Is it Possible to Have 2 Amazon Accounts With Different Emails?

Running a successful Amazon business often requires flexibility and scalability. Many 3P sellers wonder if they can operate multiple Amazon accounts using different email addresses to expand their operations globally. While Amazon allows multiple accounts under specific conditions, failing to follow their policies can lead to account suspension.

Understanding Amazon’s Policy on Multiple Accounts

Amazon has permitted sellers to hold multiple accounts under certain circumstances. In terms of their policy, a seller creating another account must have a legitimate reason, such as running different brands, selling in different marketplaces, or separating inventory for operational reasons. Sellers must acquire approval from Amazon prior to opening a second account; otherwise, they may violate this very policy. 

Notice by Amazon. 

According to the notification above, Amazon does not allow the use of the same email for multiple accounts. To resolve this, sellers must either sign in to the primary account used most recently or update the email for the secondary account. If you don’t remember opening a second account, you can close it by following specific steps and continue using your primary account.

Key Conditions For Holding Multiple Amazon Accounts

• Well-justified business reasons: Some solid slide: sellers need to be able to justify why they’re selling or operating entirely different product lines or even different target audiences. 
• Separate bank accounts and tax information: If you have two accounts, they need to have different payment and tax information. 
• No account management policy violation: Both accounts shall comply with Amazon’s policies and performance metrics.

How Amazon Tracks Multiple Accounts

Multi Accounting is tracked using more advanced means that detail activity from sellers. Common ways that Amazon can detect multiple accounts include:

• IP Address Tracking: Multiple accounts sharing an IP address become suspicious.
• Device fingerprinting: This allows Amazon to keep a record of devices through which accounts are logged into.
• Payment Details: Whenever account information for a bank account or credit card is shared, such linking will be noticed.
• Business Information: The same EIN or business name will sort these accounts together.

How To Open A Second Amazon Account With Another Email

If you meet Amazon’s criteria, then you may open a second seller account with a different email address by following the below steps:

1. Request to Amazon: Raise a request through Amazon Seller Central wherein you should specify the rightful business reason.
2. New Email Address: Create a unique email address that is not connected to your existing Amazon seller account.
3. Provide Unique Business Information: Ensure that business licenses, tax IDs, and payment information differ from the first account.
4. Maintain Separate Operations: Avoid overlapping inventory, customer interactions, or marketing strategies between accounts.

Risks of Managing Multiple Accounts Without Approval

Handling more than one Amazon account without approval or proper separation can lead to serious consequences. Amazon has automated systems that track account activities, and linking accounts without authorization may result in permanent suspension.

Failing to comply with Amazon’s policies can lead to severe consequences, including:

• Account Suspension: Amazon may shut down all related accounts.
• Loss of Funds: Frozen funds from sales held in Amazon’s payment system.
• Negative Brand Impact: Permanent bans that can hurt business growth.

Useful Tips for 3P Sellers Managing Multiple Accounts

To ensure smooth operations while maintaining compliance, follow these best practices:

• Use Different Devices and Networks: Separate internet connections and devices for each account to avoid linking.
• Monitor Performance Metrics: Regularly review account health and compliance to avoid policy violations.
• Automate Inventory Management: Leverage tools or partner with ecommerce professionals to streamline inventory across accounts without overlap.
• Hire Account Management Services: Consider professional Amazon account management services to handle complexities effectively.

Common Myths About Multiple Amazon Accounts

Some sellers believe they can bypass Amazon’s tracking systems by:

• Using Different Emails Only: Email alone is not enough; Amazon tracks various data points.
• Creating Accounts from Different Locations: Location changes don’t override financial and device links.
• Operating Under Family Member Names: Amazon cross-references information, which can still result in suspension.

How AMZDudes Can Help You Manage Multiple Amazon Accounts

At AMZDudes, we specialize in helping 3P sellers manage their Amazon operations with ease. Our expert team provides tailored solutions for brands looking to expand their presence on and beyond Amazon while ensuring compliance with all policies.

Our Services Include:

• Amazon Account Management: Full-service support to maintain balanced Account Health Rating (AHR).
• Amazon SEO Services: Optimizing listings on Amazon across multiple accounts for better visibility.
• Amazon Advertising Management: Strategically managing ad campaigns to drive sales across different accounts.

Conclusion

Managing multiple Amazon accounts is possible, but it requires careful planning and compliance with Amazon’s policies. As a 3P seller, ensuring operational separation and securing Amazon’s approval are crucial steps to avoid business disruptions.

Need Help Managing Multiple Amazon Accounts?

At AMZDudes, we specialize in Amazon account management services, helping 3P sellers grow their businesses without violating Amazon’s policies. Contact us today to learn how we can assist you in navigating the complexities of multiple accounts.