Amazon Agency Pricing in 2026: What Agencies Actually Charge

Here is what Amazon agencies actually charge in 2026 for managing an account, not just running ads, broken down by pricing model, service tier, and brand size, along with the parts most agencies prefer not to discuss upfront: when the math doesn’t work at all, what hidden costs inflate your bill, and which contract clauses are worth pushing back on.

Amazon Agency Pricing at a Glance

A rough guideline worth keeping in mind: agency fees generally land somewhere between 2% and 5% of Amazon revenue. If a quote sits meaningfully above that range without a specific reason (regulated category, complex catalog, multi-marketplace), it is worth a direct conversation about scope.

Most agencies price using one of four models: flat monthly retainer, percentage of ad spend (10 to 20%), percentage of revenue (3 to 10%), or a hybrid of a lower retainer plus a performance incentive. The model matters as much as the number, and it’s covered in detail below.

The Four Pricing Models Explained

1. Flat Monthly Retainer

You pay a fixed monthly fee regardless of ad spend or revenue, covering an agreed scope across advertising, listings, and operations. Ranges from roughly $500/month at the entry tier to $15,000+/month for enterprise teams.

Makes sense when:

• Revenue and ad spend are relatively stable month to month
• Cost predictability matters more than fee flexibility
• The account is early-stage and shouldn’t have fees scaling faster than revenue

The catch: a flat fee doesn’t automatically keep pace with your growth. If revenue doubles, the agency’s fee stays the same, which can lead to service quality drifting once an account plateaus. Some agencies build growth bonuses into the contract specifically to keep incentives aligned as the account scales.

2. Percentage of Ad Spend (10–20%)Z

The agency takes a percentage of monthly ad spend. At a 15% fee, $20,000/month in ad spend costs $3,000/month in management fees.

Makes sense when:

• Ad spend is scaling aggressively, and the fee should scale with the work
• Spend fluctuates seasonally (Q4 ramp-up, post-holiday pullback)
• Advertising is the primary service being purchased, not full account management.

The catch: this model creates a built-in incentive to grow ad spend, whether or not the incremental spend returns positive ROI. At high budgets, the math can get out of hand. A 15% fee on $100,000/month in spend is $15,000, more than many full-service flat retainers charge for a broader scope of work.

3. Percentage of Revenue (3–10%)

The agency takes a percentage of total Amazon revenue. At 5%, $500,000/month in sales costs $25,000/month in fees.

Makes sense when:

• The agency’s success should be tied directly to top-line growth
• Variable monthly costs are acceptable
• Margin is strong enough to support a revenue-based fee

The catch: revenue-based fees ignore margin. An agency that grows revenue by pushing low-margin products or heavy promotions gets paid more while the brand makes less. This model works best paired with profit-based thresholds, which most agencies don’t offer. At scale, it also gets expensive fast: a brand doing $10M/year at 5% pays $500,000/year in fees, which is close to the cost of a full internal team.

4. Hybrid (Retainer + Performance Bonus)

A lower flat retainer combined with a smaller percentage of revenue or profit above an agreed threshold. Example: $3,500/month base plus 4% of monthly sales above $400,000.

Makes sense when:

• Predictable base costs with upside incentive alignment are the goal
• The brand is scaling and wants the agency to share in growth without runaway fees
• Enough revenue history exists to set a realistic threshold

The catch: hybrid models are the most complex to structure and the hardest to compare across agencies. The threshold needs to be realistic, and the performance component needs to be tied to metrics the agency actually influences, not organic sales it had no hand in.

What’s Actually Included at Each Price Point

Pricing tiers reflect more than budget. They reflect how much operational complexity the agency is taking on, and what’s bundled into the fee versus billed as a separate line item.

Entry: $1,500–$3,000/month

Usually included:

• Listing optimization (titles, bullets, backend keywords)
• Core PPC campaign setup and bid management
• Monthly performance reporting
• Limited Amazon case handling
• Email or async support, typically 24 to 48-hour response time

Not included (or billed separately):

• Amazon A+ Content or Brand Store design ($500–$2,000 per project)
• Photography or creative production
• Amazon DSP ads or advanced ad formats
• Proactive account health monitoring
• Direct phone or Slack access

Who this fits: brands newer to Amazon or under $250K/year in revenue, catalogs under roughly 20 SKUs.

Mid-Market: $3,000–$7,500/month

Usually included:

• Dedicated account manager, not shared across dozens of accounts
• Full PPC management with weekly optimization
• Ongoing listing and content updates
• Strategy informed by Amazon Brand Analytics (Search Query Performance, Market Basket data)
• Bi-weekly strategy calls
• Account health monitoring and issue resolution
• Reporting with analysis, not just raw data

Not included (or billed separately):

• Photography, video, or larger creative production
• Brand Store or A+ Premium builds beyond small updates
• Amazon DSP management
• Supply chain or inventory planning support
• International marketplace management

Who this fits: established brands doing $250K–$2M/year, 20–100 SKU catalogs, $5,000–$30,000/month in ad spend.

Full-Service: $7,500–$15,000/month

Usually included:

• Dedicated account manager plus team support (PPC specialist, creative, supply chain)
• Full PPC and Amazon DSP management
• Creative production: A+ Content, product photography, infographics
• Brand Store builds and ongoing updates
• Reimbursement management for lost, damaged, or mismeasured inventory
• Inventory forecasting and FBA shipment coordination
• Brand protection (counterfeit monitoring, IP enforcement)
• Promotions and deal strategy, including Subscribe & Save setup
• Weekly or bi-weekly calls with Slack or direct access

Not included (or billed separately):

• Large-scale photography or video shoots
• International marketplace expansion
• Advanced compliance work for regulated categories

Who this fits: scaling brands doing $2M–$10M/year, 100+ SKU catalogs, $30,000–$100,000/month in ad spend, brands needing operational support beyond marketing.

Enterprise: $15,000–$25,000+/month

Usually included:

• Full dedicated team: senior account manager, PPC specialist, creative director, supply chain manager
• Full PPC, DSP, and emerging ad format management
• Custom creative production, including video and lifestyle shoots
• Multi-marketplace management (US plus UK, DE, JP, and others)
• Compliance and regulatory support for restricted categories
• Executive reporting and quarterly business reviews
• Direct access to agency leadership

Who this fits: brands doing $10M+/year, multi-marketplace operations, complex supply chains, or regulated categories requiring non-standard support.

Hidden Costs Most Agencies Don’t Advertise

Setup and Onboarding Fees
Most agencies charge a one-time fee covering the initial account audit, campaign architecture, and onboarding. Legitimate range: $1,000 to $5,000. Some agencies waive this for longer contract terms or fold it into the first few months of billing; either way, it’s real money. If a quote includes a $3,000 onboarding fee, expect a detailed audit report, initial campaign builds, and a 90-day roadmap in return.

Creative Production
Billed separately at most tiers below full-service. Typical ranges: product photography at $200 to $800 per ASIN, A+ Content design at $300 to $1,000 per module set, Brand Store builds at $2,000 to $8,000, and video production at $1,000 to $5,000 per video. Some agencies bundle a set number of creative hours into the retainer. Others charge per project. Confirm which before a Brand Store refresh shows up as a surprise invoice.

Minimum Ad Spend Requirements
PPC-focused agencies frequently set a minimum monthly ad spend to take on an account, commonly $5,000 to $20,000/month. This isn’t usually negotiable, since managing a $2,000/month PPC account takes roughly the same operational time as managing a $10,000/month one. If current spend is below the stated minimum, either the ad budget needs to grow first, or a different agency is a better fit.

Tool and Software Pass-Through Costs
Agencies rely on tools like Helium 10, Jungle Scout, Pacvue, or proprietary dashboards. Some absorb these costs, others pass them through, typically $200 to $2,000/month depending on the stack. Worth asking directly: which tools are used, whether those costs sit inside the retainer, and whether account access to reporting and historical data continues after the contract ends.

Multi-Marketplace Premiums
Adding international marketplaces such as the UK, Germany, or Australia typically adds $2,000 to $5,000 or more per marketplace per month, or 30 to 50% on top of the base retainer at higher tiers. This reflects real additional work: separate PPC structures, localized content, compliance requirements, and cross-border inventory coordination. It becomes a fair question when an agency treats it as a copy-paste of US campaigns with a markup for translation.

Contract Lock-In and Exit Clauses
Many agencies require 6 to 12-month contracts with an exit fee if the relationship ends early, commonly structured as one to three months of retainer. The full breakdown of what to look for and what to negotiate is covered in the Contract Red Flags section below.

What Full-Service Amazon Management Covers at AMZDUDES

Before comparing packages, it helps to see the full range of what “full-service” actually means at AMZDUDES. Every category below feeds into the account as a connected system rather than a set of separate services.

Advertising

• Sponsored Products, Sponsored Brands, Sponsored Display, full campaign build, weekly optimization
• Search term harvesting, match type management, bid adjustments, negative keyword pruning every week
• ACoS and TACoS tracked against margin, not just top-line revenue
• New-to-brand metrics tracking, measuring customer acquisition, not just repeat sales
• Dayparting and advanced bid automation for competitive categories
• B2B audience targeting, reaching business buyers through Amazon Business
• Amazon DSP, programmatic display, video, and retargeting across Amazon properties (Fire TV, IMDb, Twitch, Prime Video) and third-party sites, using Amazon’s first-party purchase and browse data to retarget lost customers and conquest competitor audiences
• Amazon Marketing Cloud (AMC), multi-touch attribution, customer journey analysis, audience overlap reporting, high-value audience identification, new-to-brand vs. repeat customer segmentation

Brand Analytics

• Search Query Performance, full-funnel data on impressions, clicks, add-to-cart, and purchases by search term, used to identify where share is being lost in the funnel
• Top Search Terms, marketplace-wide keyword demand and click share ranking
• Search Catalog Performance, how the entire catalog performs across the shopper journey, from impression to purchase
• Market Basket Analysis, which products customers buy alongside yours, used to build bundle strategy and cross-sell campaigns
• Repeat Purchase Behavior, percentage of revenue from repeat buyers vs. new customers, used to build Subscribe & Save strategy
• Customer Loyalty Analytics, cohort-level view of brand loyalty trends over time
• Demographics, aggregated buyer data by age, gender, income, and household, used to refine ad targeting
• Profit optimization through pack size and bundle architecture, using purchase data to identify which SKU configurations drive the highest margin and the lowest FBA fee exposure

SEO & Listings

• Full keyword research using Cerebro and Magnet, surfacing terms competitors rank for that the account doesn’t
• Title, bullet, and description rewrites optimized for indexing and conversion.
• Backend search term fields fully populated
• Alt text on all A+ content images for additional indexing
• Ongoing keyword rank tracking, not a one-time project

Catalog & Content

• Amazon A+ content creation and quarterly refresh
• Listing image briefs and infographic recommendations
• Brand store design and maintenance
• Catalog hygiene, broken variations, incorrect browse nodes, duplicate listings, suppressed ASINs, missing attributes.
• Virtual bundle creation based on Market Basket purchase behavior data

Brand Growth Tools

• Subscribe & Save enrollment, pricing optimization, and churn reduction
• Brand Tailored Promotions, targeted discounts for cart abandoners, brand followers, and high-intent segments
• Content creator campaigns, connecting the brand with Amazon influencers
• Vine program management, review velocity for new product launches
• Product Opportunity Explorer, identifying whitespace for new launches based on search demand and competition data

Account Operations

• Amazon case management, policy flags, listing suppressions, account health issues, and FBA fee disputes owned to resolution
• Reimbursement management, lost, damaged, and mismeasured inventory filed and recovered continuously.
• Inventory planning and FBA shipment coordination
• Brand registry management and protection
• Account health monitoring with proactive escalation before issues become suspensions.

Reporting & Communication

• Weekly performance reports, drafted and human-reviewed, delivered every Monday.
• Strategy calls on a weekly, bi-weekly, or monthly cadence depending on tier.
• WhatsApp access for fast questions between calls
• All actions approved before execution

The Team Behind Every AMZDUDES Engagement

One differentiator worth calling out directly: every AMZDUDES team member is in-house, working out of one office. That matters because a large share of Amazon agencies build their delivery model around freelancers or contractors spread across time zones, which can mean slower coordination when a listing gets suppressed, or a campaign needs an urgent fix. At AMZDUDES, the account is handled by a single unit sitting in the same room, working in real time rather than passing tasks across a distributed network.

Which of these roles sits on an account depends on the package (covered next), but the in-house structure applies across all three tiers.

On the Exclusive tier, an additional layer runs alongside the human team: OpenClaw, an autonomous monitoring agent operating 24/7. It surfaces account health issues, listing suppressions, and other alerts through the reporting channel in real time, rather than waiting for the next scheduled call.

Packages, Matched to What Your Account Needs

Every Amazon account has different needs at different stages. The right package isn’t determined by revenue alone, it’s determined by account complexity, the volume of active work required, the breadth of services needed, and the level of strategic involvement that fits where the brand is right now.

Starter, $1,500/mo

Best for: sellers with a focused product range who need professional execution on core account functions without deep strategic involvement. A working Amazon presence already exists, and what’s needed is a reliable team running the fundamentals, ads, listings, cases, without the overhead of a full management engagement.

What’s included:

• Advertising: Sponsored Products campaign setup and management on a bi-weekly optimization cadence, keyword research, match type structure, search term harvesting, negative keyword management and bid pruning, ACoS and spend reporting
• SEO & Listings: optimization of existing listings, titles, bullets, backend search terms, keyword indexing review for active SKUs
• Account Operations: Amazon case handling, basic account health monitoring
• Reporting & Communication: monthly performance report, one monthly 30-minute review call with a Senior Account Manager, Slack or email support with a 24-hour response SLA during business hours

Team included: Account Manager, Amazon Ads Manager
Commitment: month-to-month, 30-day notice to cancel

Growth, $2,500 per month – Recommended:
Best for: sellers with a growing catalog who need the full advertising stack, listing optimization, Brand Analytics, and operations management running on a weekly cadence, with strategy and execution working together rather than as separate workstreams.

What’s included:

• Advertising: full ad management across Sponsored Products, Sponsored Brands, and Sponsored Display on weekly optimization, advanced keyword strategy, competitor conquest campaigns, placement optimization, ACoS and TACoS tracking against margin targets, new-to-brand metrics monitoring, B2B audience targeting, dayparting and advanced bid automation
• Brand Analytics: Search Query Performance, Top Search Terms, Market Basket Analysis, Repeat Purchase Behavior, and Demographics, all actively shaping strategy
• SEO & Listings: full ongoing listing optimization, A+ content refresh once per quarter, alt text optimization on all A+ images
• Brand Growth: Subscribe & Save enrollment and optimization, Brand Tailored Promotions setup and management, virtual bundle creation from Market Basket data, profit optimization through pack size architecture
• Account Operations: unlimited case handling, reimbursement management via Recovery Tracker (bundled in, a $79/mo value), inventory planning and FBA shipment coordination, account health monitoring and proactive escalation
• Reporting & Communication: weekly performance report, bi-weekly 45-minute strategy call with a Senior Account Manager and Ads Specialist, monthly call includes the Head of Account Management, WhatsApp access.

Team included: Account Manager, Amazon Ads Manager, Listing Specialist, Case Manager, Reimbursement Manager.
Commitment: month-to-month, 30-day notice to cancel, quarterly review built in

Exclusive, $4,500 per month:
Best for: established brands with a large or complex catalog that need a complete dedicated team, the full advertising stack including DSP and AMC, deep Brand Analytics intelligence, founder-level strategic access, multi-marketplace management, and full commitment from a single agency rather than a shared vendor relationship.

What’s included, everything in Growth, plus:

• Advertising: Amazon DSP ads, Amazon Marketing Cloud, content creator campaigns, Performance+ AI bid automation, full new-to-brand acquisition strategy
• Brand Analytics: Search Catalog Performance, Customer Loyalty Analytics, AMC audience overlap analysis, pack size and bundle profitability modeling.
• SEO & Listings: full listing optimization across the entire catalog, A+ content creation and quarterly refresh, brand store design and ongoing maintenance
• Brand Growth: Vine program management, Product Opportunity Explorer for new launch identification
• Account Operations: priority case escalation to Amazon’s internal team, full brand registry management and protection, complete inventory and multi-marketplace shipment management
• Multi-Marketplace: US, UK, CA, and AU fully managed at no add-on fee
• Strategic Access: single-agency clause, founder-level access (monthly 60-minute strategy call plus WhatsApp access to the founder), quarterly 90-minute business review with the founding team
• Reporting & Communication: weekly performance report plus monthly strategic summary, weekly strategy calls for the first 3 months then bi-weekly

Team included: Account Manager, Amazon Ads Manager, Listing Specialist, Graphic Designer, Inventory Manager, Case Manager, Reimbursement Manager. Commitment: 12-month minimum, 60-day cure period if either side underperforms, 90-day notice for renewal or exit after month 12

Which Package Is Right for You

Every engagement starts the same way, regardless of which package ends up being the right fit: a free account audit, with no obligation to move forward. AMZDUDES reviews ads, listings, catalog, reimbursements, and Brand Analytics using read-only access to Seller Central, and the audit itself tells you which package (if any) actually matches your account. For sellers who just want reliable execution without taking on a large monthly commitment, Starter is the natural starting point, and the audit will say so directly if that’s what the account needs.

Advertising complexity

• Sponsored Products campaign management with dedicated Amazon PPC keyword research, search term harvesting, and bi-weekly bid and negative keyword pruning → Starter
• Full stack, SP, SB, SD, running weekly with competitor conquest and B2B targeting → Growth
• DSP, AMC, content creator campaigns, and Performance+ automation → Exclusive

Data and intelligence

• Spend and ACoS tracked and reported monthly, without a full Brand Analytics layer shaping strategy yet → Starter.
• Search Query Performance, Market Basket, Repeat Purchase, and Demographics actively shaping ad and listing strategy every week → Growth
• Full AMC attribution, Customer Loyalty cohort analysis, pack size profitability modeling, strategy built around highest-LTV customers → Exclusive

Operational load

• Existing account with a manageable case volume, needing dedicated case handling without a large operations layer → Starter
• Regular case volume, reimbursements going unclaimed, inventory coordination needed → Growth.
• High case volume, complex catalog operations, multi-marketplace shipment management, brand registry management → Exclusive

Catalog and content scope

• Existing listings that need dedicated keyword indexing review and copy optimization → Starter or Growth
• Full A+ content refresh, virtual bundles, brand store, Subscribe & Save, Brand Tailored Promotions → Growth
• Large, complex catalog, A+ creation from scratch, full brand store design, pack size architecture → Exclusive

Strategic depth and commitment

• A working Amazon presence that needs a dedicated Account Manager and Ads Manager running the fundamentals well, without a heavier strategic layer or monthly fee → Starter, recommended when professional execution is the priority
• Weekly cadence, strategy and execution together, senior team on calls, quarterly reviews → Growth
• Founder in the room, single-agency clause, category exclusivity, 12-month partnership → Exclusive

New to Amazon, or just want the fundamentals handled without a big commitment? Starter is month-to-month with a 30-day cancellation window, so the only real first step is the free audit, not a long-term decision.

In-House vs. Amazon Agency: The Real Cost Comparison

The real comparison isn’t agency fee versus zero. It’s the agency fee versus the fully-loaded cost of an internal team doing equivalent work.

What a genuinely full-coverage in-house team costs, covering advertising, listings, and operations (case handling, reimbursements, inventory coordination):

Total: roughly $213,000 to $352,500 annually, or $17,750 to $29,375/month equivalent, for a three-person team with tools and creative support. A leaner two-person team covering only PPC and listings, without dedicated operations support, runs lower at $161,000 to $268,500/year ($13,400–$22,375/month), but leaves reimbursements, case handling, and inventory planning without a clear owner.

A comparable full-service agency costs $7,500 to $15,000/month ($90,000–$180,000/year) and typically provides access to a broader bench (PPC specialists, creative, supply chain, account management) than two or three in-house hires can match.

When in-house makes more sense:

• The brand is doing $15M+/year and can justify a 3- to 5-person dedicated team
• The category requires deep, specialized knowledge (medical devices, hazmat, complex compliance) that agencies don’t provide at standard pricing
• Full control over account access, data, and creative assets matters more than external expertise

When an agency delivers better ROI:

• The brand is scaling from $500K to $5M/year and needs team depth without hiring overhead
• Specialized skills are needed intermittently (DSP, international expansion, video production) rather than full-time
• Faster ramp-up matters, since agencies bring established playbooks and vendor relationships versus the 6 to 12 months it typically takes to build an internal team from scratch.

Red Flags in Agency Pricing

Guaranteed specific results: No agency can guarantee Amazon outcomes given algorithm changes, competitor actions, inventory issues, and seasonality. Agencies making guarantees are either setting soft targets they already know they’ll hit, or planning to game short-term metrics that don’t hold up.

Uncapped percentage-of-revenue fees: If revenue scales from $500K/month to $2M/month, a 5% fee scales from $25,000/month to $100,000/month. Costs should scale with complexity, not linearly with revenue. Negotiate a cap or a tiered percentage structure.

No clear scope of work: A contract that just says “Amazon management” without specifying included services, deliverables, and reporting frequency is a setup for being nickel-and-dimed later. Good contracts spell out exactly what’s covered and what triggers an additional charge.

Auto-renewal without adequate notice: 12-month contracts that auto-renew unless cancelled 60 to 90 days ahead of term are standard, but only workable if there’s a real off-ramp. A shorter notice period or a 30-day out clause after the first term is a reasonable ask.

Conclusion:

Amazon agency pricing in 2026 varies for legitimate reasons: scope, service depth, brand complexity, category, and catalog size all drive real differences in cost. The mistake most sellers make is judging the fee in isolation, comparing quotes covering entirely different scopes as if they were interchangeable, or skipping whether an agency is the right move at all.

Check the fundamentals first, know your baseline waste and unclaimed reimbursements, and hold any quote against the 3x standard for incremental gross profit rather than a flat percentage of revenue. An agency covering advertising, listings, reimbursements, and inventory together, with a clean contract and clear reporting, is almost always the better financial choice over a cheaper option that only touches campaigns.

AMZDUDES, a full service Amazon agency, connects advertising, listings, catalog, reimbursements, and inventory into one growth system, tracked against revenue, margin, and customer acquisition rather than surface-level metrics. Packages are highly reasonable, and based on the scope of services an account actually needs, so the fee reflects the work being done rather than a flat number applied regardless of scope. All fees are flat, with no percentage of ad spend, no setup fees, and no hidden costs.

Book a free consultation now!

Frequently Asked Questions

How much does an Amazon agency cost per month?
Amazon agency pricing in 2026 ranges from roughly $500 per month at the entry tier to $15,000 or more per month for enterprise-level management. The most common range for brands doing $250K to $2M annually on Amazon is $3,000 to $7,500 per month for mid-market management covering PPC, listing updates, and account health.

When should I not hire an Amazon agency yet?
If Amazon revenue is under $100,000/year, gross margin is under 15%, the catalog is a single SKU or close to it, Brand Registry isn’t set up yet, or results are needed inside 90 days, a full-service agency engagement generally doesn’t make sense yet. Fixing those fundamentals first tends to produce a better return once an agency is brought in.

What’s the 3x rule for Amazon agency ROI?
A common industry standard is that a good agency should generate at least 3x its monthly fee in incremental gross profit, not revenue, within the first six months. A $5,000/month agency should be delivering roughly $15,000/month in new gross profit by month six. Falling short of that isn’t necessarily a dealbreaker in month one or two, but it’s worth a direct conversation if the gap remains by month six.

Is percentage of ad spend or flat retainer better? It depends on spend stability, margin structure, and how much of the account the fee is meant to cover. A flat retainer removes the incentive for an agency to grow ad budget beyond what margins justify, since the fee doesn’t change with spend level, and it fits better when the retainer covers listings, catalog, and operations alongside advertising. A percentage-of-spend model scales down naturally when budget is reduced, but only reflects advertising work. Flat retainers are generally the cleaner model from an incentive standpoint, particularly for brands with stable spend and tight margins.

What hidden costs should I ask about before signing with an Amazon agency?
The most common hidden costs are onboarding fees billed separately from the retainer, creative production treated as a project-based add-on, minimum ad spend requirements, tool and software pass-through costs, multi-marketplace premiums, and DSP management fees sitting outside standard Sponsored Ads scope. Always confirm what’s included in the quoted monthly fee, including whether listings, reimbursements, and inventory support are part of it.

Should I hire an Amazon agency or build an in-house team?
For brands doing under $10M annually on Amazon, an agency is usually the more cost-effective choice, since a fully-loaded in-house team covering advertising, listings, and operations runs $213,000 to $352,500 annually. Above that scale, an in-house team or a hybrid model combining internal leadership with specialized agency support often produces better results.

What contract terms should I negotiate before signing with an Amazon agency?
Prioritize five things: creative asset ownership reverting to the client upon payment, full data access in portable formats with no arbitrary post-termination time limit, no guaranteed-results language, the right to bring in outside specialists for work outside the agency’s scope, and a clearly defined reporting cadence covering specific KPIs rather than vague “Amazon management” language.

How do I know if my current Amazon agency is overcharging?
Calculate total annual agency cost as a percentage of Amazon profit, not revenue. A fee consuming more than 15 to 20% of profit without a clear, demonstrable case for incremental value warrants a pricing conversation. Also check whether reporting ties to profit metrics like TACoS and contribution margin, or only to activity metrics like clicks and impressions, since the latter often signals a mismatch between what’s being charged for and what’s actually being delivered.