Amazon Prime Day 2025 is Returning October 7–8, 2025

Amazon has answered all the buzz around when is the next prime day by officially announcing the dates. Next Amazon Prime Day 2025 is scheduled for October 7 and 8, 2025 which is the kickstart of this year’s holiday shopping season.  Amazon’s retail division has announced this directly earlier this week, saying that, “On this Amazon Prime Day 2025, Prime members can avail exclusive deals and limited-time discounts worldwide. Amazon officials have also answered for how long is Prime Day 2025 will last for 2 days. 

The event, often referred to as “October Prime Day,” has now become an annual shopping tradition for millions of Prime members. It provides early access to holiday savings across Amazon’s biggest categories such as electronics, fashion, home, beauty, and toys. Amazon confirmed that Amazon Prime Day 2025 will feature “Amazon Prime Day early deals” from top national brands as well as small businesses who use Amazon’s marketplace to reach shoppers all around the world. 

In a statement, Carmen Nestares, Amazon’s Vice President of North America Marketing & Prime, said that Prime Big Deal Days sets the tone for the shopping season ahead.

“Prime Big Deal Days kicks off the holidays with exclusive savings for our members on must-have items and early gifts. It’s the perfect way for customers to shop smarter and save earlier than ever before.”

This year, Amazon Prime Day 2025 will expand to include more international markets than previous years such as the United States, the United Kingdom, Canada, Australia, Japan, and 15 additional countries, with Ireland, Colombia, and Mexico joining for the first time. Amazon said the global rollout reflects rising demand from Prime members who want access to early deals before Black Friday and Cyber Monday.

The company also revealed that Prime members will gain early access to select deals starting in the days leading up to October 7. Shoppers can preview offers on Amazon devices, home essentials, and entertainment products, with discounts of up to 50% on Echo and Fire TV devices, 40% on kitchen and cleaning appliances, and 30% on select fashion brands.

Beyond deals, Amazon emphasized its focus on personalized and tech-driven shopping experiences this year. Its new AI shopping assistant “Rufus” and enhanced Alexa shopping recommendations will help Prime members on Amazon Prime Day 2025 to discover the best prices, compare products, and track upcoming deal drops in real time.

Industry analysts note that Prime Big Deal Days has grown into a strategic pre-holiday event that not only boosts Amazon’s fourth-quarter momentum but also helps brands manage inventory and capture early shoppers before the peak season rush.

Amazon also stated that sellers participating in Prime Big Deal Days can expect increased visibility, higher conversion rates, and performance insights via Amazon Marketing Stream and AMC dashboards, allowing real-time optimization during the event.

With only a few days left until the sale begins, Amazon is encouraging shoppers to create wish lists and set deal alerts through the Amazon app to make the most of this two-day shopping window.

Amazon Prime Day 2025 Big Deal Days officially begin at 12:01 a.m. PT on October 7 and run through October 8, 2025.

Shoppers can visit amazon.com/primeday to explore early offers and learn more about this year’s upcoming deals.