What Is Amazon A+ Content & How to Create It (Step-by-Step Guide for 2026)

Why A+ Content Matters in 2026

If you’re selling on Amazon, you already know how competitive the marketplace has become. With millions of products fighting for attention, a plain text description simply doesn’t cut it anymore. Shoppers scroll fast, attention spans are short, and first impressions happen within seconds.

That’s exactly where Amazon A+ Content comes in.

In 2026, A+ Content has become one of the most powerful tools available to Amazon sellers and vendors. It allows you to transform a standard product detail page into a visually rich, brand-driven experience complete with high-quality images, comparison charts, brand stories, and structured layouts that guide the customer toward a confident purchase decision.

According to Amazon, sellers who use A+ Content see an average conversion rate increase of 3–10%. For high-traffic listings, that difference can translate into thousands of additional sales each month.

This guide covers everything you need to know, what Amazon A+ Content is, who can use it, how to create it step by step, and the best practices that actually move the needle. Whether you’re doing it yourself or considering an Amazon A+ Content service, this is your complete 2026 playbook.

What Is Amazon A+ Content?

Definition & Overview

Amazon A+ Content (formerly known as Enhanced Brand Content or EBC for third-party sellers) is a feature that allows eligible sellers and vendors to enrich their product detail pages with enhanced multimedia elements. Instead of relying solely on a bullet-point description, you can add:

• Rich image and text modules
• Product comparison tables
• Brand story sections
• Feature highlight banners
• Video (available in Premium A+)

Think of it as the difference between a photocopied flyer and a professionally designed product brochure. Both carry the same information, but one tells a story, builds trust, and closes the sale far more effectively.

A+ Content lives below the fold on the product detail page, beneath the standard product description. It’s visible to shoppers on both desktop and mobile, making it essential for capturing customers at every stage of their browsing journey.

A+ Content vs. Standard Product Descriptions

Many sellers underestimate how much the standard product description limits them. Here’s a clear breakdown of the difference:

Feature	Standard Description	Amazon A+ Content
Format	Plain text only	Text + images + modules
Visual appeal	None	High images, banners, charts
Brand storytelling	Very limited	Fully supported
Comparison tables	Not available	Available
Mobile optimization	Basic	Designed for mobile
Conversion impact	Baseline	+3–10% average uplift

In short, standard descriptions tell your customers what your product is. A+ Content shows them why it’s the right choice.

Types of Amazon A+ Content

Not all A+ Content is the same. Amazon offers two distinct tiers, each with different capabilities and eligibility requirements.

Basic A+ Content

Basic A+ Content is available to all brand-registered sellers and vendors at no additional cost. It gives you access to a library of pre-built content modules that you can mix and match to build your enhanced product page.

With Basic A+, you can include:

• Up to 5 content modules per ASIN
• Combination of image and text modules
• Product description highlights
• Comparison charts (limited)
• Brand story module

This level is more than enough for most sellers starting. It significantly upgrades the visual quality of your listing without requiring a large budget or a dedicated design team.

Premium A+ Content (A++ Content)

Premium A+ Content, sometimes referred to as A++ Content, is the advanced tier. It was opened to third-party sellers in 2022 and is now widely available to brand-registered sellers who meet Amazon’s eligibility thresholds (more on that in Section 5).

Premium A+ unlocks a much wider range of capabilities, including:

• Up to 7 content modules per ASIN
• Full-width image and video modules
• Interactive hotspot images
• Enhanced comparison tables with more rows and columns
• Q&A modules
• Carousel modules for mobile

If Basic A+ is a polished brochure, Premium A+ is a mini website embedded in your listing. For established brands with strong visual assets, this tier can be transformative.

How to Create Amazon A+ Content (Step-by-Step)

Now let’s get into the practical side. Here’s exactly how to create Amazon A+ Content through Seller Central in 2026.

Step 1: Access the A+ Content Manager

Log in to your Amazon Seller Central account. From the top navigation menu, go to:

Advertising → A+ Content Manager

If you’re a vendor, you’ll find this under Merchandising → A+ Detail Pages in Vendor Central.

Once inside the A+ Content Manager, you’ll see a dashboard showing all your existing A+ Content projects and their approval status. To create something new, click the “Start Creating A+ Content” button.

Step 2: Choose a Template/Module

Amazon will prompt you to choose between:

• Self-service modules, you build them yourself using Amazon’s drag-and-drop editor
• Amazon builds it for you, available only in select cases and regions

For most sellers, you’ll use the self-service module approach. You’ll be presented with a library of layout modules. Each module has a specific structure, some are image-heavy, some are text-heavy, and some combine both.

Common modules include:

• Standard Image & Dark Text Overlay large banner image with overlaid text
• Standard Image & Light Text Overlay same for light-colored images
• Standard Four Image & Text four equal columns, each with an image and a description
• Standard Product Description Text formatted text block
• Standard Comparison Chart side-by-side product comparison table
• Brand Story dedicated section to introduce your brand

Choose modules based on the story you want to tell and the visual assets you have available.

Step 3: Write Your Copy

Click into each module and start filling in your content. Here’s where Amazon A+ Content writing matters most. Keep these principles in mind:

• Lead with benefits, not specs: Customers want to know what the product does for them.
• Be concise: A+ Content is visual, long blocks of text undermine the experience.
• Match your brand voice: Whether you’re professional, playful, or technical, stay consistent.
• Use headers strategically: Each section should have a clear, scannable headline.

Avoid repeating what’s already in your bullet points above the fold. Use this space to go deeper, address common objections, highlight use cases, or tell your brand story.

Step 4: Upload Visuals

Images are the backbone of great A+ Content. Each module will specify the required image dimensions, follow them precisely, as incorrectly sized images will be rejected.

General requirements:

• Format: JPEG or PNG
• Resolution: 72 PPI minimum (150 PPI or higher recommended)
• RGB color mode
• No watermarks, logos with borders, or time-sensitive promotional text (e.g., “50% off today only”)

Use lifestyle images, infographics, and close-up detail shots rather than plain white-background product images. The goal is to show the product in context, being used, solving a problem, fitting into someone’s life.

Step 5: Preview & Submit for Approval

Before submitting, always use Amazon’s built-in preview tool to check how your content looks on both desktop and mobile. Mobile now accounts for the majority of Amazon traffic, so any layout that looks great on a computer screen needs to look equally good on a phone.

Once you’re satisfied with the preview:

1. Click “Submit for Review”
2. Amazon’s moderation team will review your content, typically within 1–7 business days
3. You’ll receive an email notification when it’s approved or if revisions are needed

If your content is rejected, Amazon will provide a reason. Review their guidelines (covered in Section 6), make the necessary corrections, and resubmit.

Creating high-converting A+ Content takes more than uploading a few images. From persuasive copywriting to optimized layouts and branded visuals, every section needs to work together to improve conversions. AMZDUDES, a full-service Amazon Agency, helps brands build conversion-focused listings that combine strategy, creative design, and customer insights to drive profitable growth. 

Who Can Use Amazon A+ Content?

Eligibility Requirements

Not every seller on Amazon can access A+ Content. Here’s who qualifies:

Third-Party Sellers (Seller Central):

• Must be enrolled in Amazon Brand Registry
• Must have an active registered trademark
• Must sell in the US, UK, EU, or other supported marketplaces

First-Party Vendors (Vendor Central):

• All vendors have access to A+ Content by default through the Vendor Central portal

Premium A+ Content eligibility (for Seller Central):

• Brand must have an approved Brand Story applied to all ASINs in the brand catalog
• Brand must have submitted at least 5 approved A+ Content projects in the past 12 months

If you’re not yet enrolled in Brand Registry, that’s your essential first step. It’s free to apply and also unlocks a range of other protective and marketing tools on Amazon.

Brand Registry & Vendor Central

Amazon Brand Registry is the gateway to A+ Content for most sellers. To enroll, you need:

• An active, registered trademark in the country where you’re applying
• The trademark must match the brand name on your Amazon account
• A list of product categories and countries where your brand is sold

Once approved, which typically takes a few days after trademark verification, you’ll gain immediate access to the A+ Content Manager, along with tools like Brand Analytics, Sponsored Brands ads, and Amazon Stores.

For vendors using Vendor Central, A+ Content is accessible directly without Brand Registry enrollment, but you’ll still need to follow Amazon’s content guidelines to get your pages approved.

Amazon A+ Content Guidelines

Amazon’s Rules & Restrictions

Amazon has a clear set of rules for what is and isn’t allowed in A+ Content. Violating these guidelines is the fastest way to get your content rejected. Here’s what you need to know:

You CANNOT include:

• Pricing or promotional language (e.g., “best price,” “buy now,” “limited time offer”)
• References to competitor brands or products
• Customer reviews or star ratings
• Third-party logos or trademarks without authorization
• Blurry, low-resolution, or watermarked images
• Time-sensitive claims that may become inaccurate
• Contact information, URLs, or links to external websites
• Offensive, inappropriate, or misleading content
• Guarantee or warranty claims not supported by Amazon’s policies

You MUST ensure:

• All text is grammatically correct and free of spelling errors
• Images are clear, accurate, and relevant to the product
• Content accurately represents the product being sold
• Image dimensions match Amazon’s specified requirements for each module

Common Mistakes That Get Content Rejected

Even experienced sellers run into these issues. Watch out for:

1. Using promotional language: Phrases like “on sale,” “discount,” or “exclusive offer” are an automatic rejection. Amazon wants A+ Content to be evergreen, not tied to any specific promotion.

2. Incorrect image dimensions: Every module has specific pixel requirements. A 970×300px image will not render properly in a module designed for 300×300px. Always check specs before uploading.

3. Including bullet points or asterisks: Amazon’s A+ modules use their own formatting. Adding bullet points through hyphens or asterisks in text fields can cause formatting issues or rejections.

4. Text embedded in images: While some text on images is permitted, paragraphs of body text embedded in images are not accessible and may be rejected or penalized.

5. Inaccurate claims: If your product claims to be “FDA approved” without documentation or uses terms like “clinically proven” without evidence, it will be flagged.

Amazon A+ Content Best Practices

Copywriting Tips

Great Amazon A+ Content writing goes beyond filling in the blanks. Here’s how to write copy that actually converts:

• Focus on the customer’s problem first: Start each section by acknowledging what the customer is looking for or struggling with, then position your product as the solution. This creates an emotional connection before you even mention features.
• Use sensory and active language: Instead of “durable material,” say “built to survive the daily commute, gym bag, and everything in between.” Paint a picture.
• Keep headlines short and punchy: Module headlines should be 4–8 words. They’re skimmable, make them count.
• Use the comparison chart: If you sell multiple variations or products in a line, comparison charts help shoppers self-select the right option. This reduces returns and increases satisfaction.
• Address objections directly: Think about the #1 reason a customer might hesitate to buy your product, and use one module to tackle it head-on.
• Write for mobile: Over 60% of Amazon traffic comes from mobile devices. Keep paragraphs short (2–3 sentences max), use large images, and ensure no important information is crammed into small text.

Design & Visual Best Practices

Strong Amazon A+ Content design is what separates forgettable pages from high-converting ones.

• Use consistent brand colors and fonts: Every image should feel like it belongs to the same visual family. If your brand uses navy blue and clean white typography, carry that across every module.
• Lead with your strongest image: The first module is prime real estate. Use a full-width, high-quality lifestyle image that immediately communicates the product’s purpose and value.
• Avoid image clutter: More images don’t mean more impact. A single powerful image with clean composition outperforms five cluttered ones.
• Use infographics for features and specs: Rather than listing technical specifications in text, turn them into a visual infographic. Icons, callout arrows, and measurements overlaid on product images are far more digestible.
• Maintain visual hierarchy: Guide the reader’s eye from top to bottom. Use large images at the top, transition to feature highlights in the middle, and close with a comparison chart or brand story at the bottom.
• Test and iterate: Amazon offers A/B testing (called “Manage Your Experiments”) for A+ Content on eligible ASINs. Use it. Even a small change in layout or copy can meaningfully impact your conversion rate.

Amazon A+ Content Design: Modules & Layouts

Choosing the Right Modules

Amazon’s A+ module library gives you a toolkit your job is to use the right tool for each part of your story. Here’s a practical module-by-module guide:

Module	Best Used For
Standard Image Header with Text	Opening banner brand introduction
Standard Four Image & Text	Highlighting 4 key features or use cases
Standard Image & Text	Deep dive into a single feature
Standard Comparison Chart	Multi-product or multi-variant comparison
Standard Product Description	Core product description with rich formatting
Brand Story	Introducing your brand’s mission and values
Standard Three Image & Text	Three-benefit breakdown
Standard Single Image & Highlights	Feature callout with bullet-style highlights

Start your layout plan on paper before going into the A+ Content Manager. Sketch out the story you want to tell: introduction → key features → social proof elements → comparison → brand story. Then match each story beat to the most appropriate module.

Image Sizes, Formats & Specs

Getting image dimensions right is non-negotiable. Here are the standard sizes for the most commonly used modules (note: always verify in the Content Manager, as Amazon updates these periodically):

Module Type	Recommended Image Size
Full-width header image	970 × 300 px
Standard image & text (landscape)	300 × 300 px
Four-image module (each image)	220 × 220 px
Brand Story background	1464 × 600 px
Standard comparison chart image	150 × 300 px

Additional specs to remember:

• File format: JPEG or PNG only
• Maximum file size: 2MB per image
• Color mode: RGB (not CMYK)
• Minimum resolution: 72 PPI, but always aim for 150 PPI or higher for sharpness on retina displays
• No text within 5% of image edges: Amazon crops images on mobile, and edge text gets cut off

If you’re not a designer, tools like Canva, Adobe Express, or a professional Amazon A+ Content service can help you produce on-spec images efficiently.

Does A+ Content Help SEO & Conversions?

This is one of the most frequently asked questions, and the answer is nuanced but ultimately positive.

Does A+ Content directly improve Amazon SEO?

The text within A+ Content modules is NOT indexed by Amazon’s A9/A10 search algorithm in the traditional sense. Keywords you include in your A+ Content modules will not boost your organic keyword rankings on Amazon.

However, A+ Content has a significant indirect effect on your search performance:

• Higher conversion rate = better organic ranking: Amazon’s algorithm rewards listings that convert well. When your A+ Content improves your conversion rate (which it consistently does), Amazon’s algorithm interprets that as a sign of listing quality and relevance and ranks you higher for relevant search terms.
• Lower return rate = improved seller metrics: When customers fully understand your product through rich visuals and detailed explanations, they’re less likely to return it. Lower return rates improve your seller health metrics, which in turn support your overall account standing and ranking.
• Longer time on page = engagement signal: Well-designed A+ Content encourages shoppers to spend more time on your listing, exploring the modules. While Amazon doesn’t explicitly state this as a ranking signal, increased engagement typically correlates with stronger performance.

Does A+ Content improve conversions?

Yes, and Amazon’s own data backs this up. The platform reports an average 3–10% improvement in conversion rates for listings with A+ Content compared to those without. For premium A+, that uplift can be even greater.

The conversion improvement happens because:

• Customers feel more confident in their purchase decision
• Visual content reduces the ambiguity that leads to “maybe later” hesitation
• Brand storytelling builds trust and emotional connection
• Comparison charts help customers select the right variant, reducing decision fatigue

In short, A+ Content won’t replace solid keyword research and listing optimization, but it’s a powerful complement that makes your already-optimized listing perform at its best.

Conclusion: Why Amazon A+ Content Matters in 2026

In 2026, Amazon A+ Content is no longer optional for serious sellers. It helps transform basic product listings into engaging brand experiences that build trust, improve customer understanding, and increase conversions.

By combining strong visuals, persuasive copy, and mobile-friendly layouts, A+ Content helps shoppers make faster and more confident buying decisions. Whether you use Basic or Premium A+, the goal remains the same: create a better shopping experience that helps your products stand out in an increasingly competitive marketplace.

If creating high-converting A+ pages feels overwhelming, working with a professional team can save time and improve results. AMZDUDES, a full-service Amazon Agency, helps brands create conversion-focused listings that combine strong design, strategic messaging, and data-driven optimization. We unify your Amazon ads, listing creative, and customer insights so your marketing efforts drive real profitability.

Ready to upgrade your listings and improve conversions? Explore our Amazon A+ Content service to build A+ pages designed to grow your Amazon brand.

Frequently Asked Questions (FAQs)

1. What is Amazon A+ Content?

Amazon A+ Content is an enhanced product description feature that allows Brand Registered sellers and vendors to add rich images, comparison charts, branded layouts, and multimedia sections to their Amazon product pages.

2. Is Amazon A+ Content free?

Yes. Basic A+ Content is free for all sellers enrolled in Amazon Brand Registry. Premium A+ Content is also available to eligible brands that meet Amazon’s requirements.

3. Do I need Brand Registry to use A+ Content?

Yes. Third-party sellers must be enrolled in Amazon Brand Registry to access A+ Content in Seller Central. Vendors using Vendor Central can access it directly.

4. Does Amazon A+ Content improve SEO?

A+ Content does not directly index keywords for Amazon SEO rankings. However, it can indirectly improve rankings by increasing conversion rates, customer engagement, and overall listing performance.

5. How long does Amazon take to approve A+ Content?

Amazon usually reviews and approves A+ Content within 1–7 business days. If the content violates Amazon guidelines, it may be rejected and require revisions before resubmission.

6. What’s the difference between Basic A+ and Premium A+ Content?

Basic A+ includes standard image and text modules, comparison charts, and brand story sections. Premium A+ offers advanced features like videos, interactive hotspots, larger banners, carousel modules, and enhanced comparison tables.

7. Can I add videos to Amazon A+ Content?

Yes, but video modules are generally available through Premium A+ Content. Sellers can also upload listing videos separately through Seller Central if eligible.

8. What are the most common reasons A+ Content gets rejected?

Common rejection reasons include promotional language, incorrect image dimensions, competitor mentions, low-quality visuals, unsupported claims, external URLs, and formatting issues that violate Amazon’s content policies.