Amazon Agency for $1M–$10M Brands

Sponsored Products, Sponsored Brands, and Sponsored Display managed with campaign segmentation by product line, margin tier, and funnel stage, so high-margin ASINs get aggressive growth investment while low-margin products run profitability-first campaigns that stop wasting spend.

Sponsored Brands Video built for the placement where it converts, not repurposed from other channels. At this revenue tier, SBV drives meaningful incremental sales and defends branded search real estate against competitors bidding on your brand name.

Amazon DSP for programmatic display and video across Amazon-owned properties and third-party sites, targeting audiences based on Amazon’s first-party shopper data. At $1M+ annual revenue, DSP handles the top-of-funnel awareness and retargeting that pure search campaigns can’t reach efficiently, extending reach and building customer lifetime value.

Daily optimization cadence across bid management, search term audits, negative keyword additions, and budget reallocations, so waste is caught and corrected within a day, not at the next weekly review.

Full catalog listing audits prioritized by the gap between current and achievable conversion rate. We identify which listings have the biggest conversion improvement potential relative to competitors and optimize those first, not just the ones already ranking well.

A+ Content and Brand Story built around real product differentiators and category-specific conversion patterns, designed to reduce buyer friction and support ad performance across every product page.

Brand Store as a real conversion destination rather than a default template. At this revenue tier, your storefront receives meaningful traffic from Sponsored Brands, external campaigns, and branded search, which makes storefront quality a direct revenue lever.

Alexa for Shopping optimization so product attributes, A+ Content, and Brand Story surface accurately in Amazon’s AI-driven recommendations, an increasingly meaningful traffic source at this volume.

Variation architecture management across the full catalog, ensuring parent-child structures are correct, reviews aggregate properly, and Buy Box eligibility holds across every product family.

Daily catalog health monitoring for suppressed listings, stranded inventory, attribute errors, and unauthorized changes to your product detail pages. Issues get resolved within hours, not at the next scheduled review.

Flat file management for bulk updates, catalog migrations, and seasonal content changes, with validation before every upload to catch errors that would trigger suppressions or listing rejections.

Per-SKU demand forecasting built on sales velocity, seasonality, and days of supply, calibrated to your specific catalog patterns rather than generic reorder rules.

IPI score monitoring across the four sub-metrics that determine your storage capacity limits, so your replenishment pipeline never gets bottlenecked by a storage restriction during a peak period.

FBA reimbursement recovery for lost, damaged, and miscounted inventory, filed within Amazon’s reimbursement windows, recovering revenue most brands at this scale don’t realize they’re leaving on the table.

Continuous account health monitoring covers Order Defect Rate, Late Shipment Rate, Policy Compliance Score, and Voice of the Customer metrics. We monitor these indicators closely and respond the same day when potential account risks or performance alerts emerge.

Brand protection includes daily monitoring for unauthorized sellers, listing hijackers, and counterfeit products across your ASINs. We file enforcement cases through Brand Registry and use Amazon Transparency support where applicable to protect your listings, pricing, and Buy Box integrity.

Case management with Amazon Seller Support ensures important issues are handled through the appropriate escalation channels. Rather than allowing cases to sit unresolved, we manage follow-ups, documentation, and escalations until the underlying issue is addressed.

ASIN-level contribution margin shows the true economics of each product after Amazon fees, PPC spend, storage costs, and returns. This gives you a clearer view of which ASINs are actually driving profitable growth and which may be eroding margin.

TACoS trending tracks advertising costs against total sales month over month to show whether your ad investment is supporting sustainable growth. It helps identify whether organic revenue is strengthening or whether sales remain increasingly dependent on paid traffic.

New-to-brand percentage provides a forward-looking view of customer acquisition health. Tracking this metric over time helps determine whether Amazon activity is bringing in new customers or primarily monetizing an existing customer base.

Return rate by SKU highlights products where customer dissatisfaction, listing inaccuracies, product quality, or fulfillment issues may be affecting profitability. Monitoring these trends by ASIN allows problems to be investigated before they become larger operational or financial issues.

Organic vs. paid revenue split shows how much of your Amazon revenue is generated through organic visibility versus continued advertising investment. This makes it easier to understand which parts of the business are building sustainable momentum and which require ongoing ad spend to maintain sales.