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Amazon Digital Marketing Agency

Are your ads running but you can’t tell what’s actually driving sales? Is your ACoS climbing while revenue stays flat? Are you spending on Amazon advertising without a strategy connecting it to your listings, your storefront, or your off-Amazon traffic?

AMZDUDES is the best Amazon digital marketing agency that builds and manages the full marketing system behind your Amazon growth: Sponsored Ads, DSP, listing content, Brand Store, Amazon Attribution, and the reporting that connects it all to revenue. Amazon is all we do, and every service we offer is built around what actually moves sales inside this platform.

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★★★★★ 4.9 client rating

What Amazon Digital Marketing Actually Includes

Amazon digital marketing is more than running ads. It connects paid advertising, search visibility, product content, and brand experiences into one growth strategy.

Our Amazon digital marketing services are designed to attract the right shoppers, convert traffic, and build long-term brand demand.

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01

Amazon Advertising (Sponsored Ads)

We manage Amazon’s core Sponsored Ads formats to increase visibility and drive qualified traffic to your products. Campaigns are structured around your products, audience, keywords, and profitability goals. From targeting to bidding and creative, every element is continuously optimized to reduce wasted spend and improve returns.

02

Sponsored Products

Sponsored Products place your products in relevant Amazon search results and on product detail pages through keyword and product targeting. We build tightly structured campaigns around high-intent search terms and relevant products. This helps capture shoppers who are already considering a purchase while limiting wasted ad spend.

03

Sponsored Brands

Sponsored Brands showcase your brand logo, custom headline, and multiple products in prominent placements across Amazon. We use these campaigns to drive shoppers to your Brand Store or strategically selected landing pages. The goal is to increase brand visibility while guiding customers toward a broader range of products.

04

Sponsored Brands Video

Sponsored Brands Video puts engaging video creative directly into Amazon search results, giving your brand an opportunity to capture attention before shoppers reach a product listing. We develop creative around Amazon-specific shopping behavior rather than simply repurposing videos from other platforms. Strong messaging and product-focused visuals help turn attention into qualified traffic and sales.

05

Sponsored Display

Sponsored Display uses audience and product targeting to reach shoppers throughout their purchase journey. We can target relevant audiences, competing products, and shoppers who have previously viewed your products. This makes Sponsored Display useful for both prospecting and retargeting customers who showed purchase intent but didn’t convert.

06

Amazon DSP (Demand-Side Platform)

Amazon DSP helps brands move beyond traditional search advertising and reach audiences programmatically across Amazon-owned properties and third-party websites. Using Amazon’s shopper signals, we can build campaigns around awareness, consideration, retargeting, and conversion goals. This creates opportunities to reach potential customers before they actively search for your product.

07

Amazon SEO and Listing Content

Paid traffic works best when the destination is built to convert. We connect Amazon SEO, listing content, and advertising strategy so shoppers who click your ads find product pages that clearly communicate value and address purchase objections. This integrated approach helps improve both organic visibility and paid traffic efficiency.

08

A+ Content and Brand Story

We use A+ Content and Brand Story to communicate your product’s value beyond basic listing copy. Strategic visuals, comparisons, benefits, and brand messaging help build trust and differentiate your products from competing options. These assets also strengthen the information available for Amazon’s shopping experiences and AI-driven product discovery.

09

Amazon Storefront

Your Amazon Storefront acts as a branded destination where shoppers can explore your full product portfolio. We structure and optimize the Storefront to support Sponsored Brands campaigns, external traffic, and customers who want to learn more about your brand. A cohesive Storefront experience helps turn individual product visits into broader brand engagement and repeat purchases.

10

Amazon Attribution

If you’re driving traffic to Amazon from Google Ads, Meta, email, or social media, Amazon Attribution measures which external channels are actually converting into Amazon sales. Without it, you’re spending on external traffic with no visibility into what’s working. We set up, monitor, and optimize Attribution tags so every external dollar spent has a measurable return on Amazon.

11

Amazon Marketing Cloud (AMC)

AMC gives access to advanced analytics that standard Amazon reporting doesn’t: cross-campaign attribution, new-to-brand analysis, audience overlap, and custom audience building. For brands spending meaningfully on advertising, AMC turns raw data into strategic decisions about where to increase spend, where to cut it, and which audiences are actually driving long-term value.

12

Reporting and Performance Analytics

Every campaign, every listing change, every external traffic source tied back to revenue. We report on ACoS, ROAS, TACoS, new-to-brand percentage, conversion rate, customer lifetime value, and repeat purchase rate, not vanity metrics, so you always know what’s actually driving growth and what’s just spending budget.

Full Funnel

Full-Funnel Amazon Marketing, Not Just Bottom-of-Funnel Ads

Most Amazon advertising focuses on the bottom of the funnel: Sponsored Products targeting buyers already searching for your product. That’s important, but it’s not a growth strategy on its own. When every competitor is bidding on the same high-intent keywords, CPCs rise and margins shrink.

A full-funnel approach uses each ad type for what it’s actually built for:

Top of funnel

Awareness

Amazon DSP and Sponsored Brands Video help introduce your brand to potential customers before they actively search for your products. We use audience targeting and engaging creative to build brand awareness and create demand. This gives your products a chance to enter the consideration set earlier in the buying journey.

Mid-funnel

Consideration

Sponsored Brands and Sponsored Display keep your brand visible while shoppers research, compare products, and evaluate alternatives. Retargeting helps reconnect with shoppers who have already shown interest in your products or category. The goal is to remain relevant and move high-intent shoppers closer to purchase.

Bottom of funnel

Conversion

Sponsored Products and Sponsored Display focus on capturing demand when shoppers are ready to buy. We target high-intent keywords, products, and audiences to place your products in front of customers at critical decision points. Campaigns are optimized around conversion efficiency and profitability, not simply generating clicks.

Post-purchase

Retention

Subscribe & Save enrollment, remarketing through DSP, and Brand Store engagement turn one-time buyers into repeat customers. We track customer lifetime value (LTV) and repeat purchase rate as marketing metrics here, not just first-purchase ROAS, because a marketing strategy that acquires customers who buy once and never return is more expensive than one that builds a base of repeat buyers.

Case Studies

Case Studies

Our digital marketing agency for Amazon helps brands connect advertising, SEO, content, and conversion strategies into one growth engine. See how our data-driven approach has helped Amazon brands improve visibility, acquire customers, and scale profitably:

DTC brand expanding to Amazon case study
$438K

DTC brand expanding to Amazon

When a DTC brand expanded to Amazon, our team built the full marketing strategy from launch: listing content, campaign structure across Sponsored Products and Sponsored Brands, and Buy Box protection through Amazon Transparency enrollment. The result was $438K in Amazon revenue, $307K in ad-attributed sales from $51.3K in ad spend (16.7% ACoS), and 88% of ad orders from new-to-brand customers, without cannibalizing the existing DTC channel.

 Explicit Essentials case study
$131,329

Explicit Essentials

For Explicit Essentials, compliance violations on listing images had cut off all Sponsored Products and Sponsored Brands eligibility. Our team rebuilt the listing content to restore ad eligibility, then scaled the advertising strategy on top of it. Revenue went from $11,985 to $131,329 within 90 days, with over 96% of sales from new-to-brand customers.
Comparison

AMZDUDES vs Other Amazon Digital Marketing Agencies

AMZDUDES Typical digital marketing agency
Amazon focus
Amazon-only, not one channel among twelve
Multi-platform agency that also “does Amazon”
Advertising scope
Sponsored Products, Brands, Display, Video, and DSP
Sponsored Products only, DSP mentioned but rarely executed
Listings + ads alignment
Managed by one team so content and campaigns are in sync
Ads team and content team operate separately
Attribution and AMC
Set up and actively managed for external traffic measurement
Rarely offered or not part of standard service
Reporting
ACoS, ROAS, TACoS, NTB%, LTV, conversion rate tied to revenue
Impressions, clicks, and spend reported without revenue context
AI discovery
SBV and A+ Content optimized for Alexa for Shopping recommendations
AI-driven discovery not addressed
Track record
$20M+ ad spend managed, 65% avg ACoS drop, 300+ campaigns
Varies, often unverified
FAQ

Frequently Asked Questions

An Amazon digital agency manages the full marketing system behind your Amazon growth: Sponsored Ads (Products, Brands, Display, Video), Amazon DSP, listing content, Brand Store, Amazon Attribution for external traffic measurement, and performance reporting, all tied to revenue outcomes.

Keyword research, listing optimization, A+ Content, Brand Store design, Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brands Video, Amazon DSP, Amazon Attribution setup, AMC analytics, and ongoing performance reporting.

On Amazon, the buyer is already on a shopping platform with purchase intent. Organic and paid rankings are more tightly connected than on Google. Amazon owns the customer relationship, so growth depends on Amazon’s own tools (DSP, Attribution, AMC) rather than third-party tracking.

Amazon DSP is a programmatic advertising platform that lets you reach audiences across Amazon-owned properties and third-party sites using Amazon’s first-party shopper data. It’s most valuable for brands ready to build awareness and consideration beyond search ads, not just capture bottom-of-funnel demand.

Amazon Attribution measures which external traffic sources (Google Ads, Meta, email, social media) are actually converting into Amazon sales. Without it, you’re spending on external traffic with no visibility into what’s working on Amazon.

Amazon Marketing Cloud provides advanced cross-campaign analytics, new-to-brand analysis, and custom audience building that standard Amazon reporting doesn’t offer. It matters most for brands spending meaningfully on advertising who need deeper insight into what’s actually driving long-term value.

Yes. Our Amazon online marketing solutions manage ads and the listing content those ads send traffic to as one system, since advertising performance depends directly on how well the listing converts.

Pricing depends on which ad types are managed, catalog size, whether listing optimization is included, and the current state of your advertising. We scope on a call rather than publishing a flat rate or percentage-of-spend model.

Alexa for Shopping (formerly Rufus) reads listing content, A+ Content, and Sponsored Brands Video creative to make product recommendations. In 2026, SBV is eligible inventory for AI-driven recommendations, meaning the same video creative investment drives both search visibility and AI discovery. Creative quality directly affects how often your product gets surfaced through Alexa.

Yes. We track LTV and repeat purchase rate alongside standard advertising metrics because a marketing strategy that only measures first-purchase ROAS misses whether the customers being acquired are actually coming back. Retention metrics are especially important for brands using Subscribe & Save or building a repeat-purchase category.

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Growth · Commitment · Gratitude

Ready to Turn Ad Spend Into Profitable Growth?

At AMZDUDES, our Amazon digital marketing solutions connect advertising, content, and analytics into one system so every dollar spent drives measurable, profitable growth, not just impressions.

Book a free consultation → amzdudes.com