01Build the Amazon Channel Around New CustomersWe use New-to-Brand data to understand how effectively Amazon is introducing your brand to new shoppers. PPC strategy, product selection, and Amazon content are built around the products and audiences that make sense for the expansion.
02Create an Amazon-Native Brand ExperienceYour DTC website and Amazon Store do not need to look identical, but the brand should remain recognizable. We create Amazon-native listings, A+ Content, Brand Store content, and product presentation that fit Amazon’s shopping environment while maintaining your positioning.
03Develop the Right Product and Catalog StructureThe same catalog does not always need to be presented the same way across every channel. Where appropriate, we support Amazon-specific bundles, multipacks, and configurations that give the channel its own strategy.
04Protect Your Brand on AmazonWe support Brand Registry and Amazon Transparency where applicable and help monitor for listing, pricing, and reseller issues. The goal is to establish control and brand consistency before scaling the channel.
05Manage Amazon as Part of the Larger BusinessAmazon advertising, inventory, catalog, listings, and account operations are managed with the broader brand in mind.