to focus on growing your brand and not stressing your mind on compliance, AMZDudes will help. 

They are into full stack Amazon account management that provides expert help on keeping your accounts running smoothly while Amazon SEO and Amazon ads services add great value to making each of your accounts max out its potential. 

Click here to talk to AMZDudes and free yourselves from the hassle of managing multiple Amazon accounts while taking your business to the next level.

Suggested Images and Infographics

To make this guide more engaging, consider embedding the following visuals:

1. Amazon Policy Compliance Flowchart
   A flowchart outlining the steps to secure approval for multiple accounts. Place it under the “What Is Amazon’s Multiple Accounts Policy?” section.
2. Checklist for Account Setup
   Include a simple checklist graphic in the “How to Stay Compliant” section to summarize steps like setting up separate banking and devices.
3. Amazon Seller Central Screenshot
   Use a screenshot showing how to request account approval in Seller Central. Embed this within the “How to Stay Compliant” section.