How To Find Amazon Wholesalers and Suppliers for Your Business

How to Find Amazon Wholesalers and Suppliers for Your Business

If you’re considering purchasing products in bulk to resell for profit, wholesale sourcing might be the ideal route for your Amazon business. Wholesale sourcing involves buying products in bulk at a discounted rate from wholesale suppliers especially amazon wholesale suppliers, enabling sellers to repackage and sell them at a markup to customers.

Finding the right wholesaler for your Amazon business can be a complex process. In this post, we’ll delve into what wholesalers do, how to locate them, and key considerations before placing your first order. Additionally, we’ll provide insights on purchasing Amazon wholesale products and successfully selling wholesale on amazon.

Understanding Wholesalers

What is a wholesaler?

A wholesaler serves as a middleman between manufacturers and sellers, obtaining products in bulk at discounted rates and selling them to business owners at a slight markup. They typically don’t sell directly to end customers.

Advantages of working with wholesalers

If you prefer the flexibility of selecting products for your business without direct manufacturer involvement, partnering with wholesalers is advantageous. They offer a range of products, eliminating the need for product development or raw material procurement.

Exploring Amazon Wholesale Opportunities

Is wholesaling allowed on Amazon?

Independent sellers on Amazon have the option to list products from third-party brands or under their own label. Professional sellers can list products in bulk, with the opportunity to enroll in Amazon’s Brand Registry for additional tools and resources.

Amazon wholesale business

Why purchase products at wholesale to resell on Amazon

Selling wholesale on amazon offers various avenues for profit, including reselling wholesale products. While private label branding is popular, a significant 26% of Amazon sellers opt for the wholesale method, providing ample opportunities for success.

Wholesale sourcing, akin to major e-commerce marketplaces like Walmart or Target, involves purchasing products in bulk from brands or distributors at a discounted rate. This strategy eliminates the need for international shipping hassles and allows sellers to consistently replenish their inventory from local sources, ensuring a steady supply of products month after month.

Amazon wholesale suppliers

Benefits of sourcing wholesale products for Amazon selling

  1. Access to Reputable Sources: Procure products directly from manufacturers or distributors, ensuring authenticity and compliance with Amazon’s requirements. Receipt of purchase invoices establishes legitimacy, crucial when Selling certain brands wholesale on Amazon’s platform.
  2. Domestic Sourcing: Bypass the complexities of international importation by purchasing from local distributors within your country. For instance, in the U.S., thousands of distributors offer a diverse range of products, conveniently shipped to your location best suited to your amazon wholesale business.
  3. Reliable Inventory Replenishment: Unlike retail arbitrage, where sourcing identical products consistently can be challenging, Amazon wholesalers maintain ample stock levels. This ensures a reliable source for replenishing inventory, mitigating stock-out risks common with retail purchases.
  4. Diverse Product Portfolio: With reselling wholesale on amazon, there’s no need to develop new products. Instead, sellers can curate a portfolio by reselling established brands’ products with their approval to wholesalers for amazon fba or other e-commerce platforms.
  5. Focus on Selling, Not Innovation: Skip the product development stage! Wholesale allows you to sell established brands with existing customer recognition, freeing you to focus on marketing, customer service, and building your Amazon wholesale business.
Amazon wholesale products

Where to Find Amazon Wholesale Suppliers for Your Amazon Business?

In the quest to discover Amazon wholesale suppliers for your Amazon wholesale business, there are several avenues you can explore. Let’s delve into them now.

Check out this article on Learn How To Sell Wholesale On Amazon to learn more about search criteria and how to contact the brands.

1. Go Directly to the brand:

The most effective method for sourcing Amazon wholesale products is by reaching out directly to the brand itself. This approach yields the best pricing as you’re dealing directly with the source rather than intermediaries like wholesalers, distributors, or retailers. While it may not work with large brands such as Nike or Apple, targeting small to medium-sized brands with a strong presence on Amazon can be fruitful.

2. Wholesale directories:

Utilizing a wholesale directory can be an invaluable resource for identifying companies that offer products in bulk to wholesalers for amazon fba. Platforms like, Worldwide Brands and SaleHoo allow you to search by category, enabling you to find companies offering discounted products suitable for best for your Amazon wholesale business .In these popular wholesale directories suppliers for Amazon wholesale Business including Worldwide Brands has over 16 million products in its database and provides contact details of suppliers from various industries across the globe. Their list is updated weekly, and they charge a one-time fee to access their services. Additionally, they have a “scam protection” feature that safeguards you from fraudsters.

SaleHoo, on the other hand, offers access to over 2.5 million products and a “supplier review system.” They have no minimum order quantities, and you can connect with more than 8,000 leading Amazon wholesale suppliers. They offer both annual and lifetime fee options to start sourcing.
If you’re searching for other wholesale directories where you can buy products at a wholesale price to sell on Amazon, you may want to consider:

  1. Liquidation.
  2. Big Lots.
  3. Esources.
  4. The Wholesaler.
  5. Price Master.
  6. The Wholesale Forums.
  7. Tuesday Morning.
Selling wholesale on amazon

3. Trade Shows:

Attending trade shows presents an excellent opportunity to connect with many Amazon wholesale suppliers and distributors in person, offering access to unique wholesale products for selling on Amazon wholesale business. Trade shows provide a competitive advantage over other sellers and facilitate face-to-face interactions that can foster lasting relationships with vendors.

A big trade show that happens every year is ASD Market Week in Las Vegas 2023 dates for the event are March 10th- 13th 2024.

Selling wholesale on amazon

4. Distributors:

For specific industries or niches, distributors play a pivotal role in offering a wide range of products from various manufacturers and brands to retailers. Some brands opt to work with distributors to offer wholesale pricing to retailers, making it essential to establish relationships with them for sourcing products effectively.

You can source distributors in all industries by searching for them on Google. If you are considering selling toys, for example, a great toy distributor is called

5. Google:

Despite its simplicity, Google remains a powerful tool for discovering the best Amazon wholesale suppliers for your Amazon wholesale business. Conducting targeted searches for wholesalers or distributors in your niche can yield promising results with a bit of persistence and research.

For best Amazon wholesale suppliers, go to Google search and simply include “wholesale” or “supplier” with your product keywords. Review potential suppliers’ websites, reviews, and pricing for suitability. Seek recommendations from other Amazon wholesalers for trusted Amazon wholesale suppliers. It is crucial to carefully research and evaluate your options to find the right supplier for your Amazon wholesale business.

6. Label Manufacturers:

Private label manufacturers are a type of third-party manufacturer that specializes in producing products under a brand name that is not their own. These manufacturers act as outsourcing companies, taking on the responsibility of producing the product while the company focuses on marketing and sales.

It’s worth noting that some private label manufacturers also act as Amazon wholesale suppliers, meaning that they sell the products they produce directly to retailers or other businesses. This can be a cost-effective option for companies that want to avoid the additional expenses of going through a middleman.

7. Online B2B Wholesale E-commerce Websites:

B2B wholesale websites function similarly to Amazon, but their customers are online retailers and wholesale sellers looking to purchase products in bulk. These websites are online marketplaces, so you don’t need to contact suppliers directly – you can buy directly from them. Some examples of B2B wholesale websites are Alibaba, DHgate, Amazon Business, eWorldTrade, and Global Sources are in the list of top sources for Amazon wholesale product suppliers.

8. Industry Trade Publications:

To stay abreast of current trends and developments in your industry, it is recommended that you subscribe to publications catering to wholesale distributors. One efficient method of doing so is to locate the website of a given publication and enroll in their online newsletter and blogs. By implementing these strategies, you will be better equipped to stay informed of the latest news and insights relevant to your field of work.

9. Amazon Sustainable Program:

Creating a resilient and eco-friendly supply chain is vital for success on Amazon in North America. Studies show that 76% of Americans prefer eco-friendly products, making sustainability an essential element of your Amazon wholesale business strategy.

Now, more than ever, prioritizing a sustainable supply chain not only aligns with environmental goals but also directly influences your profitability and sales performance on Amazon.

While the sustainability market is still evolving, it’s experiencing rapid growth, with numerous directories specializing in eco-friendly Amazon wholesale product suppliers emerging each month.
Here are some noteworthy examples:

Incorporating these sustainability-focused directories into your sourcing strategy can not only enhance your eco-friendly credentials but also expand your product offerings and appeal to environmentally-conscious consumers.

Evaluating Best Amazon Wholesale Suppliers

Now that you’ve identified potential Amazon wholes suppliers for your Amazon wholesale business, it’s essential to evaluate them based on certain questions before sourcing the products.

1. How does the supplier ensure clear communication channels?

Effective communication is key to a successful partnership. Ensure that your chosen supplier communicates promptly and clearly to avoid any misunderstandings.

2. How do you gauge a supplier’s reliability?

Research the reputation of each supplier by seeking out reviews, testimonials, or feedback from existing customers to gauge their reliability and trustworthiness.

3. How does the supplier manage stock levels?

Verify that the supplier has sufficient inventory of the products you’re interested in to avoid potential stock shortages and delays.

4. What key terms do you review in agreements?

Review the supplier’s terms, including minimum order quantities, lead times, shipping terms, and any additional charges to assess their compatibility with your business requirements.

5. How do you assess pricing for profit margins?

Evaluate the pricing structure offered by the supplier to determine the cost per unit of the items you intend to purchase. Utilize tools like Amazon’s free revenue calculator to analyze your potential profit margins based on the supplier’s pricing.

Amazon wholesale business

Ready to start selling wholesale products on Amazon?

We believe this article has offered valuable insights into Amazon wholesale suppliers and their role in enhancing your Amazon wholesale business. Reselling wholesale products on Amazon is indeed a key strategy for boosting online sales. Crucially, finding the right supplier is vital for building a successful Amazon wholesale business. It guarantees consistent stock replenishment and provides customers with high-quality products sourced from dependable Amazon wholesale suppliers. AMZDUDES can be your reliable partner on this journey, helping you manage your amazon wholesale business efficiently and maintain a strong profit margin.

If you have any remaining questions about Amazon wholesale suppliers, please don’t hesitate to reach out via email at