Amazon Agency for Expanding DTC Brands

Expanding a DTC brand to Amazon involves more than listing products and running ads. The new channel needs to bring in additional customers and revenue while protecting the pricing, positioning, and brand experience you have already built.

As a full-service Amazon agency , AMZDUDES helps DTC brands expand to Amazon with Amazon-native listings, PPC, catalog strategy, brand protection, inventory management, and ongoing account support. We build the Amazon channel around your broader business rather than treating it as a separate operation.

★★★★★ 4.9 client rating $50M+ revenue scaled 500+ brand partnerships
At a Glance

An Amazon agency for expanding DTC brands should understand both Amazon growth and the brand’s existing DTC business. AMZDUDES helps brands build and manage their Amazon channel with Amazon-native listings, PPC, New-to-Brand customer acquisition, Brand Registry, inventory management, and cross-channel brand and pricing coordination, all designed for sustainable growth.

Common Challenges When DTC Brands Expand to Amazon

Amazon Sales Without Clear Incrementality

A DTC brand may see Amazon revenue increase without a clear view of how many customers are genuinely new to the brand. Tracking New-to-Brand sales gives a more useful view of customer acquisition than revenue alone.

Pricing and Channel Conflicts

Selling the same products across DTC and Amazon can create pricing and merchandising challenges. Product configurations, promotions, and channel-specific strategies may need to be considered to keep the channels working together.

Unauthorized Resellers

DTC brands entering Amazon may need additional brand-protection measures to maintain control over their listings, products, and customer experience.

The Brand Loses Its Identity

A DTC brand may have a strong visual identity on its own website but appear generic on Amazon if listings and creative are not adapted carefully.

Amazon Becomes Operationally Complex

Inventory, catalog management, account health, advertising, listings, and customer-facing issues all become part of running the new channel.

A successful expansion needs to address these areas before they become obstacles to growth.

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How We Expand DTC Brands to Amazon

Our approach combines Amazon channel development with the needs of your existing DTC business.

01Build the Amazon Channel Around New CustomersWe use New-to-Brand data to understand how effectively Amazon is introducing your brand to new shoppers. PPC strategy, product selection, and Amazon content are built around the products and audiences that make sense for the expansion.
02Create an Amazon-Native Brand ExperienceYour DTC website and Amazon Store do not need to look identical, but the brand should remain recognizable. We create Amazon-native listings, A+ Content, Brand Store content, and product presentation that fit Amazon’s shopping environment while maintaining your positioning.
03Develop the Right Product and Catalog StructureThe same catalog does not always need to be presented the same way across every channel. Where appropriate, we support Amazon-specific bundles, multipacks, and configurations that give the channel its own strategy.
04Protect Your Brand on AmazonWe support Brand Registry and Amazon Transparency where applicable and help monitor for listing, pricing, and reseller issues. The goal is to establish control and brand consistency before scaling the channel.
05Manage Amazon as Part of the Larger BusinessAmazon advertising, inventory, catalog, listings, and account operations are managed with the broader brand in mind.

One coordinated Amazon operation instead of a collection of disconnected tasks.

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What We Manage for DTC Brands Expanding to Amazon

Amazon Advertising

✓Sponsored Products
✓Sponsored Brands
✓Sponsored Display
✓PPC campaign structure and optimization
✓Search-term analysis
✓Bid and budget management
✓New-to-Brand customer acquisition
✓Amazon DSP where appropriate

Listings & Creative

✓Amazon product listings
✓Keyword research and optimization
✓Product images
✓A+ Content
✓Brand Store
✓Amazon-native messaging and positioning

Catalog & Channel Strategy

✓Product and variation structure
✓Amazon-specific bundles and multipacks
✓Catalog management
✓Product merchandising
✓Pricing and promotion coordination

Brand Protection

✓Amazon Brand Registry support
✓Amazon Transparency support
✓Unauthorized seller monitoring
✓Listing and brand control

Inventory & Account Operations

✓Inventory planning and monitoring
✓Account health
✓Catalog issues
✓Amazon operational support
✓Ongoing account management

One team manages the Amazon channel while keeping the DTC business and brand strategy in view.

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The Team Behind Your Amazon Expansion

Junaid Hashmi, CEO & Co-Founder at AMZDUDES

Junaid Hashmi

CEO & Co-Founder

Junaid provides strategic oversight across Amazon growth and account management, with experience scaling brands across 30+ categories.

6+ years on Amazon · $50M+ revenue scaled · 500+ brands · 30+ categories
Asad Hashmi, Co-Founder & Head of Marketing at AMZDUDES

Asad Hashmi

Co-Founder & Head of Marketing

Asad leads Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

6+ years in PPC · $20M+ ad spend managed · 65% average ACoS reduction · 300+ campaigns
Munaam Durrani, Head of Account Management at AMZDUDES

Munaam Durrani

Head of Account Management

Munaam oversees account management, listings, catalog, and client operations to keep Amazon programs organized and aligned with client goals.

6+ years experience · 200+ accounts managed · 98% client retention
Sheikh Abdullah, Head of Operations at AMZDUDES

Sheikh Abdullah

Head of Operations

Sheikh oversees Amazon operations, processes, and delivery to support consistent account execution.

6+ years in operations · 50+ SOPs · 99.5% on-time delivery · 24/7 support

DTC Brands We’ve Helped Expand to Amazon

Man carrying a bicycle, DTC brand Amazon expansion case studyDTC Expansion
$438K92% New-to-Brand sales

DTC to Amazon Expansion: $438K With 92% New-to-Brand Sales

Brand Registry and Transparency, a new Amazon catalog and listings, and PPC structured around customer acquisition. Result: $438,474 in 12 months, with about 92% New-to-Brand sales.

Brand Registry Listings NTB
Body butter product photography, beauty and personal care Amazon case studyBeauty & Personal Care
$2.8M+Amazon revenue in 2025

Beauty & Personal Care: $2.8M+ in Amazon Revenue

Premium A+ Content, audience targeting, and merchandising kept a premium presentation while the brand grew. Result: $2.8M+ in Amazon revenue in 2025.

Premium A+ Audiences Merchandising
Sports nutrition product line, Amazon launch case studySports Nutrition
7,157New-to-Brand customers

Sports Nutrition: 7,157 New-to-Brand Customers

Amazon-native listings, acquisition-focused advertising, and Subscribe & Save for a retail and DTC brand new to Amazon. Result: $324,544 in first-time sales in 10 months, at 12.29× ROAS.

Listings NTB S&S

What Clients Say

★★★★★

“Hard working team over at AMZDUDES. Love the way they work, and the numbers don’t lie.”

JHJonah HedgesFounder · Prime Retail Solution
★★★★★

“Thank you so much for that update, you guys are doing wonderfully! I really appreciate all of your efforts. Sales jumped from $3.3K to $51.3K in 9 weeks.”

SSamFounder · Explicit Essentials
★★★★★

“This is amazing, thank you. I have not seen my TACOS improve this much with my last agency. Thank you again for all of your work.”

RLRosine LyFounder · DTC Brands

The Numbers, Straight From the Account

Reporting for Your Amazon Expansion

Amazon reporting should show more than sales and advertising costs. Depending on the engagement, reporting can include:

01Amazon revenueChannel revenue for the period.
02New-to-Brand sales and customersHow much Amazon revenue comes from new customers.
03ACoS, TACoS, and ROASAdvertising efficiency on the new channel.
04Amazon’s share of the overall businessHow Amazon fits alongside DTC.
05Inventory positionStock on top SKUs, flagged before it runs low.
06Brand-protection activityReseller, listing, and pricing issues handled.
07Listing and catalog updatesWhat changed, and why.
08Key actions and next stepsWhat we plan to work on next.
How every task is reported

Outcome tracking and outcome logging

Every task carries a stated expectation before work starts, and a measured result after. Both are written metric-first, so a change either moved a number or it didn’t.

Outcome trackingOutcome loggingStatus
Amazon-only bundle launchExpect bundle to reach 15% of channel sales in 30 daysBundle at 18% of Amazon sales. Achieved.Achieved
Acquisition campaign restructureExpect NTB share above 80% in 21 daysNTB share 86%. Achieved.Achieved
Unauthorized seller removalExpect reseller listings removed within 7 days2 of 2 resellers removed.Achieved
Brand Store buildExpect +10% Store visits from Sponsored Brands in 14 daysStore visits +7% so far.Measuring
Reorder planning for launch SKUsExpect no stockouts on launch SKUs over 30 days0 stockouts on 6 launch SKUs.Achieved
Status valuesPending · Measuring · Achieved · No Impact
Rows shown are format examples. The weekly client report pulls every task where status is no longer Pending.

Strategy calls can be scheduled weekly, biweekly, or monthly depending on the engagement. You also have WhatsApp access for quick questions between scheduled calls.

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How Engagements Work

Day 1

Discovery & Business Review

We review your DTC business, product range, existing customer base, brand positioning, Amazon goals, and the challenges you want the new channel to solve.

Days 2–5

Amazon Expansion Strategy

We map the Amazon launch around product selection, catalog structure, listings, brand protection, advertising, inventory, and channel considerations.

Week 2

Build & Prepare

We prepare the Amazon listings, Brand Store, catalog structure, advertising campaigns, and brand-protection setup required for the launch.

Launch

Go Live

The Amazon channel launches with the core infrastructure and advertising strategy in place.

Ongoing

Manage & Optimize

We monitor PPC, sales, New-to-Brand customers, listings, inventory, account health, and brand protection while refining the strategy as performance data accumulates.

Frequently Asked Questions

Start by treating Amazon as an additional channel rather than simply moving your DTC catalog onto Amazon. Consider product selection, pricing, bundles, customer acquisition, brand protection, and inventory before launch. New-to-Brand reporting can also help you understand how effectively Amazon is acquiring customers who are new to the brand.

It depends on how the Amazon channel is structured and managed. Pricing, product configurations, promotions, reseller control, and brand presentation all need to be considered when adding Amazon to an established DTC business.

New-to-Brand sales and customer data can show how much Amazon revenue comes from customers who are new to the brand. Where broader business data is available, Amazon performance can also be considered alongside total channel revenue and contribution margin.

Yes. We create Amazon-native listings, A+ Content, and Brand Store content while keeping the brand’s established positioning and visual identity in mind.

Yes, where applicable. These programs can form part of the brand-protection setup for a DTC brand entering Amazon.

Yes. As a full-service Amazon agency, AMZDUDES can manage PPC, listings, catalog, inventory, account operations, brand protection, and ongoing Amazon growth after the initial expansion.

Amazon is our core focus. AMZDUDES also supports marketplace services such as Walmart and TikTok Shop where relevant to the brand’s broader expansion strategy.

Pricing depends on your product range, launch scope, advertising spend, brand-protection requirements, and ongoing management needs. We can recommend an appropriate scope after reviewing your business and Amazon expansion goals.

Growth · Commitment · Gratitude

Expand to Amazon With Your DTC Brand in Mind

As a full-service Amazon agency, AMZDUDES helps DTC brands build and manage an Amazon channel while keeping customer acquisition, brand positioning, pricing, and the broader business strategy connected.