If your Amazon ACoS is too high, simply lowering bids or pausing expensive keywords isn’t always the answer. Those changes may reduce ad spend, but they can also reduce sales without fixing the reason your campaigns are inefficient.
AMZDUDES, as a full-service Amazon agency , provides Amazon PPC management focused on lowering ACoS through campaign restructuring, search-term optimization, bid and budget management, placement analysis, and listing improvements. We focus on reducing wasted ad spend while protecting the sales generated through your advertising.
Effective Amazon ACoS reduction requires more than bid adjustments. AMZDUDES analyzes wasted ad spend, separates branded and non-branded performance, moves proven search terms into controlled campaigns, optimizes bids and placements, and improves listing conversion where needed. With more than $20M in Amazon ad spend managed across 300+ campaigns, AMZDUDES has helped reduce ACoS from approximately 165% to 61% for a Health & Household account while nearly tripling monthly revenue.
Most brands don’t have a high ACoS because of one bad keyword. The problem is often connected to campaign structure, targeting, conversion, and budget allocation.
Branded keywords can convert differently from non-branded acquisition terms. When they're reported together, overall ACoS can hide where inefficient spend is coming from.
What we do: Separate branded and non-branded campaigns and report their performance independently.
Auto and broad campaigns are useful for discovery, but converting search terms often need more control once enough data is available.
What we do: Harvest relevant converting search terms and move them into dedicated exact-match campaigns where appropriate.
The same keyword can perform differently depending on its bid, placement, product, and competition.
What we do: Review keyword bids, placement performance, and campaign-level efficiency to determine where spend should increase, decrease, or be redirected.
PPC can bring qualified shoppers to a listing, but weak content or poor conversion can make the advertising less efficient.
What we do: Review listing copy, images, A+ Content , and keyword alignment alongside PPC performance.
A large account can accumulate keywords and targets that receive spend without contributing enough sales.
What we do: Identify low-value targets, tighten inefficient campaigns, and move budget toward stronger opportunities.
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Get My Growth Strategy →Lowering ACoS isn’t about making one adjustment and hoping the number stays down. It requires a process that improves the account over time.
We break down performance by campaign, keyword, search term, product, match type, placement, and branded versus non-branded traffic. This shows where ACoS is actually coming from instead of relying on one account-wide number.
Where needed, campaigns are rebuilt to provide better control over match types, products, search intent, and budgets.
Search-term data is reviewed regularly. Terms that demonstrate meaningful conversion potential can be moved into more controlled campaigns, while irrelevant or inefficient terms can be added as negatives.
Bids are adjusted according to performance and available conversion data. Budgets are shifted toward campaigns with stronger opportunities rather than spread evenly across the account.
If PPC is generating relevant traffic but the listing isn't converting efficiently, we address the listing alongside the advertising strategy.
ACoS needs to be viewed over time. We monitor changes after each optimization cycle to determine which actions are improving efficiency and which need further adjustment.
The exact timeline for improvement depends on the account’s starting point, conversion history, competition, and available data.
Each of these accounts needed real efficiency gains. The results held up over time.
Health & Household
The account needed a broader advertising turnaround rather than simple bid reductions. Campaigns were restructured around search intent, branded and non-branded performance was separated, and budgets shifted toward stronger-performing campaigns.
Sports Nutrition
The brand needed to build Amazon advertising around efficient customer acquisition from the start, with campaigns structured around search intent and ongoing optimization keeping spend on stronger opportunities.
DTC Expansion
The brand wanted Amazon to generate incremental customers while maintaining efficient advertising, with PPC structured around customer acquisition and catalog supporting the strategy.
“Hard working team over at AMZDUDES. Love the way they work, and the numbers don’t lie.”
“Thank you so much for that update, you guys are doing wonderfully! I really appreciate all of your efforts. Sales jumped from $3.3K to $51.3K in 9 weeks.”
“This is amazing, thank you. I have not seen my TACOS improve this much with my last agency. Thank you again for all of your work.”
Reports are built around cause and effect. Every task ties to a number stated before the work starts and reported again after it runs, on the same day every week. Wins and misses both show up.
Every task carries a stated expectation before work starts, and a measured result after. Both are written metric-first, so a change either moved a number or it didn’t.
We review your current ACoS, advertising spend, sales goals, and previous optimization work.
A senior strategist reviews campaign structure, search terms, targeting, bids, placements, and listing conversion factors.
Priority campaigns are restructured and the recommended changes are implemented.
Search terms, negatives, bids, budgets, and placements are reviewed and adjusted based on performance data.
We track the ACoS trend, identify new opportunities, and continue refining the account.
There isn't one ACoS target that works for every product or account. A suitable target depends on factors such as product margin, advertising goals, organic sales, and customer acquisition strategy. The important question is whether your advertising spend supports the financial goals of the business.
High ACoS can come from several factors, including inefficient targeting, poor campaign structure, excessive bids, weak conversion rates, wasted search-term spend, or budgets being allocated to low-performing campaigns. The account needs to be diagnosed before deciding which changes to make.
It can be possible when reductions come from improving efficiency rather than simply cutting spend. Restructuring campaigns, reducing wasted spend, improving conversion, and reallocating budget can help lower ACoS while protecting stronger sales opportunities.
The timeline depends on the account's existing data, conversion history, competition, and the causes of high ACoS. Some accounts can show movement within the first month, while others need more time and data before a reliable trend develops.
ACoS measures advertising spend against ad-attributed sales. TACoS measures advertising spend against total sales, including organic sales. Looking at both can provide a broader view of how advertising is affecting overall account performance.
Not automatically. A high-ACoS campaign may contain valuable search-term data, profitable products at a different level, or opportunities that need restructuring. Before pausing it, we look at the underlying targeting, search terms, conversion rate, and spend.
We analyze targeting, match types, search terms, bids, placements, budgets, and listing conversion. Converting search terms can be moved into more controlled campaigns, inefficient terms can be excluded, and budget can be shifted toward stronger opportunities.
Pricing depends on factors such as current ad spend, account complexity, catalog size, and scope of management. AMZDUDES offers month-to-month engagement options with no long-term contracts.
Stop treating high ACoS as a bid problem. Let AMZDUDES identify what’s driving the inefficiency and build a PPC strategy around sustainable improvement.