When is the Next Amazon Sale: Upcoming Sale Events Guide

Just like any other previous year, Amazon is setting up for an excited lineup of sales throughout the year. You can expect heavy discounts on a wide range of categories running throughout the year with upcoming Amazon sales. The official dates of Amazon next sale have not been announced yet so it’s natural to wonder when these events will take place. Knowing when is the next Amazon sale is can help shoppers plan better purchases and allow sellers to prepare for increased demand.

In this article, we will cover the key upcoming Amazon sales events and explain when the best deals are likely to appear so you can stay ready.

When is the Next Amazon Sale Official? 

Amazon schedules its Amazon sales carefully so sellers don’t get overwhelmed and shoppers always have a reason to buy. 

When is Amazon Prime Day Sale?

Based on consistent patterns established from 2022 through 2025, Prime Day is most likely to fall between July 7 and July 14. Prime Day remains Amazon’s largest shopping moment and has grown beyond a two day event. In 2025, it lasted for four days offering deals across more than 35 categories with reported $24.1 billion in online spend.

In 2025, Prime Day sales outperformed the combined results of Black Friday and Cyber Monday. This highlights how powerful this event has become. Prime Day members delay their purchases to buy on the event to save big. They are never disappointed as shoppers can find huge discounts on a wide range of categories. Last year Prime Day observed a spike on mobile devices throughout the four day event. 

Based on recent trends, a 2–3 day Prime Day event in 2026 in mid July is the safest assumption. Sellers and customers can expect huge discounts on consumer electronics, homeware, fashion, and beauty as these categories dominate Prime Day sales.

When is Amazon Prime Big Deal Days Sale?

Amazon Big Days deals often running from October 7 to 8 serves as unofficial start to holiday shopping. It has its own significance as its performance throughout the past has been promising. Amazon’s 2025 Prime Big Deal Days generated $11 billion in U.S. sales. 

The event reshapes how shoppers enter the holiday season. By early October, consumers are actively looking for early discounts and Amazon takes this as an opportunity for growth. In the event customers can expect prime pricing on categories like electronics, home, beauty and everyday essentials. These categories have seen a strong conversion giving opportunity for sellers to get the maximum benefit from it.

For consumers, this event is ideal to secure early holiday purchases before items run out later in the holiday season as demand increases. 

When is the Amazon Black Friday Sale?

Black Friday is a major global shopping event that falls on November 28. The event attracts millions of shoppers and drives billions in sales across both eCommerce platforms and retail stores. During the Black Friday 2025, U.S. consumers spent $11.8 billion online, with Amazon accounting for 900 million sales. 

Amazon is reported to maintain the lowest prices averaging 14% lower than other major U.S. retailers, contributing to its record-breaking performance.

Amazon usually doesn’t release print ads with deals for Black Friday. Instead of sharing all deals at once, Amazon releases new Black Friday deals throughout the event, sometimes as often as every five minutes. In 2025, Amazon’s Black Friday sale ran for more than a week, starting on Nov. 20 and extending all the way through to Cyber Monday (Dec. 1). 

Amazon offers irresistible perks with invite-only deals, Prime Video access and even free shipping on a selection of million items. You can expect attractive deals in every product category imaginable.

When is the Amazon Cyber Monday Sale?

The Amazon Cyber Monday sale picks up right where the Black Friday sale leaves off. You can expect it to take place in the first week of December. As a customer, you can look forward to get huge discounts on smart home devices, tech, toys, apparel, beauty products and more. 

Cyber Monday sales have consistently increased year after year. Reports show that Cyber Monday ecommerce sales in 2025 were $3.41 billion. In the U.S. alone, 75.9 million consumers shopped online on Cyber Monday 2025 (up from 64.4 million in 2024). 

Amazon accounts for a significant share of these strong sales figures, with 56% of U.S. shoppers saying they look to Amazon for deals on Cyber Monday.

Other Important Amazon Shopping Events

There are seasonal shopping moments beyond Amazon major sale events that drive strong discounts throughout the year.

Gift Shopping Events

Gift shopping events on Amazon attract high intent buyers actively searching for meaningful presents. 

• Valentine’s Day (February 14):  Focus on last-minute gifts like jewelry, beauty, fragrances, chocolates, and personalized items.
• Mother’s Day (May 10, 2026):  Strong deals on beauty, skincare, wellness products, kitchen items, and home gifts.
• Father’s Day (June 21, 2026): Discounts typically appear on electronics, tools, grooming kits, outdoor gear, and automotive accessories.
• Christmas (December 10–23): Amazon promotes fast-shipping giftable products and digital items ahead of shipping cutoffs.

End-of-Year Sales

With end of year sales, Amazon sellers mostly focus on clearing excess holiday inventory to start fresh in the new year. 

After-Christmas Deals (December 26): Major discounts on leftover holiday inventory, toys, electronics, apparel, and home goods.

New Year Sales (January 1–7): Driven by “fresh start” behavior with deals on fitness, organization, wellness, and productivity products.

Seasonal Sales

Seasonal sales run throughout the year as per key occasion to capture demand at the right time.

• Spring Sale (March–April): Home refresh, cleaning supplies, apparel, garden, and outdoor categories perform well.
• Back-to-School Sales (Late July – August): Strong discounts on electronics, backpacks, stationery, dorm essentials, and kids’ apparel.
• Halloween Sales (Late September – October 31): Costumes, decorations, candy, party supplies, and themed home items.
• Summer Seasonal Sales (June – July): Outdoor, travel, sports, pool accessories, cooling products, and summer apparel.

How to Prepare for Amazon Sales

As a Customer

Preparing for Amazon sales as a customer starts with planning. To get the most out of sales on Amazon, it is suggested to start by tracking prices and checking the price history of the item you are interested in. 

You can compare the price of your selected item across multiple stores on Google. You can also use tools like Camelcamelcamel, which tracks Amazon’s prices over time. 

As a Seller

For sellers, the sale events are a big opportunity as the rising numbers related to each event reveal critical insights that sellers can utilize for their benefit. One point to note here is that consumers are becoming more selective. With Amazon sellers offering competitive discounts, 

consumers now have more choices to compare before making a purchase. 

As Jason Woosely explains, “people are comparing shopping more than ever and will open their wallets to those that offer the best deals, regardless of the size of the retailer.” This shift pushes sellers to be more competitive in their strategy to capture highly selective consumers.
With these strategies, sellers can position their brand to stand out especially during sale moments.

• Access Product Demand: You can review past sale performance and keyword trends to identify which products shoppers actively search for during sales.
• Manage Your Inventory: After accessing demand, you can increase stock levels of high performing products so you don’t miss sales due to overstock during peak periods.
• Set Competitive Discounts: Set competitive prices as consumers actively compare prices. However, you should also focus on balanced pricing to maintain profitability.
• Improve Product Listing and Optimization: Refine your product listing to boost visibility. It is important that consumers quickly understand your product’s value to make a purchase.

Conclusion

The Amazon sales calendar has evolved into a powerful driver for driving sales. The sales event running throughout the year gives consumers the advantage to save more and opportunity for sellers to gain growth with high intent buyers. 

Understanding when the next Amazon sale gives both shoppers and sellers a clear advantage. As competition is getting tough, standing out during these critical moments can be challenging. Success depends on preparation and if you need expert guidance to make the most out of these events, AMZDUDES as the best Amazon growth agency can help. Get a free consultation to learn how your brand can scale smarter. 

FAQs

When is the next Amazon sale?

The next major Amazon sale is expected to be Prime Day. While Amazon has not officially announced the dates yet, past trends and patterns suggest it is most likely to take place in mid-July.

Which is Amazon’s biggest sale of the year?

Amazon’s biggest sales event of the year is Prime Day, typically held mid-July, offering massive discounts exclusively for Prime members.

Does Amazon announce sale dates in advance?

Amazon usually announces official sale dates only a few weeks before the event. However, you can follow consistent yearly patterns to predict approximate timing based on past trends. 

How can shoppers prepare for upcoming Amazon sales?

Shoppers can prepare by tracking prices and monitoring sale announcements so they can act quickly when deals go live.

How can sellers benefit from Amazon sale events?

Sellers can benefit by planning inventory, setting competitive prices, and optimizing listings to capture increased demand.