Skip to content
AMZDUDESAMZDUDES
  • Services
    • adsAmazon Ads Services
      • Amazon Keyword Research
      • Amazon PPC Service
      • Amazon Competitor Analysis
      • Amazon DSP Advertising Services
    • DesignAmazon Storefront Design
      • Amazon Store Marketing
      • Store Management
      • EBC (Enhanced Brand Content) Creation
      • Amazon Brand Registry
    • SEOAmazon SEO Services
      • Amazon Keyword Research
      • Amazon Product SEO Service
      • Image Optimization
      • Keyword Ranking
    • wholesaleAmazon Wholesale Services
      • Product Sourcing
      • Amazon FBA Prep Service
      • Competitive Pricing
      • Bulk Services
      • Marketplace Management
    • Product launchAmazon Product Launch
      • Amazon Product Review Service
      • Product Research
      • Amazon Product Listing Services
    • full accountAmazon Account Management
      • Inventory Management
      • Suspension Appeal
      • Amazon Ungating
      • Amazon Accounting
      • Account Health Management
      • Return & Refund Management
      • Amazon Case Log Management
  • Results
  • Resources
    • careersCareers
    • press releasePress Release
    • About usAbout Us
    • contact usContact Us
    • blogBlog
  • Get Free Consultation

Understand Your Customers Better

Get a free weekly newsletter packed with valuable FBA insights to help you grow your business.

Subscribe to AMZDUDES

Home / Blog / Is Your Amazon Order Saying Approval Needed? 3 Reasons Why

Is Your Amazon Order Saying Approval Needed? 3 Reasons Why

Published by AMZDUDES • February 7, 2025 • 6 min. read •

Usually, customer complaints concerning orders that need approval are the orderliness faults of the Amazon seller. For a 3P seller, the approval delays would have a trailing toll on sales and inventory flow, not quite excluding a deficient customer experience. It is for this reason that understanding how orders are approved by Amazon becomes important in limiting disruptions as well as streamlining the purchasing process.

This article will explain the main reasons behind such an approval requirement by orders from Amazon and of how a seller can effectively minimize such sales theft.

What Does “Approval Needed” Mean on Amazon?

Thus, once an order is placed by a buyer, Amazon initiates the processing of that order subject to running the required security and compliance checks before payment and shipment processing of that order. Therefore, if the order is marked as requiring approval, then it means that the order requires further validation by Amazon to complete the procedure.


Image Source:
Reddit

This brings the seller some wasted time in fulfillment and sometimes cancels their approved orders, leaving them on the line for any lost revenues. Most of the time when such holding happens on orders, it is due to issues with verifying payments, product restriction issues, or fraud prevention protocol.

1. Problems with Payment Verification

If your seller account faces repeated payment verification issues and order cancellations, it may come under Amazon’s scrutiny, leading to potential restrictions or even a full account review. Learn what happens next and how to resolve it in our guide on Amazon Account Under Review.

  • There are insufficient funds in the credit or debit cards used for payments.
  • Billing Address does not match with Registrant’s Address of cardholder.
  • There is an errant Pattern of chargebacks or fraud reports against the Payment Method.
  • When there is flagging of the transaction under “Suspicious,” an unusual purchasing behavior is found.

The Effect of This on 3P Sellers

Payment verification delays can hold orders in a pending state for hours or even days, disrupting sales momentum. If Amazon fails to verify the payment, the order may be canceled automatically, causing customer frustration and potential negative feedback.

How to Reduce Payment-Related Order Delays

  • Monitor pending orders in Seller Central to identify delays.
  • Encourage customers to use verified payment methods and keep billing details updated.
  • Set up customer support responses for order inquiries related to payment approvals.

If payment verification remains unresolved, sellers may experience higher order cancellations and an increase in unfulfilled inventory, impacting overall business performance.

2. Product Restrictions and Compliance Issues

If you’re a seller expanding into international markets, understanding Amazon’s category restrictions is just one piece of the puzzle. You’ll also need to comply with cross-border selling regulations to avoid unnecessary delays and rejections. Read our guide on Amazon’s Compliance Rules to navigate these challenges effectively

Common Restricted Product Categories

  • Health and Beauty: Some skincare, supplements, and personal care items require special approval or documentation.
  • Electronics: Certain electronic devices are subject to safety compliance checks.
  • Food and Beverages: Perishable goods and dietary supplements may require verification before purchase.
  • Luxury Goods: High-value items like designer handbags, watches, and jewelry may trigger approval requirements.

The Effect of This on 3P Sellers

When an order is placed in a restricted product category, Amazon may require buyers to provide additional information or meet specific purchasing criteria. This process can slow down sales and increase the likelihood of Amazon order cancellations without notice, if customers abandon the purchase. 

How to Minimize Product Restriction Delays

  • Ensure your listings meet Amazon’s compliance guidelines for restricted categories.
  • Clearly state any purchasing requirements in product descriptions.
  • Offer alternative fulfillment options like Fulfilled by Merchant (FBM) if customers face issues purchasing through FBA.

By staying informed about Amazon’s category restrictions and compliance policies, sellers can reduce unexpected order delays and provide better customer guidance.

3. Fraud Prevention and Buyer Account Issues

Amazon’s fraud detection protocols can be challenging, especially for third-party sellers who rely on smooth order processing. Understanding how the 3P marketplace functions can help you navigate fraud-related order delays. Explore our in-depth Amazon 3P: Complete Breakdown for Sellers to learn more.

Common Triggers for Fraud Reviews

  • Orders placed from a new or unverified buyer account.
  • Large quantity purchases or bulk orders from a single buyer.
  • Orders shipped to an address different from the billing address.
  • High-value transactions that deviate from a buyer’s usual purchasing pattern.

The Effect of This on 3P Sellers

Fraud reviews can cause order delays, increase customer inquiries, and even lead to cancellations if the buyer does not complete the verification process. For sellers, these flagged orders can disrupt fulfillment schedules and impact overall revenue.

How to Reduce Order Delays Due to Fraud Reviews

  • Proactively monitor pending orders in Seller Central.
  • Contact Amazon Seller Support for clarifications on flagged transactions.
  • Encourage customers to use verified accounts and standard payment methods.

While fraud prevention measures protect sellers, unnecessary order blocks can reduce conversion rates and create frustration for both buyers and sellers.

How to Prevent “Approval Needed” Orders from Hurting Your Sales

Although Amazon controls the order approval process, sellers can take steps to reduce order delays and maintain a steady sales flow.

Actionable Strategies for 3P Sellers


✔ Regularly monitor pending orders to catch delays early.
✔ Stay compliant with Amazon’s category restrictions.
✔ Educate customers on payment verification and fraud checks.
✔ Offer alternative fulfillment methods to avoid order roadblocks.
✔ Optimize product listings with clear purchasing requirements.
✔ Use Amazon ads and SEO strategies to attract high-intent buyers.

To maintain sales momentum despite occasional order approval setbacks, a strong advertising strategy can play a crucial role to counter and balance your business’ performance. Learn how to maximize ROI with Amazon ads in our guide on Amazon Advertising for 7-8 Figure Sellers.

Final Thoughts

If your customers frequently encounter “Approval Needed” messages, it’s essential to identify the root cause and take proactive measures to prevent sales disruptions. Payment verification, product restrictions, and fraud prevention policies are the most common reasons Amazon places orders under review.

As an Amazon 3P seller, understanding these issues helps you manage orders more effectively, reduce cancellations, and improve the customer buying experience.

At AMZDudes, we help brands navigate Amazon’s complex order management system by optimizing account performance, product listing, and advertising strategies.

Need expert guidance for your Amazon business? Contact AMZDudes today and take control of your marketplace operations.

This entry was posted in Amazon Policy & Account and tagged Amazon Policy & Account.

Unlock Your Potential Brand

Call AMZDudes today to ensure your Amazon store is expertly managed, driving sales and reinforcing your brand.

Book a Free Call with AMZDUDES Chat Now

Ready to Fuel Your Amazon Wholesale Business’ Success?

Want to enjoy skyrocketing sales and soaring Amazon wholesale FBA business?
Hire us, and we'll handle all product sourcing, distribution, and promotion aspects.

Book a Free Call with AMZDUDES Chat Now

Ready To Thrive With Our Amazon Ads Agency?

Whether you’re just starting or looking for growth opportunities, we can help you attain your goals.
We work with you to unlock new levels of success for your business!

Book a Free Call with AMZDUDES Chat Now

Ready To Shape Your Brand With Top Amazon Storefront Design Agency?

Don’t let your Amazon sales suffer any longer.
Partner with our expert Amazon A+ content design team to see noticeable results in your visibility and sales!

Book a Free Call with AMZDUDES Chat Now

Ready To Rank On Top Amazon Search Results With AMZDUDES?

Achieve your sales goal with our reliable, result-driven Amazon SEO services,
whether you're just starting or looking to expand your reach. Consult our Amazon SEO company today!

Book a Free Call with AMZDUDES Chat Now

Ready to Grow on Amazon? Hire Our Amazon Account agency!

Contact our Amazon Account Management service agency for an expert consultancy!
Our professionals make the Amazon account management process look easy and uncomplicated.

Book a Free Call with AMZDUDES Chat Now

Ready to Make Your Mark With The Best Amazon Product Launch?

Let our professionals employ the most effective Amazon FBA product launch strategy
to ensure a seamless and effective launch. What are you waiting for?

Book a Free Call with AMZDUDES Chat Now

Ready to boost your profits with seamless product sourcing?

Make product sourcing for e-commerce a breeze with our proven sourcing tactics!
Call AMZDUDES today to streamline your procurement process and explore growth opportunities beyond limits!

Book a Free Call with AMZDUDES Chat Now

Ready To Elevate Your Brand To New Heights Of Amazon Success?

Let us help you identify profitable products and excel in the Amazon marketplace.
Contact us now to take the first step towards maximizing your sales and growth!

Book a Free Call with AMZDUDES Chat Now

Ready To Take Control of Your Inventory Management On Amazon!

Ensure your Amazon store runs smoothly with AMZDUDES expert inventory management.
Let us help you optimize your stock levels, avoid stockouts, and reduce costs.
Contact us now to streamline your inventory and boost your profitability!

Book a Free Call with AMZDUDES Chat Now

Gain the Edge with Smart Pricing!

Boost your Amazon sales with our Amazon competitive analysis.
Let AMZDUDES help you develop and implement a pricing strategy that keeps you ahead of the competition.
Contact us now to start dominating the market with smart pricing!

Book a Free Call with AMZDUDES Chat Now

Safeguard Your Amazon Account Today!

Keep your Amazon seller account healthy and compliant with AMZDUDES' expert management services.
Let us help you monitor, manage, and improve your account health, ensuring continuous sales and long-term success.
Contact us now to protect your business!

Book a Free Call with AMZDUDES Chat Now

Ready To Supercharge Your Sales with Expert Amazon PPC Agency?

Take your sales to the next level with AMZDUDES' expert Amazon PPC management.
Our targeted campaigns drive more traffic and increase conversions, ensuring maximum ROI.
Contact us now to start boosting your sales with effective PPC advertising!

Book a Free Call with AMZDUDES Chat Now

Protect Your Brand Exclusivity Now!

Ensure your products are safeguarded with our Amazon brand services.
Let us help you secure exclusive rights, protect your brand, and boost your sales on Amazon.
Contact us now to start protecting your brand’s future!

Book a Free Call with AMZDUDES Chat Now

AMZDUDES

Growth: We drive your brand's growth.
Commitment: We commit to excellence.
Gratitude: We value every partnership.

Services
  • Amazon Ads
  • Wholesale Management
  • Storefront Design Services
  • Account Management
  • Product Launch
  • Amazon SEO
  • Amazon Marketing Services
Explore
  • Consultancy
  • Press Release
  • Blog
  • Careers
  • About Us
  • Contact Us
  • Site Map

Subscribe to our Newsletter & Get Free Consultancy

YouTube


Let's Talk

Requesting A Call:
+1 (512) 851 1144
Mail:
[email protected]
453 S Spring St Ste 400, Los Angeles, CA 90013, United States
  • Requesting A Call:
    +1 (210) 807-8068

  • [email protected]

  • 453 S Spring St Ste 400, Los Angeles, CA 90013, United States
Privacy Policy      Terms Of Service
© AMZDUDES All Rights Reserved.
  • Services
    • adsAmazon Ads Services
      • Amazon Keyword Research
      • Amazon PPC Service
      • Amazon Competitor Analysis
      • Amazon DSP Advertising Services
    • DesignAmazon Storefront Design
      • Amazon Store Marketing
      • Store Management
      • EBC (Enhanced Brand Content) Creation
      • Amazon Brand Registry
    • SEOAmazon SEO Services
      • Amazon Keyword Research
      • Amazon Product SEO Service
      • Image Optimization
      • Keyword Ranking
    • wholesaleAmazon Wholesale Services
      • Product Sourcing
      • Amazon FBA Prep Service
      • Competitive Pricing
      • Bulk Services
      • Marketplace Management
    • Product launchAmazon Product Launch
      • Amazon Product Review Service
      • Product Research
      • Amazon Product Listing Services
    • full accountAmazon Account Management
      • Inventory Management
      • Suspension Appeal
      • Amazon Ungating
      • Amazon Accounting
      • Account Health Management
      • Return & Refund Management
      • Amazon Case Log Management
  • Results
  • Resources
    • careersCareers
    • press releasePress Release
    • About usAbout Us
    • contact usContact Us
    • blogBlog

Interested in Joining Our Team?

Reach out to our team today for more information on the positions and our interview process.








    ×

    AMZDUDES Newsletter

    Maximize Your 3P Amazon Business Potential! Don’t miss out on our expert insights, tailored specifically for 3P sellers looking to scale fast. Sign up now and start seeing results!

    Don’t miss out – Subscribe now!

    ×

    Subscribe Now!

    ×