Amazon Lightning Deals: A Powerful Tool for Seller Success

Creating a sense of urgency is the ultimate marketing strategy you need to master to entice customers to buy your product immediately. If you’re a seller on Amazon, marketing your products can be a child’s play for you once you get the hang of the platform’s marketing tools.

We’ve talked about Amazon Ads Console, Sponsored Ads, Buy Box, and Amazon Virtual Bundles in our previous articles. In this article, we’ll discuss Amazon’s Lightning Deals, which have become quite popular primarily because of their powerful impact on customers’ attention, enforcing an almost immediate purchase.

Though Amazon Lightning Deals seems like a wonderful way of cleaning up the inventory and avoiding additional storage costs, you can’t fully leverage the tool unless you comprehend its algorithm. So, let’s dig in.

What Are Amazon Lightning Deals?

Amazon’s Lightning Deals are limited-time discounts on certain products that are only available for a few hours. These discounts are accessible via Prime, the Today’s Deal page, and standard search results on Amazon. They will have a unique label that consumers can use in the Amazon search bar to identify them quickly.

The Amazon Lightning Deals feature is available to both sellers and suppliers. Only during the specified Amazon Lightning Deal period or while supplies last may shoppers purchase the advertised products.

How To Make Sure You’re Eligible For Amazon Lightning Deal

Most vendors can participate in Amazon’s Lightning Deals program. Some product types, including alcoholic beverages, might be excluded from Lightning Deals. In addition, the discounts do not apply to previously owned items.

To qualify, you must first meet specific requirements. Retailers must:

• Have a minimum of 3.5 stars for Seller rating overall on Amazon store.
• Produce five pieces of monthly seller feedback.
• Don’t try to sell like a hobby; sell like a pro.
• Your campaigns for the same product should be unique.
• Requirements your products must meet:

Products should be unrestricted, inoffensive and appropriate.

• Each product should be in mint condition.
• Products should be in multiple variations.
• Comply with customer product review policy requirements.
• Comply with deal frequency policies.
• Products must be Prime-eligible in all regions.

You will only be eligible for the discounts if you meet the requirements. If Amazon rejects your Lightning Deal, low stock levels could be the culprit. Amazon’s minimum order quantity requirements may increase, necessitating periodic recalculation.

4-Easy Steps To Create Amazon Lightning Deal

Now that we have established an understanding of Amazon Lightening Deal, creating one for your Amazon store is quite simple. Just follow these four easy steps to custom-create your deal.

Click on the ‘Create Deals’ option to view a list of potentially discounted items for your Lightning Deal. It’s in the control panel for Amazon sellers. The current deals are displayed once you click the link.

Pick something from your stock that qualifies.

Lighting Deals are available between specific dates, which you can choose from below.

Price per unit and quantity discounts are offered.

Look at the fine print and then hit “Submit Deal.”

Amazon will determine the highest allowable price, lowest acceptable discount, and the required minimum order size.

Benefits of Amazon Lightning Deals for Sellers

Like other Amazon promotions, Lightning Deals offers sellers a fantastic chance to raise product sales and promote their brand. The following are some of the most critical gains from its use:

• Reaching out to a broader audience: Raising brand recognition and loyalty are all possible outcomes of this strategy.
• Soaring sales: More visibility on search engine results pages for the product.
• Successful product launch: Introducing a brand-new product to a broad audience of potential purchasers.
• Boosted product and store performance: A higher BSR due to increased sales, a higher average product rating, a more significant number of positive product reviews, and increased loyalty from Amazon’s A9 ranking algorithm.
• Quickly selling inventory: With such a rapid marketing strategy, sellers don’t have to worry about idle inventory or paying additional storage charges to the FBA center.

Any marketing strategy employed by a retailer should lead to an increase in sales. In the case of Amazon Lightning Deals, not only do you get a boost in organic sales, but you also get more eyes on a product listing, more buyers who aren’t familiar with your brand, and higher product rankings.

Fees Amazon Charge For Lightning Deals

A fee is involved with creating a Lightning Deal for your Amazon Store, which Amazon charges from the sellers. One of the most common elements affecting your Deal’s cost is the “date range.”

Go to Seller Central > Reports > Payments > Transaction View > Service Fees to precisely determine your charges.

This link will take you to Amazon Seller Central, where you can find additional details.

Remember that even though a product is featured on Amazon Lightning Deal, its listing will still need to improve. Amazon will still charge you regardless of how well or poorly your sale does. If either you or Amazon cancels the deal before its start time, no fees will be incurred.

What Makes Amazon Lightning Deals Worth The Cost?

Whether or not Amazon Lightning Deals are worthwhile for your Amazon store depends on various criteria, such as the seller’s profit margins, the type of goods being sold, and the overall marketing strategy and its objective.

While Amazon Lightning Deals could be a game-changer for advertising, they are only suitable for some businesses or products. You should evaluate the tool’s suitability for promoting your Amazon business in light of three criteria before diving in headfirst: Consider your product’s seasonality, your estimated profit margin, and the results you hope to achieve from your marketing efforts.

Get in touch with us right away for professional consultation from our Amazon advertising experts at AMZDUDES. Happy selling!