How We Scaled Explicit Essentials From $11,885 to $131,329 in 90 Days With Amazon PPC Management & Catalog Optimization

Client Background

Explicit Essentials is a fast-growing Bath & Body brand with established consumer demand. Amazon was identified as a core growth channel, but it had not yet been built into a scalable Amazon marketplace channel.

The brand’s Amazon presence relied heavily on organic traffic, with no structured Amazon PPC strategy in place. Product listings were active, but the catalog lacked a growth-focused structure, and Amazon advertising was not contributing meaningfully to New-to-Brand customer acquisition or consistent sales growth.

Explicit Essentials partnered with AMZDUDES, an Amazon PPC management agency, to transform Amazon from a passive marketplace presence into a performance-driven acquisition channel powered by compliant advertising, optimized listings, and scalable Amazon PPC execution.

The Challenge

Despite strong brand demand, multiple execution-level issues were limiting growth on Amazon. Amazon ads were frequently disapproved due to compliance violations, primarily caused by restricted language used on main listing images. This repeatedly removed eligibility for Sponsored Products and Sponsored Brands, cutting off paid visibility.

The Amazon catalog was also underdeveloped. Key ASINs were missing parent–child variations, listings lacked consistent Amazon SEO optimization, and keyword indexing was incomplete. These issues limited both organic ranking potential and PPC efficiency.

Most critically, Amazon PPC was not driving customer acquisition. During the baseline period, the account generated only one ad-attributed order, and New-to-Brand sales were 0%, indicating the brand was not reaching new Amazon shoppers through advertising.

Without a structured approach to Amazon PPC management, catalog optimization, and compliance-safe creative, the brand had no reliable way to scale traffic, improve rankings, or control ACOS.

The Brand’s Goals

Explicit Essentials partnered with AMZDUDES with a clear set of Amazon-focused objectives:

  1. Restore Ad Eligibility and Improve Creative Compliance
    The brand wanted their humorous, personality-driven products to retain their identity while meeting Amazon’s strict creative policies, ensuring Sponsored Products and Sponsored Brands campaigns remain active without repeated disapprovals.
  2. Increase Non-Branded Visibility and Acquire New Customers
    With 0% NTB before onboarding, the brand needed a full-funnel advertising strategy to capture new customers searching for broader, non-branded terms like “shower steamers,” “bath salt set,” and “aromatherapy gift sets.”
  3. Build a Scalable Amazon PPC Structure
    They wanted a predictable system to improve ACOS, drive profitable PPC sales, and grow without overspending. This required a shift from reactive bidding to a data-driven Sponsored Products funnel (Discovery → Conversion → Ranking).
  4. Strengthen Listings for Higher Organic Ranking
    Explicit Essentials needed stronger SEO, better images, and a clean parent-child variation structure so products could rank higher for non-branded search terms and convert more shoppers into buyers. The goal was simple: improve organic visibility and increase the percentage of shoppers who add to cart — without relying only on ad spend.
  5. Establish a Scalable Amazon Sales System
    The brand wanted a structured Amazon PPC and catalog management approach that consistently improves TACOS, brings in more New-to-Brand customers, and increases share of voice across priority keywords. Instead of short-term wins or seasonal boosts, they needed predictable weekly improvement backed by data.

Our Strategy

We focused on removing everything that was blocking performance, then activating a structured Amazon PPC and catalog optimization plan. The priority was to restore ad eligibility, strengthen listing SEO, and build a Sponsored Products funnel that improves ACOS while increasing New-to-Brand sales.

First, we fixed compliance issues by redesigning main images in a way that protected brand personality while meeting Amazon policies, allowing advertising to run consistently. Then, we rebuilt the catalog into clean parent-child variations, upgraded listing copy and visuals to improve keyword ranking and conversion rates, and established data-backed PPC governance for both branded and non-branded search terms.

Once the foundation was strong, we activated a full-funnel Amazon PPC structure using discovery, conversion, and ranking campaigns. We continuously removed wasted spend, optimized bids based on performance signals, and expanded reach through profitable non-branded targeting. At the same time, weekly performance reviews ensured TACOS and NTB growth improved together — creating predictable and scalable sales momentum.

Our Process

  1. Make Ads Eligible So the Brand Can Actually Be Seen
    Before anything else, we ensured the brand could show up when customers were searching. We redesigned the main images to meet Amazon’s ad standards — without losing the brand’s humor — so Sponsored Products and Sponsored Brands campaigns could run consistently and reach shoppers ready to buy.
  2. Improve Listings So More Shoppers Choose Them
    Customers were finding the products, but the listings weren’t giving them enough reasons to click Buy Now. We optimized titles, images, and messages using real customer language, making the value clear at first glance. Better content meant shoppers understood the product faster and converted more often.
  3. Organize the Catalog So Customers Can Shop Easily
    Products were scattered across separate listings, which made customers confused and reviews diluted. We connected variations so all scents/styles lived under one listing, helping buyers compare options, see proof from reviews, and choose the best fit with confidence.
  4. Run Amazon PPC Campaigns That Reach the Right Shoppers
    Instead of only showing ads to those searching the brand name, we expanded visibility to people searching for gifting and self-care terms. That meant reaching new customers who had never heard of the brand, and turning them into loyal buyers, efficiently.
  5. Optimize Every Week Based on What Customers Tell Us
    We watched the data closely, what customers clicked, what they ignored, and what convinced them to buy. We cut wasted spend, supported high-performing keywords, and focused more on what shoppers loved. Each week, the system delivered more sales at a better cost.

Results: 90-Day Post-Onboarding Impact

Within 90 days of onboarding (September–December 2025), the brand transitioned from low-volume, inconsistent performance to a rapidly scaling Amazon sales channel driven by New-to-Brand acquisition and improved conversion efficiency.

Monthly revenue increased from $12,077 at onboarding to $131,711 in December, representing an ~11× increase in three months. Order volume scaled in parallel, growing from 409 orders to 4,382 orders, confirming that revenue growth was supported by conversion and demand expansion rather than short-term pricing or discounting.

Growth was overwhelmingly driven by incremental demand. From September through December, 96%+ of customers were New-to-Brand, contributing ~96% of total revenue. New-to-Brand customer count increased from 373 in September to 4,018 in December, while New-to-Brand sales grew from $11.1K to $127.2K over the same period.

Despite aggressive acquisition during peak season, repeat behavior began forming early. Repeat customers increased from 8 in September to 189 in December, with repeat purchase rates peaking at 10.48% in November and reorder intervals stabilizing around 2–3 weeks during high-volume months.

Importantly, scale did not degrade performance. Revenue, orders, and New-to-Brand share remained aligned through Q4, and post-peak metrics held, indicating that seasonal demand was converted into durable customer growth rather than one-time sales spikes.

These results confirm that the post-onboarding growth was driven by systematic demand expansion, efficient conversion, and early lifecycle retention, establishing a scalable Amazon foundation rather than a short-term performance lift.


Before:




After:



90-Days of Total Sales

Ready to Scale Your Amazon Portfolio?

If you’re an Amazon brand owner, brand manager, or 3P seller facing unpredictable sales and reactive Amazon PPC management, it’s time to build a structured Amazon growth system.

Most Amazon brands treat Amazon PPC, listing optimization, and customer data as separate functions. As a full-service Amazon marketing agency, AMZDUDES brings them together into a unified Amazon growth strategy.

We don’t just optimize campaigns or rewrite listings.

We interpret Amazon data, identify structural gaps, and redesign how your brand is discovered, converted, and retained through Amazon advertising and organic growth.

What We Help You Achieve on Amazon

We help Amazon brands:

  • ⦁ Improve Amazon listing SEO and conversion rate to increase organic visibility
  • ⦁ Scale Amazon PPC campaigns with controlled ACOS and sustainable ROAS
  • ⦁ Acquire high-intent New-to-Brand customers Amazon can attribute and verify
  • ⦁ Increase Subscribe & Save adoption to build recurring revenue streams
  • ⦁ Leverage Amazon Marketing Cloud (AMC) to target and retarget high-intent shoppers
  • ⦁ Strengthen customer retention and lifetime value through repeat purchase strategies

Instead of relying on guesswork or short-term ad spikes, we apply the same Amazon growth framework used in this case study, designed for brands that want predictable, scalable, and profitable Amazon growth.

Book a Free Amazon Growth Strategy Call

Let’s review your Amazon listings, PPC campaigns, and customer data to identify growth opportunities and build a roadmap for sustainable scaling.

👉 Schedule Your Free Amazon Growth Strategy Call

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