A brand in the Grocery & Gourmet Food category (Breakfast Cereal › Oatmeal) partnered with AMZDUDES to scale its Amazon channel and regain control of its product listings.
The brand was generating sales on Amazon, but listings were not optimized for Amazon search, and Amazon PPC campaigns were not structured to capture category-level demand in the oatmeal market. As a result, the brand was losing visibility and market share to competitors and unauthorized resellers.
The brand needed a structured Amazon strategy to improve Amazon SEO, strengthen Amazon PPC performance, and protect its brand presence. The objective was to take control of product listings, eliminate reseller-driven brand dilution, and build a scalable Amazon growth system in the oatmeal category.
Although the oatmeal brand was generating sales on Amazon, its growth was limited by brand control issues, unoptimized listings, and an underdeveloped Amazon PPC structure in the Breakfast Cereal and Oatmeal category.
The primary challenge was loss of control over product listings. Unauthorized resellers were listing the brand’s products under generic brand names, which fragmented the catalog and redirected sales away from official listings. This diluted brand authority, weakened Amazon SEO signals, and allowed third-party sellers to capture branded and category-level traffic.
At the same time, the brand’s Amazon listings were not optimized for search visibility or conversion. Product detail pages lacked structured keyword targeting, high-quality listing images, and effective Premium A+ Content. As a result, the brand was not ranking consistently for high-intent searches such as “oatmeal,” “breakfast cereal,” and “healthy breakfast,” despite strong category demand.
Amazon PPC execution was also misaligned with growth objectives. Sponsored Brand campaigns were missing, branded keywords were not defended, and category-level campaigns were not designed to acquire new customers. This allowed competitors and resellers to intercept both branded and non-branded searches, increasing acquisition costs and limiting New-to-Brand growth.
In short, the brand was selling on Amazon without a controlled system for brand protection, Amazon SEO, and scalable Amazon PPC. To compete in the oatmeal category, the brand needed to reclaim its listings, strengthen search visibility, and build a unified Amazon growth framework that could support sustainable revenue growth.
Our strategy focused on reclaiming brand control on Amazon, strengthening search visibility in the oatmeal category, and building a scalable Amazon PPC system that could drive both branded and category-level growth.
Instead of treating Amazon as a passive sales channel, we rebuilt the brand’s presence around three priorities: brand protection, listing optimization, and performance-driven advertising.
The brand’s catalog was fragmented across multiple listings because unauthorized resellers had created duplicate ASINs and listed products under generic brand names. This caused Amazon to split reviews, sales velocity, and ranking signals across different listings, allowing third-party sellers to capture a significant share of branded and category traffic.
Correcting Brand Name Attribution via Amazon Support
We identified ASINs where the brand name was incorrectly assigned by resellers. To fix this, we opened cases with Amazon Seller Support and Brand Registry, providing proof that the products belonged to the official brand.
Evidence submitted included:
Based on this evidence, Amazon updated the brand name on affected listings and reassigned them to the official brand entity.
Merging Duplicate Listings Created by Resellers
Several duplicate listings had been created by resellers using their own UPC codes, which fragmented the catalog and diverted traffic.
We identified duplicate ASINs with matching product attributes and packaging:
This eliminated parallel listings that were siphoning demand away from the brand.
Eliminating Unauthorized Seller Influence
Unauthorized sellers were mapped at the ASIN level and documented. We filed violation reports through Brand Registry and initiated enforcement actions where trademark misuse was detected.
In parallel, we enrolled key SKUs into Amazon Transparency to strengthen control over who could sell the products on Amazon. This significantly reduced unauthorized reseller activity and restored control over distribution.
Impact on Amazon SEO and PPC Performance
Once listings were consolidated under the official brand, organic ranking signals were unified instead of being split across multiple ASINs. Branded search traffic flowed back to the brand’s listings, and Amazon PPC campaigns began driving demand to official ASINs instead of reseller listings.
Without this cleanup, Amazon SEO and Amazon PPC would have continued to push traffic and sales to reseller listings instead of the brand’s official products, further weakening brand authority and profitability.
By reclaiming control of its digital shelf, the brand rebuilt its presence on Amazon, unified ranking signals, and created a solid foundation for scalable, long-term growth.
With brand control restored, we rebuilt product detail pages to improve Amazon search visibility and conversion performance in the Breakfast Cereal and Oatmeal category.
Listings were optimized around high-intent search terms such as “oatmeal,” “breakfast cereal,” and “healthy breakfast,” ensuring stronger indexing and relevance in Amazon search. Titles, bullets, and backend keywords were aligned with category demand, while product imagery was upgraded to communicate value and differentiation more clearly.
Premium A+ Content was leveraged to strengthen brand positioning, improve product storytelling, and increase conversion rates. By aligning Amazon SEO with conversion-focused creative assets, the brand’s listings became more competitive in category-level searches and better positioned to capture high-intent traffic.
Once the catalog and listings were stabilized, we redesigned Amazon PPC campaigns to capture both branded demand and category-level traffic.
Sponsored Brand campaigns were launched to defend branded searches and strengthen brand visibility in the oatmeal category. Sponsored Product campaigns were expanded beyond branded keywords to target high-intent category searches, allowing the brand to intercept customers evaluating competing oatmeal and breakfast cereal products.
Budgets were reallocated from low-performing targets to high-conversion keywords and ASINs. Instead of scattered spend, Amazon PPC was structured into a controlled growth system where branded campaigns protected demand, and category campaigns generated new customer acquisition.
Rather than scaling ads blindly, Amazon PPC was aligned with brand-level growth objectives.
Branded campaigns served as a profitability anchor, ensuring efficient capture of existing demand. Category campaigns were optimized for customer acquisition, while conversion-focused campaigns were refined to improve order volume without increasing wasted spend.
This created a unified Amazon growth framework where brand protection, Amazon SEO, and Amazon PPC worked together to support sustainable growth in the oatmeal category.
Within one year, the brand moved from hijacked listings, duplicate ASINs, and unauthorized sellers to full control over its Amazon catalog in the Oatmeal category.
Before the intervention, sales were being split across reseller-created listings, branded traffic was leaking to third-party sellers, and Amazon PPC was driving demand to non-official ASINs.
After reclaiming listing ownership, consolidating duplicate ASINs, and restructuring PPC, the brand regained control of its product listings, brand visibility, and category positioning on Amazon.
The outcome was not just higher revenue, it was a controlled Amazon system where traffic, sales, and ranking signals flowed to the brand’s official listings instead of resellers.
After consolidating listings, removing reseller-created ASINs, and rebuilding Amazon PPC and SEO, the brand unlocked consistent growth in the Oatmeal category.
In 2024, Amazon sales were $494,553.
In 2025, Amazon sales increased to $691,582.
That’s a +40% year-over-year growth in Amazon revenue.
By cleaning up unauthorized reseller listings, correcting brand attribution, and consolidating fragmented product pages, Brand recovered approximately $197,000 in annual revenue that was previously leaking to third-party sellers and misattributed listings.
After consolidating listings and restructuring Amazon PPC, the brand significantly expanded its reach in the Oatmeal category.
In 2025, the brand acquired 9,583 New-to-Brand customers, generating $265,293 in New-to-Brand sales across 9,848 first-time orders.
This growth was driven by improved keyword indexing, stronger category visibility, and PPC campaigns built around non-branded and category-level searches rather than relying only on branded traffic.
After reclaiming listing control and improving listing quality, customer purchase behavior became more consistent. In 2025, the brand generated 4,648 repeat customers, resulting in $341,268 in repeat revenue from 11,902 repeat orders.
The repeat purchase rate stabilized at 4.65%, with an average reorder interval of 10.79 weeks, which aligns with natural consumption cycles in the oatmeal and breakfast cereal category.
This shift reduced volatility in monthly sales. Instead of relying entirely on continuous new customer acquisition, the brand began building a stable base of returning buyers supported by optimized listings, controlled distribution, and structured Amazon PPC.
This case study shows that Amazon growth in the Grocery & Gourmet Food category is not driven by Amazon PPC alone. It starts with brand control, continues with listing optimization, and scales through structured Amazon PPC.
By reclaiming ownership of product listings, eliminating reseller-driven fragmentation, and optimizing listings for Amazon SEO and conversion, the brand restored control over its digital shelf in the oatmeal category.
As a direct result of this cleanup, the brand recovered approximately $197,000 in annual revenue that was previously leaking to third-party sellers and misattributed listings.
Once the foundation was fixed, Amazon PPC was rebuilt to capture branded demand, expand category-level visibility, and convert high-intent traffic into scalable revenue.
The result was measurable Amazon growth: higher revenue, stronger New-to-Brand acquisition, stable reorder behavior, and improved control over distribution.
Instead of operating in a reactive mode, the brand transformed Amazon into a controlled, predictable, and scalable growth channel.
This is the framework AMZDUDES uses to help Amazon brands recover lost revenue, protect their listings, and scale category-level growth on Amazon.
If you’re an Amazon brand owner, brand manager, or 3P seller facing unpredictable sales and reactive Amazon PPC management, it’s time to build a structured Amazon growth system.
Most Amazon brands optimize Amazon PPC, listing optimization, and customer retention in isolation. As an Amazon marketing agency, AMZDUDES connects these elements into a single Amazon growth strategy.
We don’t just optimize campaigns or rewrite listings.
We interpret Amazon data, identify structural gaps, and redesign how your brand is discovered, converted, and retained through Amazon advertising and organic growth.
If you’re an Amazon brand owner, brand manager, or 3P seller facing unpredictable sales and reactive Amazon PPC management, it’s time to build a structured Amazon growth system.
Most Amazon brands treat Amazon PPC, listing optimization, and customer data as separate functions. As a full-service Amazon marketing agency, AMZDUDES brings them together into a unified Amazon growth strategy.
We don’t just optimize campaigns or rewrite listings.
We interpret Amazon data, identify structural gaps, and redesign how your brand is discovered, converted, and retained through Amazon advertising and organic growth.
We help Amazon brands:
Instead of relying on guesswork or short-term ad spikes, we apply the same Amazon growth framework used in this case study, designed for brands that want predictable, scalable, and profitable Amazon growth.
Let’s review your Amazon listings, PPC campaigns, and customer data to identify growth opportunities and build a roadmap for sustainable scaling.
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