How to Strategically Leverage Amazon’s Virtual Product Bundles Program

Amazon prioritizes the shopping experience for sellers and shoppers. It’s the Amazon Virtual Product Bundles Program, which has something stored for both sides. While it helps maximize profits for sellers and eliminates the need for physically bundling products and shipping them to Amazon, the bundle also intrigues the consumers as they get the best deals on their preferred products without paying additional shipping costs.

This blog will primarily focus on how brand owners and sellers can leverage this program to attract new store traffic and increase conversion rates. We’ll also guide you in creating lucrative bundles that quickly grab your demographic’s interest.

Understanding Amazon Virtual Bundles:

What does the program offer?

Before Amazon introduced its Virtual Product Bundles Program, the sellers had to go through all the trouble of packing their products together and sending them to Amazon’s warehouse.

However, after the Amazon Virtual Product Bundles Program, the sellers can virtually create logical bundles of 2-5 ASINs at their convenience and with minimal packaging changes.

Following is an example of Amazon virtual bundles available to the shoppers in the USA marketplace:

How the Virtual Product Bundle Program Works:

If your brand is not registered on the Brand Registry, you can’t leverage this incredibly efficient selling widget. This Program makes the most sense for Amazon FBA sellers who seamlessly transfer all their shipping and packaging responsibilities to Amazon.

As you log into your Amazon Seller Central or directly go to Virtual Bundles (steps discussed further in the blog), you can combine multiple ASINs that complement each other, such as a conditioner and hair mask with a shampoo ASIN after this, Amazon handles the rest.

Amazon will combine all separate products and automatically generate a new ASIN for the bundle while retaining the individual ASIN of each product available separately in the store. So, as the name suggests, this bundle you created through the program exists virtually only.

Purpose of Introducing the Amazon Virtual Product Bundle Program!

The success of every giant eCommerce store hinges on its inventory and fulfillment services. And Amazon, taking the lead in eCommerce, keeps attempting innovative ideas to improve its operations and online shopping experience efficiency.

With the same strategy to stay abreast of its close competition (eBay, Walmart, Etsy), the online retailer introduces its Amazon Virtual Product Bundles Program to benefit the FBA businesses.

Steps For Creating The Amazon Virtual Bundles On Seller Central:

Let’s learn how sellers can use Seller Central to custom-create Amazon virtual bundles for their multiple ASINs.

But first, ensure that your Amazon business is eligible to leverage the Virtual Bundle program. The eligibility criteria for using the Amazon Virtual Product Bundles Program are:

• Your brand or business is officially registered on Amazon.
• To sell there, You need to enroll in Amazon’s FBA (Fulfillment by Amazon) program.
• All items in the package must work well together and adhere to Amazon’s guidelines.

Once you fulfill the eligibility, you may follow the steps below to start creating your Amazon Virtual Bundles.

Step 1: Go to the “Virtual Bundle” Tool.

Under the Inventory tab on your Seller Central account, you can find the tool for bundle creation. Click the “Create a Virtual Bundle” button for your first step.

Step 2: Pick Out The Complementing Products

At this step, you must pick out your primary product and then choose other products that will complement it. For instance, you can pair a body wash with body lotion and body splash to create a bath bundle set.

Step 3: Putting The Price On Your Bundle

Consider offering a small discount off the total price of the individual items when pricing your bundle. This is one of the best ways to entice your customers towards your product.

Also, you can’t simply put together any products to create a virtual bundle. Amazon restricts the inclusion of the following in a virtual bundle:

• Gift cards.
• Electronically delivered products (digital music, videos, and books).
• Used and renewed products (all bundle products must be in the New condition).

Step 4: Updating Bundle Listings with images and descriptions

Highlight the value of the package in a clear and short description to describe all the products in the bundle.

Add high-quality pictures that showcase the complete set of products. Trust me, a picture is worth a thousand words and can sway a customer’s decision to click the “Add to Cart” button.

Step 5: Make Your Amazon Virtual Bundles Available To Customers.

Once satisfied with your bundle, click “Publish” to make it available on Amazon. And, ta-da! Congratulations! You’ve just made your own Amazon Virtual Bundle.

Related Reading: From Keywords to Images: How to Optimize Every Element of Your Amazon Product Listings

How Amazon’s Virtual Bundles Benefit the Buyers And Sellers!

Perks For Buyers: Try New Stuff Without Paying For The Full Size

If you’re a frequent online shopper, you’ll appreciate the convenience of buying a bundle that includes everything you need. This is a financially and time-efficient win-win. As a bonus, product bundling lets you try out new items in discount or sample packages before investing in the full without knowing if it’s good for you.

A makeup lover interested in trying a new eyeshadow palette doesn’t have to buy the full-sized palette if they take the bundle. In addition, makeup fans can put together their unique sets by picking and choosing the items they like best.

In this way, you can get only the items they truly need. For the sake of convenience, economy, and complete satisfaction, Amazon Virtual Bundles for beauty products are highly recommended.

Perks For Sellers: Maximize Sales & Improve Store’s Online Presence

1. Increasing Your Chances Of Getting The Buy-Box

Fewer people use the virtual bundle because it can take more effort. The standard buy box eliminates any element of rivalry as well. A shopper who uses your box must make you two identical packages.

Then, if you buy the box and carefully select one of the more common combinations, you can turn a profit. Until competition increases, offering a single product has several benefits. In that case, you and your competitors on Amazon may engage in a pricing war or split the Buy Boxes.

2. Increasing The Minimum Order Value

Bundles nonetheless provides customers with opportunities to save bucks with no minimum order value or more expensive full-size products purchased separately. Due to Amazon’s high fees, low-priced products are rarely sold on the platform.

It’s simple for sellers to buy low-value items in bulk by bundling them together under a single SKU and then charging Amazon referral fees for each bundle.

3. Clean Out Your Less Popular Inventory

Suppose you introduced a new product in the market, but as luck didn’t play out, the product did not impress most of your customers. So now what? Stick it with the popular product and sell it, simple! Even psychological studies have shown consumers to opt for the product with another free or additional product rather than purchasing the same product separately.

4. No Pre-Packaging Fuss!

The primary advantage of using Amazon Virtual Bundles is not having to individually pack, label, and ship the bundle to FBA. Eliminating the requirement to generate a new listing and buy a new UPC for the bundle saves significant time and money. Everything is taken care of for you in a matter of minutes and a few taps and clicks on your laptop.

5. Virtual Bundles Do Not Need A Unique BarCode (UPC)

The primary advantage of using an Amazon Virtual Bundles is not having to individually pack, label, and ship the bundle to FBA. Eliminating the requirement to generate a new listing and buy a new UPC for the bundle saves significant time and money. Everything will be taken care of for you in a matter of minutes.

Too Good To Be True?

When you think about how simple it is to implement, you may feel like the whole program is either not as effective as described or is not worth the effort. However, with our hands-on experience with the program, we have seen a tremendous boost in sales and traffic of our clients’ businesses.

It’s a good idea to check if the two things sell better together by at least trying them out or cleaning your slow-moving inventory without incurring any losses.

So, where to begin? Identify your star product and slow-moving products in your portfolio, and check if they can be used as complements. Then, create a discounted bundle to offer your customers extra savings and convenience. Happy Selling!