10 Questions to Ask Before Hiring Amazon PPC Agency

Amazon PPC is no longer optional. With rising competition and algorithms getting smarter, advertising is now a core part to drive growth on Amazon. Most sellers eventually realize they can’t handle the complexities of PPC and hire an agency. This can be a critical step as not all agencies are worth your trust. Hiring the wrong Amazon PPC agency doesn’t just waste ad spend. It slows ranking, hurts profitability, and creates long-term performance issues.

Hence selecting the right one is essential and before you sign any contract or hand over access to your ad account, you need to ask the right questions. 

In this blog, we’ll break down the most important questions Amazon sellers should ask before hiring Amazon PPC agency to avoid wasting money and time.

1. What experience do you have in my niche?

When paying for expert assistance, clients expect proven expertise. No clients want experimentation at their expense. Knowing that an agency has already worked with brands in your niche is a good sign. Experience in your niche means they understand seasonal patterns, pricing and competitor strategies. 

Experts also have a deeper understanding of category-specific challenges such as compliance requirements, keyword targeting, and CPC trends. They can help you tackle the issues and if they have handled similar products before, they are likely to have a clear roadmap for getting results.

2. What is the process you follow for PPC management?

Look for consultants who have a systematic approach for PPC campaign management. The agencies that follow a strategic approach will provide you specific details without vague responses. A reliable Amazon agency should have a clear, structured process for delivering results and not just vague promises.

They should be able to walk you through how they audit your account, set performance goals based on your margins and growth stage, conduct keyword research, structure campaigns, and continuously optimize bids, budgets, and targeting. This gives you confidence that they’re organized and actually know what they’re doing.

3. Can you provide case studies to prove your results?

It can be easy for any agency to say they have helped sellers achieve great results. But it’s actually a different thing to prove it. It can sound impressive when someone claims they “reduced ACoS by 40%” or “scaled revenue 3X,” but without proof, these are just numbers. 

A credible agency should be able to show detailed case studies of those who received help. Information on the strategies implemented and the measurable outcomes achieved will give you a clear idea of their real capabilities. 

4. Can you provide references or client testimonials?

It is reassuring to hear directly from other sellers who have worked with the agency. Client testimonials provide real world proof that the agency can be trusted. Asking for testimonials or references help you get a real sense of how effective they truly are. 

Look beyond the glowing testimonials on their website. Ask for case studies and other ways that prove their past successes. A confident agency will have no issue in connecting you with satisfied partners. If they avoid the question or hesitate, that’s a sign they might not be as proven as they claim.

5. What PPC tools and software do you use?

The best Amazon agencies use the best PPC tools in the market to drive smarter decisions, automate routine optimizations, and uncover growth opportunities faster. The tools they use can tell you a lot about how serious they are about performance. 

When an agency is open about their tools it shows transparency and confidence in their process. This also shows its willingness to share knowledge with clients. You can expect not to be left in the dark about what is going in your account if you choose their services.

6. What is your pricing structure?

Three typical pricing models are used by agencies:

• Monthly fee 
• Percentage of ad spend
• Combination of both

Make sure you clearly understand how the agency bills for their services. You should be clear early on if they have an onboarding fee or other requirements regarding pricing. You don’t want to be caught off guard by hidden charges that weren’t disclosed at the beginning.

You need to make sure the fees are fully explained and you know what exactly you will be charged for. A reliable agency will be transparent about their pricing, clearly outlining precisely what’s included in the service, how fees are calculated. It is crucial to have clear expectations from day one.

7. What does your reporting include?

With these questions, you are asking more than just a spreadsheet of numbers. It’s not enough for an agency to just throw numbers at you. A strong Amazon PPC agency should provide structured, insight-driven reports that clearly explain performance trends, key metrics like ACoS, ROAS, TACoS, conversion rate, ad spend, and what actions were taken to improve results.

A good agency should provide clear insights and when considering PPC, reporting should highlight keyword wins, wasted ad spend reductions, bid adjustments, budget reallocations, and scaling decisions. 

8. How often do you provide updates?

When hiring an Amazon PPC agency, clarify how often they provide updates and what those updates include. While working with an agency, having clear communication is important. You need to know if your ad spend is actively being managed or not. 

Some agencies offer weekly updates while others rely on monthly reports. You should know that depth of these updates and reports is the key. Regardless of how frequently the agency provides updates, ensure the level of detail matches how involved you want to be in the process.

9. How do you keep up with algorithm changes?

A strong PPC agency should have an active system for monitoring algorithm changes and adapting to them. Agencies that stay ahead of the curve have a system of continuous testing and performance analysis shifts. They stay informed through official announcements and stay updated on industry insights. 

They should clearly explain how they evaluate new features and adjust their strategy when performance patterns change. You can also ask about a recent algorithm update they observed and what specific actions they took to adapt. A reliable agency continuously tests,and refines campaigns accordingly. This proactive approach helps protect your campaigns from sudden performance drops and ensures your advertising remains competitive.

10. How long will it take before I start seeing results?

Before committing to any agency, you should ask what timeline you can realistically expect to see improvements. If they promise quick wins and promise you will see results in a couple of weeks, it’s a bad sign. You can expect initial improvements within weeks but it takes months to see meaningful results. The real growth on Amazon takes time, testing and strategy. 

If the agency does not provide milestones, that’s also worth questioning. A reliable agency will explain the timeline based on your current account status with realistic expectations. You can also expect to get a roadmap of what progress should look like along the way.

Conclusion

Choosing the right Amazon agency can feel overwhelming with so many out there claiming to be the best. As much as it is overwhelming, it is essential to choose the right one. For this, you can ask the right questions while hiring Amazon PPC agency to take control of the process. With the list of questions included in our guide, you can increase your chances of finding the right partner. 

The best Amazon PPC agency works as a true strategic partner and feels like an extension of your team. By being transparent, proactive, and genuinely invested in your growth, the right agency helps you build a scalable and profitable advertising system that supports your brand’s long-term success.

Want to work with an agency that actually knows what it’s doing? Reach out to our Amazon PPC agency and let our team of experts deliver you results!

Frequently Asked Questions

How do I know if I need an Amazon PPC agency?

If your campaigns are underperforming and lacking a clear strategy, it may be time to hire an agency. Sellers often seek professional help when scaling becomes complex or when they want to improve profitability while maintaining growth.

How long should I work with an Amazon PPC agency before evaluating results?

Amazon PPC requires data collection and testing. Most agencies recommend evaluating performance over a 60–90 day period to allow time for optimization, bid adjustments, and strategic scaling.

Can an Amazon PPC agency guarantee specific results?

No reputable agency should guarantee exact ACoS or sales numbers. Performance depends on multiple factors including competition, pricing, listing quality, and market demand. 

Will I lose control of my Amazon account if I hire an agency?

No. You retain full ownership and control of your Seller Central account. Agencies typically request advertising access to manage campaigns, while you maintain administrative authority over your account.

What access does an Amazon PPC agency need?

Most agencies require access to your Amazon Ads account within Seller Central or Vendor Central. Some may also request business reports, inventory data, and product margin details to align PPC strategy with profitability.