How to Maximize Your Profits with the Amazon Business Seller Program: Selling on Amazon B2B

Net sales for Amazon came in at around $134.38 billion in the second quarter of 2023, up from the $121.23 billion it made in the same quarter of 2022. Shipping items to customers worldwide, Amazon caters to three different types of buyers. The first type of buyers are those who purchase goods for direct use or as gifts to their friends and families. The second type of buyers are the Amazon B2B customers or employees of companies, including non-profit, private, or government organizations, while the others are the procurement professionals sourcing products daily.

Amazon saw an opportunity to extend its solution to selling on Amazon B2B and launched it’s Amazon Business in 2015. A year after its launch, Amazon Business generated $1 billion in revenue, with global B2B ecommerce exceeding $1 trillion. Read our expert Amazon B2B guide to find out why you must enroll in the program to reach millions of B2B customers.

Explain Amazon Business Seller Program:

Amazon Business was launched to cater to the needs of Amazon B2B customers and sellers on Amazon. The program’s solutions revolve around connecting large-scale sellers (such as manufacturers and wholesalers) with businesses looking to purchase items at competitive prices.

As a result, two different services are available on the Amazon Business platform:

1. Amazon offers a program for sellers called the Amazon Business Sellers Program.
2. Amazon offers a similar program for B2B buyers called the Amazon Business Buyers Program.

Sellers who participate in the Amazon Business Seller program enjoy several benefits, including increased product exposure, wholesale pricing and payment terms, and automated tax exemption for qualified purchases made from them by customers who participate in the Amazon Tax-Exemption program. The program is one of the ways to do business with Amazon.

Amazon Business Account Features can be added through their current Seller Central accounts.

Who Should Think About Selling on Amazon B2B?

Amazon Business is the best B2B strategy to scale your business on Amazon as an entrepreneur since the program has a significant market share in customers and website traffic. In addition, Amazon provides a first-rate customer service experience and quick shipping, which can enrich your business-to-business online shop.

For some vendors, Amazon Business is an excellent choice, while for others, it is a nightmare. The Amazon market niche you’re in, the level of competition in your industry, the strength of your business strategy, and your willingness to adapt to Amazon’s policies all play a role.

You must be signed up for Amazon’s Professional Seller plan to participate in the Amazon Business Sellers Program. As a current Amazon seller, your account metrics and sales success are essential. To get their Amazon selling businesses off the ground, wholesalers and other “big sharks” must subscribe to a Professional Seller plan.

What Is The Difference Between Amazon Business Seller Program And Amazon Prime Seller?

There are two ways in which companies can sell their goods on Amazon: the Amazon Business Seller Program and the Amazon Prime Seller. There are, nevertheless, essential distinctions between the two courses.

Businesses that target other corporations can benefit from joining Amazon’s Business Seller Program. Features include:

Amazon Business is the best B2B strategy to scale your business on Amazon as an entrepreneur since the program has a significant market share in customers and website traffic. In addition, Amazon provides a first-rate customer service experience and quick shipping, which can enrich your business-to-business online shop.

For some vendors, Amazon Business is an excellent choice, while for others, it is a nightmare. The Amazon market niche you’re in, the level of competition in your industry, the strength of your business strategy, and your willingness to adapt to Amazon’s policies all play a role.

You must be signed up for Amazon’s Professional Seller plan to participate in the Amazon Business Sellers Program. As a current Amazon seller, your account metrics and sales success are essential. To get their Amazon selling businesses off the ground, wholesalers and other “big sharks” must subscribe to a Professional Seller plan.

What Is The Difference Between Amazon Business Seller Program And Amazon Prime Seller?

There are two ways in which companies can sell their goods on Amazon: the Amazon Business Seller Program and the Amazon Prime Seller. There are, nevertheless, essential distinctions between the two courses.
Businesses that target other corporations can benefit from joining Amazon’s Business Seller Program. Features include:

• Quantity discounts: Businesses can get discounts on bulk orders.
• Business-only selection: Businesses can access a more comprehensive selection of products that are not available to the general public.
• Enhanced reporting: Businesses can get more detailed reports on their sales data.

If you own a business that sells directly to consumers, you should join the Amazon Prime Seller program. Features unique to this platform that cater to business-to-consumer vendors include:

• Fulfillment by Amazon (FBA): Businesses can store their products in Amazon’s warehouses and have Amazon pick, pack, and ship their orders.
• Prime eligibility: Businesses can get their products eligible for Prime, meaning they will be shipped free to Prime members.
• Access to Prime marketing: Businesses can access a variety of marketing tools and resources that are specifically designed for Prime sellers.

Do I Need To Enroll In the Amazon Business Seller Program If I Already Make B2B Sales?

Every Amazon seller drives with the same goal: to maximize their sales potential. Not enrolling in the Amazon Business Seller Program is like ignoring an ample opportunity to maximize your sales. Even if you’re already doing well selling to both enterprises and consumers, Amazon Business is the most effective B2B strategy to scale your business on Amazon and take things to the next level.

Many companies have relied on the Amazon marketplace to supply their operations for years. However, some companies will not do business with anyone but . They appreciate the benefits offered by the platform to sell on Amazon B2B and sometimes have no choice because their company requires them to buy only from a list of approved B2B websites.

If you’re only selling through the standard Amazon marketplace and have a product that appeals to businesses, you might miss out on sales. If your products are available on Amazon Business, you may see increased sales from businesses that are already comfortable purchasing on the Amazon website.

How Does Amazon Business Seller Program Benefit My Established Business?

Selling on Amazon B2B program’s most straightforward benefit you get from signing up to Amazon’s B2B platform is additional business sales. Other cherries on top of this lucrative program that helps sellers improve sales on Amazon Business are as follows:

1. Reach Millions of B2B Customers Worldwide:

If you register as an Amazon Business Seller, you can enjoy all the benefits of a paid professional Seller Central account. You could reach millions of B2B customers or employees of businesses buying every type of Amazon wholesale product. Businesses in various sectors will find your company as they search for the lowest pricing on Amazon.

2. List Your Products Exclusively In Amazon B2B Marketplace:

You can limit your product sales to businesses exclusively when you build your business listings and make them visible only to business buyers. The products of Amazon Business sellers remain visible to all Amazon consumers, while only registered Amazon Business customers can view the business pricing. The consumer price is visible to other Amazon customers.

3. Leverage Amazon Business Features:

Quantity Discounts & Wholesale Costs
Business pricing is a customization tool accessible exclusively to commercial buyers. It’s combined with quantity discounts that get better the more you buy. Since prices on the Amazon B2B marketplace are far lower than in the regular Amazon store, Amazon business buyers are committed to making bulk purchases.

Monitors from Amazon

Several dashboards are available to Amazon’s business sellers.

The B2B Industry Performance report breaks down your performance selling on Amazon B2B and your business’s revenue streams by vertical. Information used for consumer segmentation comes from both internal and external sources;

Showcases the top five products that have generated the most revenue from Amazon’s business client base;

Sales Snapshot: enables you to compare your Year-over-Year (YoY) growth among both customer segments; provides insight into the development of your business-to-business (B2B) sales from registered business customers (B2B) versus non-business customers (non-B2B).

Business Action Center displays your B2B-related tasks.

Company Profile:

This feature lets you communicate your brand to your customers. You can add your company’s name, logo, and background narrative and highlight your B2B customers. Your company’s information is displayed when customers view the product detail page and click on your company’s name in the Buy Box, the Ships from and Sold by line, or the More Buying Choices and Offer Listings pages.

A detailed company or brand profile lets you sell on Amazon B2B with guaranteed sales, as it helps customers rely on your business and become more familiar with your brand.

Better Product Information

The ability to add a great deal of specific information to your product pages is a plus if you wish to sell on Amazon B2B with profits. User manuals, CAD files, safety data, application manuals, comparison tables, installation manuals, etc., can all benefit from including supplementary materials like manufacturer specs.

Amazon B2B customers can request an estimate of the quantity they intend to purchase. The firm’s vendor can counter such a bid with a lower price.

Establishing Quality and Credentials

By claiming ownership, diversity, and quality credentials, participants in the Amazon B2B program can differentiate their business-to-business buyers. Credentials such as ISO 9001 certification, minor business status, women-owned, minority-owned, Black-owned, and veteran-owned business status can be established and showcased to business customers.

How Do I Enroll In the Amazon Business Seller Program?

Whether you’re a seasoned seller in Amazon B2B Marketplace or just starting, Amazon Business will help you get up and running in just a few clicks!

1. Register: Create a seller account in the professional section of Amazon’s marketplace.
2. You must pay the account, FBA, referral, etc. fees. You can add Business Features to your existing Amazon store using the Seller Central interface.
3. Search for “Amazon Business Seller Program” in your Seller Central’s search bar and click “Enroll in Amazon Business Seller Program” to register for free.
4. Using a profile editor, include a description of your company and any certifications, licenses, or other information that will pique the interest of potential clients.
5. Include your product catalog to sell on Amazon B2B. Documents like manuals, schematics, and safety approvals can all be uploaded to Amazon Business.
6. You may now advertise your products with Amazon-Sponsored Ads and exceptional prices and provide upsells like installation if needed.

You must commit to exceeding Amazon’s typical performance requisite to ensure your application is approved. Each order must have a packing slip with the customer’s given purchase order number on it, a shipment tracking number provided, and any applicable Amazon tax exemptions processed.

Improve Sales On Amazon Business With AMZDUDES Experts!

We hope our Amazon B2B guide helped you realize the B2B strategy to scale your business on Amazon. The article was intended to help you understand what Amazon Business is, and who the program target and cater to.

Amazon sellers of all sizes can sell on Amazon B2B and earn good profits if the businesses rely exclusively on Amazon for their B2B purchases. It’s a no-brainer to join Amazon Business if you’re already selling business-to-business and meet Amazon’s requirements. For further discussion or queries, contact our team at AMZDUDES today!